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Titlethe business of sports - sports business news, opinions and discussion

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Description the business of sports - sports business news, opinions and discussion, covering all aspects of the sports industry.

Length: 116, Words: 18
Keywords sports business, sports, business, sports industry, sports marketing, sports business blog, sports finance
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the business of sports
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merchandise marketing mayhem
using sponsorship to drive franchise growth
disruptv – sports edition
beyond the seat: future of the ticketing marketplace
sports business recap: usl & espn, hisense & fifa, usa rugby & adidas
outside the venue walls: revenue at your doorstep
what can sports venues learn from movie theaters
the showdown: game day vs. gameday
inside the sportsbiz studio: kristin adams
an inside look at mercedes-benz stadium with alsd
infographic friday: wi-fi data for college football
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connect with us
event calendar
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sports business week 2016
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merchandise marketing mayhem http://www.thebusinessofsports.com/2017/05/01/merchandise-marketing-mayhem/
using sponsorship to drive franchise growth http://www.thebusinessofsports.com/2017/04/17/using-sponsorship-to-drive-franchise-growth/
disruptv – sports edition http://www.thebusinessofsports.com/2017/04/14/disruptv-sports-edition/
beyond the seat: future of the ticketing marketplace http://www.thebusinessofsports.com/2017/04/12/beyond-the-seat-future-of-the-ticketing-marketplace/
sports business recap: usl & espn, hisense & fifa, usa rugby & adidas http://www.thebusinessofsports.com/2017/04/10/sports-business-recap-usl-espn-hisense-fifa-usa-rugby-adidas/
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basketball http://www.thebusinessofsports.com/category/by-sport/basketball/
boxing and mma http://www.thebusinessofsports.com/category/by-sport/boxing-and-mma/
collegiate athletics http://www.thebusinessofsports.com/category/by-sport/collegiate-athletics/
football http://www.thebusinessofsports.com/category/by-sport/football/
golf http://www.thebusinessofsports.com/category/by-sport/golf/
hockey http://www.thebusinessofsports.com/category/by-sport/hockey/
lacrosse & field hockey http://www.thebusinessofsports.com/category/by-sport/lacrosse-field-hockey/
olympics http://www.thebusinessofsports.com/category/by-sport/olympics/
participatory sports http://www.thebusinessofsports.com/category/by-sport/participatory-sports/
soccer http://www.thebusinessofsports.com/category/by-sport/soccer/
tennis http://www.thebusinessofsports.com/category/by-sport/tennis/
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career development http://www.thebusinessofsports.com/category/by-topic/career-development/
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customer service http://www.thebusinessofsports.com/category/by-topic/customer-service/
data and analytics http://www.thebusinessofsports.com/category/by-topic/data-and-analytics/
economics and finance http://www.thebusinessofsports.com/category/by-topic/economics/
education http://www.thebusinessofsports.com/category/by-topic/education/
facilities http://www.thebusinessofsports.com/category/by-topic/facilities/
fantasy sports http://www.thebusinessofsports.com/category/by-topic/fantasy-sports/
general http://www.thebusinessofsports.com/category/by-topic/general-topics/
governing bodies http://www.thebusinessofsports.com/category/by-topic/governing-bodies/
law & politics http://www.thebusinessofsports.com/category/by-topic/law-and-politics/
marketing & pr http://www.thebusinessofsports.com/category/by-topic/marketing-public-relations/
media http://www.thebusinessofsports.com/category/by-topic/media/
mobile http://www.thebusinessofsports.com/category/by-topic/mobile/
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sporting goods and apparel http://www.thebusinessofsports.com/category/by-topic/sporting-goods-and-apparel/
technology http://www.thebusinessofsports.com/category/by-topic/sports-technology/
ticket sales http://www.thebusinessofsports.com/category/by-topic/ticket-sales/
websites http://www.thebusinessofsports.com/category/by-topic/websites/
columns http://www.thebusinessofsports.com/category/columns/
infographic friday http://www.thebusinessofsports.com/category/columns/infographic-friday/
inside the sportsbiz studio http://www.thebusinessofsports.com/category/columns/inside-the-sportsbiz-studio/
my mistakes http://www.thebusinessofsports.com/category/columns/my-mistakes/
podcasts http://www.thebusinessofsports.com/category/columns/podcasts/
analytics http://www.thebusinessofsports.com/analytics-content/
interactive analysis of fan cost index http://www.thebusinessofsports.com/2017/02/14/interactive-analysis-of-fan-cost-index/
north american venues for u.s. sports properties http://www.thebusinessofsports.com/2017/01/24/north-american-venues-for-u-s-sports-properties/
interactive analysis of team twitter accounts http://www.thebusinessofsports.com/2017/01/20/interactive-analysis-of-team-twitter-accounts/
interactive analysis of australia and new zealand team twitter accounts http://www.thebusinessofsports.com/2017/01/30/interactive-analysis-of-australia-and-new-zealand-team-twitter-accounts/
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- http://www.thebusinessofsports.com/2017/05/01/merchandise-marketing-mayhem/
marketing & pr http://www.thebusinessofsports.com/category/by-topic/marketing-public-relations/
sporting goods and apparel http://www.thebusinessofsports.com/category/by-topic/sporting-goods-and-apparel/
merchandise marketing mayhem http://www.thebusinessofsports.com/2017/05/01/merchandise-marketing-mayhem/
http://www.thebusinessofsports.com/2017/05/01/merchandise-marketing-mayhem/
russell scibetti http://www.thebusinessofsports.com/author/russell/
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- http://www.thebusinessofsports.com/2017/04/17/using-sponsorship-to-drive-franchise-growth/
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using sponsorship to drive franchise growth http://www.thebusinessofsports.com/2017/04/17/using-sponsorship-to-drive-franchise-growth/
http://www.thebusinessofsports.com/2017/04/17/using-sponsorship-to-drive-franchise-growth/
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read more http://www.thebusinessofsports.com/2017/04/17/using-sponsorship-to-drive-franchise-growth/
- http://www.thebusinessofsports.com/2017/04/14/disruptv-sports-edition/
data and analytics http://www.thebusinessofsports.com/category/by-topic/data-and-analytics/
technology http://www.thebusinessofsports.com/category/by-topic/sports-technology/
disruptv – sports edition http://www.thebusinessofsports.com/2017/04/14/disruptv-sports-edition/
http://www.thebusinessofsports.com/2017/04/14/disruptv-sports-edition/
russell scibetti http://www.thebusinessofsports.com/author/russell/
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- http://www.thebusinessofsports.com/2017/04/12/beyond-the-seat-future-of-the-ticketing-marketplace/
data and analytics http://www.thebusinessofsports.com/category/by-topic/data-and-analytics/
beyond the seat: future of the ticketing marketplace http://www.thebusinessofsports.com/2017/04/12/beyond-the-seat-future-of-the-ticketing-marketplace/
http://www.thebusinessofsports.com/2017/04/12/beyond-the-seat-future-of-the-ticketing-marketplace/
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read more http://www.thebusinessofsports.com/2017/04/12/beyond-the-seat-future-of-the-ticketing-marketplace/
- http://www.thebusinessofsports.com/2017/04/10/sports-business-recap-usl-espn-hisense-fifa-usa-rugby-adidas/
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soccer http://www.thebusinessofsports.com/category/by-sport/soccer/
sponsorships http://www.thebusinessofsports.com/category/by-topic/sponsorships/
sports business recap: usl & espn, hisense & fifa, usa rugby & adidas http://www.thebusinessofsports.com/2017/04/10/sports-business-recap-usl-espn-hisense-fifa-usa-rugby-adidas/
http://www.thebusinessofsports.com/2017/04/10/sports-business-recap-usl-espn-hisense-fifa-usa-rugby-adidas/
russell scibetti http://www.thebusinessofsports.com/author/russell/
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- http://www.thebusinessofsports.com/2017/03/22/outside-the-venue-walls-revenue-at-your-doorstep/
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football http://www.thebusinessofsports.com/category/by-sport/football/
sponsorships http://www.thebusinessofsports.com/category/by-topic/sponsorships/
outside the venue walls: revenue at your doorstep http://www.thebusinessofsports.com/2017/03/22/outside-the-venue-walls-revenue-at-your-doorstep/
http://www.thebusinessofsports.com/2017/03/22/outside-the-venue-walls-revenue-at-your-doorstep/
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facilities http://www.thebusinessofsports.com/category/by-topic/facilities/
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what can sports venues learn from movie theaters http://www.thebusinessofsports.com/2017/03/20/what-can-we-learn-from-movie-theaters/
http://www.thebusinessofsports.com/2017/03/20/what-can-we-learn-from-movie-theaters/
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read more http://www.thebusinessofsports.com/2017/03/20/what-can-we-learn-from-movie-theaters/
- http://www.thebusinessofsports.com/2017/03/06/the-showdown-game-day-vs-gameday/
marketing & pr http://www.thebusinessofsports.com/category/by-topic/marketing-public-relations/
the showdown: game day vs. gameday http://www.thebusinessofsports.com/2017/03/06/the-showdown-game-day-vs-gameday/
http://www.thebusinessofsports.com/2017/03/06/the-showdown-game-day-vs-gameday/
russell scibetti http://www.thebusinessofsports.com/author/russell/
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read more http://www.thebusinessofsports.com/2017/03/06/the-showdown-game-day-vs-gameday/
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inside the sportsbiz studio http://www.thebusinessofsports.com/category/columns/inside-the-sportsbiz-studio/
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inside the sportsbiz studio: kristin adams http://www.thebusinessofsports.com/2017/02/22/inside-the-sportsbiz-studio-kristin-adams/
http://www.thebusinessofsports.com/2017/02/22/inside-the-sportsbiz-studio-kristin-adams/
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facilities http://www.thebusinessofsports.com/category/by-topic/facilities/
technology http://www.thebusinessofsports.com/category/by-topic/sports-technology/
an inside look at mercedes-benz stadium with alsd http://www.thebusinessofsports.com/2017/02/21/an-inside-look-at-mercedes-benz-stadium-with-alsd/
http://www.thebusinessofsports.com/2017/02/21/an-inside-look-at-mercedes-benz-stadium-with-alsd/
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technology http://www.thebusinessofsports.com/tag/technology/
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read more http://www.thebusinessofsports.com/2017/02/21/an-inside-look-at-mercedes-benz-stadium-with-alsd/
- http://www.thebusinessofsports.com/2017/02/17/infographic-friday-wi-fi-data-for-college-football/
collegiate athletics http://www.thebusinessofsports.com/category/by-sport/collegiate-athletics/
facilities http://www.thebusinessofsports.com/category/by-topic/facilities/
infographic friday http://www.thebusinessofsports.com/category/columns/infographic-friday/
technology http://www.thebusinessofsports.com/category/by-topic/sports-technology/
infographic friday: wi-fi data for college football http://www.thebusinessofsports.com/2017/02/17/infographic-friday-wi-fi-data-for-college-football/
http://www.thebusinessofsports.com/2017/02/17/infographic-friday-wi-fi-data-for-college-football/
russell scibetti http://www.thebusinessofsports.com/author/russell/
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read more http://www.thebusinessofsports.com/2017/02/17/infographic-friday-wi-fi-data-for-college-football/
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boxing and mma http://www.thebusinessofsports.com/category/by-sport/boxing-and-mma/
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football http://www.thebusinessofsports.com/category/by-sport/football/
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customer service http://www.thebusinessofsports.com/category/by-topic/customer-service/
data and analytics http://www.thebusinessofsports.com/category/by-topic/data-and-analytics/
economics and finance http://www.thebusinessofsports.com/category/by-topic/economics/
education http://www.thebusinessofsports.com/category/by-topic/education/
facilities http://www.thebusinessofsports.com/category/by-topic/facilities/
fantasy sports http://www.thebusinessofsports.com/category/by-topic/fantasy-sports/
general http://www.thebusinessofsports.com/category/by-topic/general-topics/
governing bodies http://www.thebusinessofsports.com/category/by-topic/governing-bodies/
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marketing & pr http://www.thebusinessofsports.com/category/by-topic/marketing-public-relations/
media http://www.thebusinessofsports.com/category/by-topic/media/
mobile http://www.thebusinessofsports.com/category/by-topic/mobile/
social media http://www.thebusinessofsports.com/category/by-topic/social-media/
sponsorships http://www.thebusinessofsports.com/category/by-topic/sponsorships/
sporting goods and apparel http://www.thebusinessofsports.com/category/by-topic/sporting-goods-and-apparel/
technology http://www.thebusinessofsports.com/category/by-topic/sports-technology/
ticket sales http://www.thebusinessofsports.com/category/by-topic/ticket-sales/
websites http://www.thebusinessofsports.com/category/by-topic/websites/
columns http://www.thebusinessofsports.com/category/columns/
five for friday http://www.thebusinessofsports.com/category/columns/five-for-friday/
free agent of the week http://www.thebusinessofsports.com/category/columns/candidate-of-the-week/
infographic friday http://www.thebusinessofsports.com/category/columns/infographic-friday/
inside the sportsbiz studio http://www.thebusinessofsports.com/category/columns/inside-the-sportsbiz-studio/
my mistakes http://www.thebusinessofsports.com/category/columns/my-mistakes/
picks of the week http://www.thebusinessofsports.com/category/columns/picks-of-the-week/
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activation http://www.thebusinessofsports.com/tag/activation/
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latest: merchandise marketing mayhem using sponsorship to drive franchise growth disruptv – sports edition beyond the seat: future of the ticketing marketplace sports business recap: usl & espn, hisense & fifa, usa rugby & adidas the business of sports news and opinions on the business side of sports about about the owner about the site by sport auto racing baseball basketball boxing and mma collegiate athletics football golf hockey lacrosse & field hockey olympics participatory sports soccer tennis by topic career development community relations customer service data and analytics economics and finance education facilities fantasy sports general governing bodies law & politics marketing & pr media mobile social media sponsorships sporting goods and apparel technology ticket sales websites columns infographic friday inside the sportsbiz studio my mistakes podcasts analytics interactive analysis of fan cost index north american venues for u.s. sports properties interactive analysis of team twitter accounts interactive analysis of australia and new zealand team twitter accounts events add your event contact us newsletter links marketing & pr sporting goods and apparel merchandise marketing mayhem may 1, 2017may 1, 2017 russell scibetti 0 comment ecommerce, email, fanatics, merchandise email marketing is critical when it comes to driving ecommerce, and in sports, that’s even more abundantly clear when observing how merchandise marketing for the five main north american league offices is managed. the volume of email i’ve received in the past had always seemed excessive, so i decided to track exactly how many emails i receive from each league store since the start of april. read more basketball sponsorships using sponsorship to drive franchise growth april 17, 2017april 17, 2017 russell scibetti b2b, philadelphia 76ers, sponsorship i’m used to getting lots of marketing emails from sports teams on behalf of their partners to get me to buy, subscribe, enter to win, sign-up, purchase, learn, test drive, sample and any of 100 other calls to action, almost always with a b2c (business-to-consumer) focus. however, today i received one that was quite unique and i can’t remember seeing this approach before. take a look at the email below from the philadelphia 76ers in conjunction with their new partner, f45 training. read more data and analytics technology disruptv – sports edition april 14, 2017april 17, 2017 russell scibetti disruption, innovation, technology today, friday, april 14, i am appearing on a sports-themed edition of disruptv, a weekly web series hosted by r “ray” wang and vala afshar discussing innovation, technology and much more. also joining today’s episode are jason lumsden, director of it for the boston red sox, and fred kirsch, publisher and vp of content for the new england patriots. read more data and analytics beyond the seat: future of the ticketing marketplace april 12, 2017april 12, 2017 russell scibetti analytics, data, mit, ssac, ticketing i was really excited to participate on a panel at this year’s sloan sports analytics conference discussing the future of the ticket marketplace. we covered a wide range of topics over the course of the hour, including ticket pricing, product mix, creating personalized experiences, retention modeling, leveraging data for sales, and much more. read more media soccer sponsorships sports business recap: usl & espn, hisense & fifa, usa rugby & adidas april 10, 2017april 12, 2017 russell scibetti adidas, espn, fifa, rugby, siriusxm, usl, world cup time for another recap of some recent news items from around the world of sports business. this edition features the usl’s expanded media deals with espn and siriusxm, hisense’s new world cup sponsorship deal and usa rugby’s recent partnership with adidas. read more facilities football sponsorships outside the venue walls: revenue at your doorstep march 22, 2017march 22, 2017 seat magazine amazon, chicago bears, miami dolphins, san francisco 49ers, smu, soldier field, tailgate, uber previously left up to the fans to control, the tailgating experience is now a major focus for some teams and venue. partnering with tech giants and hospitality consultants, these teams have found a lucrative new revenue stream outside the venue walls. read more facilities ticket sales what can sports venues learn from movie theaters march 20, 2017march 20, 2017 russell scibetti amenities, premium, sales, seating this weekend i had a bit of free time and really wanted to see logan while it was still in theaters. based on the time i was free, i had two options: 10:15am at a theater about 2 miles from my house and 12:00pm at a theater about 5 miles from my house. read more marketing & pr the showdown: game day vs. gameday march 6, 2017march 16, 2017 russell scibetti communication, email, game day, gameday, sports marketing, twitter it’s a battle that’s been raging for as long as programs and scorecards have been printed at the games. you likely feel that one of these is clearly right and the other is not. it’s one of the most important concepts we have in sports, yet we have never been able to truly reach a consensus. so which one is it?!?!?!?! read more career development inside the sportsbiz studio social media inside the sportsbiz studio: kristin adams february 22, 2017march 16, 2017 russell scibetti career, influencer, social media, startup welcome to another edition of inside the sportsbiz studio! this is my version of inside the actor’s studio where i will feature a q&a with another sports business professional willing to share insights from their career and opinions about the state of the industry. just like the tv show, there will be some common questions that everyone answers as well as questions tailored to each individual’s background in the industry. read more facilities technology an inside look at mercedes-benz stadium with alsd february 21, 2017march 14, 2017 russell scibetti alsd, atlanta, fan experience, premium, technology, venue last week, i stumbled on to a series of videos created by alsd (associated of luxury suite directors) about mercedes-benz stadium, the soon-to-be new home of the atlanta falcons and atlanta united fc. read more collegiate athletics facilities infographic friday technology infographic friday: wi-fi data for college football february 17, 2017march 16, 2017 russell scibetti attendance, college football, wi-fi it’s time for another edition of infographic friday. today’s content comes to us from ampthink who pulled together a lot of great fan behavior insights based on in-stadium wi-fi data. read more ← previous connect with us event calendar2017 intersport brand engagement summitmay 31, 2017 in chicagohashtag sports 2017jun 26, 2017 in new york27 annual alsd conference and tradeshowjul 10, 2017 in miami beachsports fan summit 2017jul 10, 2017 in richmondseat atlanta 2017jul 16, 2017 in atlantaview all eventssubscribe to blog via email enter your email address to subscribe to this blog and receive notifications of new posts by email. email address categories by sport auto racing baseball basketball boxing and mma collegiate athletics football golf hockey lacrosse & field hockey olympics participatory sports soccer tennis by topic career development community relations customer service data and analytics economics and finance education facilities fantasy sports general governing bodies law & politics marketing & pr media mobile social media sponsorships sporting goods and apparel technology ticket sales websites columns five for friday free agent of the week infographic friday inside the sportsbiz studio my mistakes picks of the week podcasts tagsactivation analytics baseball brand career college football conference crm digital economy email engagement espn facebook football hockey job lebron james marketing media merchandise mlb mobile nba ncaa networking new york nfl nhl olympics sales soccer social social media sponsorship sports business sports marketing stadium super bowl technology television ticket sales twitter video world cup sports business week 2016 a week of sports business networking events around the world from september 12-16, 2016 with all funds going to the v foundation. thank you to all our amazing hosts across 50 cities this year. we had over 1,500 attendees and raised over $8,000 for the v foundation. be on the lookout for #sbweek17 later this year! monday, 9/12 - charlotte, nc - chicago, il - denver, co - kansas city, mo - mumbai, india - new york, ny - sacramento, ca - sao paulo, brazil - seattle, wa - vancouver, bc tuesday, 9/13 - baltimore, md - boston, ma - cleveland, oh - dallas, tx - detroit, mi - dublin, ireland - goa, india - los angeles, ca - melbourne, australia - montreal, qc - new delhi, india - pittsburgh, pa - portland, or - pune, india - salt lake city, ut wednesday, 9/14 - amsterdam, netherlands - atlanta, ga - austin, tx - brooklyn, ny - columbus, oh - louisville, ky - london, england - oklahoma city, ok - omaha, ne - orlando, fl - philadelphia, pa - phoenix, az - raleigh, nc - san diego, ca - toronto, on - washington, dc thursday, 9/15 - bangalore, india - cincinnati, oh - houston, tx - indianapolis, in - miami, fl - minneapolis, mn - san francisco, ca - tampa, fl friday, 9/16 - st. louis, mo click here to learn more. click here for a recap from 2015. --> blogroll baylor s3 report business of college sports darren rovell on espn forbes sportsmoney front office sports howard bloom's sbn ieg sponsorship blogs partnership activation power sponsorship sport techie sports agent blog sports business journal sports business radio sports geek hq sports law blog sports marketing & pr roundup sports media watch the sports business exchange the sports economist subscribe now copyright © 2017 the business of sports. all rights reserved. theme: colormag by themegrill. powered by wordpress.


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