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Titlethe business of sports - sports business news, opinions and discussion

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Description the business of sports - sports business news, opinions and discussion, covering all aspects of the sports industry.

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fan first at the sbj momentum sports marketing symposium
interview on the front office exchange podcast
sports business analytics – new book excerpt and contest
changing discounts for cyber monday
black friday and cyber monday 2016
election day #sportsbiz polls
why sports fans need villains
how teams are tweeting on #nationalcomingoutday
ten must-read sportsbiz email newsletters
sports business week 2016 recap
connect with us
event calendar
subscribe to blog via email
categories
search
blogroll
sports business week 2016
recent posts
recent comments
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strong
sports business analytics: using data to increase revenue and improve operational efficiency
overview of the sport business analytics process
business analytics application areas in the sport business industry
references
no change:
trade-off:
direct change:
from darling to despised
the appeal of a villain
loving to hate
monday, 9/12
tuesday, 9/13
wednesday, 9/14
thursday, 9/15
friday, 9/16
wired studios
corvette garage
b
sports business analytics: using data to increase revenue and improve operational efficiency
overview of the sport business analytics process
business analytics application areas in the sport business industry
references
no change:
trade-off:
direct change:
from darling to despised
the appeal of a villain
loving to hate
monday, 9/12
tuesday, 9/13
wednesday, 9/14
thursday, 9/15
friday, 9/16
wired studios
corvette garage
i
em sports business analytics: using data to increase revenue and improve operational efficiency
overview of the sport business analytics process
business analytics application areas in the sport business industry
references
no change:
trade-off:
direct change:
from darling to despised
the appeal of a villain
loving to hate
monday, 9/12
tuesday, 9/13
wednesday, 9/14
thursday, 9/15
friday, 9/16
wired studios
corvette garage
Bolds strong 17
b 17
i 0
em 17
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fan first at the sbj momentum sports marketing symposium http://www.thebusinessofsports.com/2017/01/16/fan-first-at-the-sbj-momentum-sports-marketing-symposium/
russell scibetti http://www.thebusinessofsports.com/author/russell/
marketing http://www.thebusinessofsports.com/category/marketing/
sponsorships http://www.thebusinessofsports.com/category/sponsorships/
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sbj momentum sports marketing symposium http://www.sportsbusinessdaily.com/conferences-events/2016/sms.aspx
click here to access the playlist on youtube https://www.youtube.com/watch?list=pljeqyk8yujegxpxmk077zs5fvuqbiiu-0&v=nms6rxi__ry
richard black https://twitter.com/richardnblack
deborah curtis https://twitter.com/dbcurtistweets
mike sundet https://twitter.com/msundet
jessica gelman https://twitter.com/jessicagelman
david palmer https://twitter.com/dpalmer51
jason alan snyder https://twitter.com/evil_robot
andrew jenkinson https://twitter.com/andrewjenkinson
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interview on the front office exchange podcast http://www.thebusinessofsports.com/2017/01/05/interview-on-the-front-office-exchange-podcast/
russell scibetti http://www.thebusinessofsports.com/author/russell/
career development http://www.thebusinessofsports.com/category/career-development/
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front office exchange http://frontofficeexchange.com/
check out frontofficeexchange.com and subscribe directly to the podcast http://frontofficeexchange.com/
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sports business analytics – new book excerpt and contest http://www.thebusinessofsports.com/2016/12/20/sports-business-analytics-new-book-excerpt-and-contest/
russell scibetti http://www.thebusinessofsports.com/author/russell/
data and analytics http://www.thebusinessofsports.com/category/data-and-analytics/
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you can also order your own copy at amazon.com http://amzn.to/2ic4fg6
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changing discounts for cyber monday http://www.thebusinessofsports.com/2016/11/28/changing-discounts-for-cyber-monday/
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sporting goods and apparel http://www.thebusinessofsports.com/category/sporting-goods-and-apparel/
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tracking sports-related black friday and cyber monday offers http://www.thebusinessofsports.com/2016/11/23/black-friday-and-cyber-monday-2016/
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black friday and cyber monday 2016 http://www.thebusinessofsports.com/2016/11/23/black-friday-and-cyber-monday-2016/
russell scibetti http://www.thebusinessofsports.com/author/russell/
marketing http://www.thebusinessofsports.com/category/marketing/
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click here to look back at last year’s campaigns https://www.pinterest.com/rscibetti/2015-black-friday-cyber-monday/
follow russell’s board 2016 black friday and cyber monday on pinterest. https://www.pinterest.com/rscibetti/2016-black-friday-and-cyber-monday/
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election day #sportsbiz polls http://www.thebusinessofsports.com/2016/11/08/election-day-sportsbiz-polls/
russell scibetti http://www.thebusinessofsports.com/author/russell/
politics http://www.thebusinessofsports.com/category/politics/
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@rscibetti https://twitter.com/rscibetti
#sportsbiz https://twitter.com/hashtag/sportsbiz?src=hash
november 8, 2016 https://twitter.com/rscibetti/status/795996604905955329
#sportsbiz https://twitter.com/hashtag/sportsbiz?src=hash
november 8, 2016 https://twitter.com/rscibetti/status/796004749938200576
#sportsbiz https://twitter.com/hashtag/sportsbiz?src=hash
november 8, 2016 https://twitter.com/rscibetti/status/796013687131803649
#sportsbiz https://twitter.com/hashtag/sportsbiz?src=hash
november 8, 2016 https://twitter.com/rscibetti/status/796013969177800704
#sportsbiz https://twitter.com/hashtag/sportsbiz?src=hash
november 8, 2016 https://twitter.com/rscibetti/status/796021597014491137
#sportsbiz https://twitter.com/hashtag/sportsbiz?src=hash
https://t.co/lkynqgala3 https://t.co/lkynqgala3
november 8, 2016 https://twitter.com/rscibetti/status/796033125981757440
#sportsbiz https://twitter.com/hashtag/sportsbiz?src=hash
november 8, 2016 https://twitter.com/rscibetti/status/796034355349032960
#sportsbiz https://twitter.com/hashtag/sportsbiz?src=hash
november 8, 2016 https://twitter.com/rscibetti/status/796037151209222144
#sportsbiz https://twitter.com/hashtag/sportsbiz?src=hash
november 8, 2016 https://twitter.com/rscibetti/status/796048076913917952
#sportsbiz https://twitter.com/hashtag/sportsbiz?src=hash
#smsports https://twitter.com/hashtag/smsports?src=hash
november 8, 2016 https://twitter.com/rscibetti/status/796076259428204544
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why sports fans need villains http://www.thebusinessofsports.com/2016/11/07/why-sports-fans-need-villains/
guest blogger http://www.thebusinessofsports.com/author/guest-blogger/
marketing http://www.thebusinessofsports.com/category/marketing/
tweet http://twitter.com/share?url=http%3a%2f%2fwww.thebusinessofsports.com%2f2016%2f11%2f07%2fwhy-sports-fans-need-villains%2f&via=rscibetti&text=why%20sports%20fans%20need%20villains%20%23sportsbiz&related=&lang=en&count=vertical&counturl=http%3a%2f%2fwww.thebusinessofsports.com%2f2016%2f11%2f07%2fwhy-sports-fans-need-villains%2f
vassilis dalakas https://twitter.com/drsportbusiness
originally published on theconversation.com https://theconversation.com/why-sports-fans-need-villains-66725
the ringer declared https://theringer.com/golden-state-warriors-villains-nba-finals-8868bfa6274b#.sy1e268n5
had become a “reviled villain.” http://www.espn.com/nba/story/_/id/17118187/nba-how-kevin-durant-adjusting-role-nba-newest-villain
wrote in the san jose mercury news http://www.mercurynews.com/2016/07/04/thompson-kevin-durant-makes-warriors-most-hated-team-in-league/
rivalries https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2530260
the preseason odds-on favorite to win the nba championship http://abcnews.go.com/sports/warriors-rare-odds-favorites-win-nba-title/story?id=42891374
adam silver http://www.sbnation.com/2016/7/12/12168934/adam-silver-warriors-kevin-durant-superteams-bad-for-nba
something league executives across professional sports usually strive for http://www.chiefs.com/news/article-2/goodell-hunt-stress-importance-of-maintaining-league-parity/eebe6aca-6e49-4f96-a903-bcf8022fc480
mark cuban http://www.espn.com/nba/story/_/id/17065541/dallas-mavericks-owner-mark-cuban-says-golden-state-warriors-becoming-villains-fans-good-nba-business
affective disposition theory https://books.google.com/books?id=zryqagaaqbaj&pg=pa40&lpg=pa40&dq=dolf+zillmann+affective+disposition+theory&source=bl&ots=-0zrtr868k&sig=hx087zs3lwcrrs7vkdgmn96mr2y&hl=en&sa=x&ved=0ahukewjxulnn2n_pahvj62mkhb_9dks4chdoaqg6mac#v=onepage&q=dolf%20zillmann%20affective%20disposition%20theory&f=false
root accordingly https://blogs.scientificamerican.com/guest-blog/tv-so-good-it-hurts-the-psychology-of-watching-breaking-bad/
poll https://ir.library.oregonstate.edu/xmlui/bitstream/handle/1957/44302/beecolleenbusinessrivalriessponsoraffiliation.pdf?sequence=1
most-watched world series https://en.wikipedia.org/wiki/world_series_television_ratings
study http://www.tandfonline.com/doi/abs/10.1300/j396v29n01_03
analysis http://www.sandiegouniontribune.com/news/education/sdut-csusm-study-examines-when-fans-cross-the-line-2015feb01-story.html
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how teams are tweeting on #nationalcomingoutday http://www.thebusinessofsports.com/2016/10/11/how-teams-are-tweeting-on-nationalcomingoutday/
russell scibetti http://www.thebusinessofsports.com/author/russell/
community relations http://www.thebusinessofsports.com/category/community-relations/
social media http://www.thebusinessofsports.com/category/social-media/
tweet http://twitter.com/share?url=http%3a%2f%2fwww.thebusinessofsports.com%2f2016%2f10%2f11%2fhow-teams-are-tweeting-on-nationalcomingoutday%2f&via=rscibetti&text=how%20teams%20are%20tweeting%20on%20%23nationalcomingoutday%20%23sportsbiz&related=&lang=en&count=vertical&counturl=http%3a%2f%2fwww.thebusinessofsports.com%2f2016%2f10%2f11%2fhow-teams-are-tweeting-on-nationalcomingoutday%2f
outsports twitter feed https://twitter.com/outsports
#nationalcomingoutday https://twitter.com/hashtag/nationalcomingoutday?src=hash
https://t.co/ci368qzhgd https://t.co/ci368qzhgd
october 11, 2016 https://twitter.com/jasoncollins98/status/785896193712918529
@hrc https://twitter.com/hrc
#comingout https://twitter.com/hashtag/comingout?src=hash
https://t.co/yhirsxbdwi https://t.co/yhirsxbdwi
october 11, 2016 https://twitter.com/mpinoe/status/785868123236814848
@hrc https://twitter.com/hrc
#comingout https://twitter.com/hashtag/comingout?src=hash
https://t.co/wqyss7basy https://t.co/wqyss7basy
october 11, 2016 https://twitter.com/michaelsam52/status/785821464700354560
#nationalcomingoutday https://twitter.com/hashtag/nationalcomingoutday?src=hash
october 11, 2016 https://twitter.com/hbrowne24/status/785841161747529728
#nationalcomingoutday https://twitter.com/hashtag/nationalcomingoutday?src=hash
#lgbtq https://twitter.com/hashtag/lgbtq?src=hash
#ncod https://twitter.com/hashtag/ncod?src=hash
#comingout https://twitter.com/hashtag/comingout?src=hash
@hrc https://twitter.com/hrc
october 11, 2016 https://twitter.com/greglouganis/status/785827875056418817
#nationalcomingoutday https://twitter.com/hashtag/nationalcomingoutday?src=hash
#fighton https://twitter.com/hashtag/fighton?src=hash
pic.twitter.com/nrkmiwnauu https://t.co/nrkmiwnauu
october 11, 2016 https://twitter.com/usc_athletics/status/785945178389356544
@robbierogers https://twitter.com/robbierogers
#nationalcomingoutday https://twitter.com/hashtag/nationalcomingoutday?src=hash
https://t.co/cjxlgnswyt https://t.co/cjxlgnswyt
pic.twitter.com/tzqsblb4na https://t.co/tzqsblb4na
october 11, 2016 https://twitter.com/lagalaxy/status/785963951888531456
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ten must-read sportsbiz email newsletters http://www.thebusinessofsports.com/2016/09/29/ten-must-read-sportsbiz-email-newsletters/
russell scibetti http://www.thebusinessofsports.com/author/russell/
general http://www.thebusinessofsports.com/category/general-topics/
tweet http://twitter.com/share?url=http%3a%2f%2fwww.thebusinessofsports.com%2f2016%2f09%2f29%2ften-must-read-sportsbiz-email-newsletters%2f&via=rscibetti&text=ten%20must-read%20%23sportsbiz%20email%20newsletters&related=&lang=en&count=vertical&counturl=http%3a%2f%2fwww.thebusinessofsports.com%2f2016%2f09%2f29%2ften-must-read-sportsbiz-email-newsletters%2f
newsletter for this site (sign up here) http://www.thebusinessofsports.com/newsletter/
cynopsis media http://www.cynopsis.com/
the fanagement project http://www.fanagement.com/
front office sports instant replay http://www.frontofficesports.org/
hashtag sports #sportsdaily https://hashtagsports.com/
joe favorito’s sports marketing and pr roundup http://joefavorito.com/
leaders digest https://leadersinsport.com/sport-business/leaders-digest/
sports geek news http://sportsgeekhq.com/
sporttechie daily http://www.sporttechie.com/subscribe-to-our-newsletter/
sports business daily http://www.sportsbusinessdaily.com/
the tao of sports http://sportstao.com/
no comment http://www.thebusinessofsports.com/2016/09/29/ten-must-read-sportsbiz-email-newsletters/#respond
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sports business week 2016 recap http://www.thebusinessofsports.com/2016/09/27/sports-business-week-2016-recap/
russell scibetti http://www.thebusinessofsports.com/author/russell/
general http://www.thebusinessofsports.com/category/general-topics/
tweet http://twitter.com/share?url=http%3a%2f%2fwww.thebusinessofsports.com%2f2016%2f09%2f27%2fsports-business-week-2016-recap%2f&via=rscibetti&text=sports%20business%20week%202016%20recap%20%23sbweek16&related=&lang=en&count=vertical&counturl=http%3a%2f%2fwww.thebusinessofsports.com%2f2016%2f09%2f27%2fsports-business-week-2016-recap%2f
the v foundation http://www.jimmyv.org
please check out this great article that hanna sprague wrote for sportspr.com http://sportspr.com/sportsprnews/2016/9/22/sports-business-pros-in-50-cities-worldwide-met-during-sbweek16
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the business of sports news and opinions on the business side of sports home about the owner about the site contact us events links newsletter podcasts 16 jan fan first at the sbj momentum sports marketing symposium posted by russell scibetti published in marketing, sponsorships tweet back in september, i had the chance to participate at the sbj momentum sports marketing symposium as the host for several video podcasts with various conference speakers across the two days of the event. i’m excited to share those interviews with you here – we were able to cover a variety of topics, including esports, analytics, roi, vr, retail, wearables, fan engagement and more. use the playlist control on the top left of the embedded player to see all the videos in this collection, or click here to access the playlist on youtube. the list includes: how wearable tech is impacting the fan experience with richard black (chief marketing officer, na, momentum worldwide) and dan fleetwood (vp, global sponsorships, sap) understanding the sports fan with deborah curtis (vp, global sponsorship and experiential marketing, american express) and katie o’brien (vp, business leadership, momentum worldwide) how can brands make smart decisions in esports with mike sundet (svp, dir. sports and entertainment, momentum worldwide) and jesse wofford (digital brand manager, bud light) what’s the sabermetric approach for marketing with elena klau (svp, dir. strategy & insights, momentum worldwide) and jessica gelman (ceo, kraft analytics group) maximizing the impact of sports at retail with shaun brown (svp, dir. cpg & digital retail, momentum worldwide) and david palmer (director, partnership marketing and planning, reese’s, hershey co) the fan first future with kevin mcnulty (president & chief marketing officer, momentum worldwide) and ricardo fort (vp, global assets & partnerships, coca-cola) technology and sports marketing with jason alan snyder (chief technology officer, momentum worldwide) and andrew jenkinson (director, co-founder, the vstream group) no comment print this post 5 jan interview on the front office exchange podcast posted by russell scibetti published in career development tweet i recently had the chance to sit down with jake fehling for an episode of his podcast, front office exchange. we talked about lots of different experiences across my career, starting back with my original decision to go back to school with the goal of getting into the sports industry through my time at the flyers, the jets and kore. we discussed blogging, social media, networking, and other good advice i’ve received over the years. you can listen to the episode below and i hope you enjoy it! i encourage you to check out frontofficeexchange.com and subscribe directly to the podcast so you can access all of jake’s previous and future episodes. no comment print this post 20 dec sports business analytics – new book excerpt and contest posted by russell scibetti published in data and analytics tweet today’s post is an excerpt from chapter 1 of “sports business analytics: using data to increase revenue and improve operational efficiency,” a new book co-edited by c. keith harrison and scott bukstein. anyone who tweets/retweets a link to this post with the hashtag #sportsbizanalytics will be entered to win a free copy of the book (the tweet button on this post has already been set up for you). the contest ends at 11:59pm et on december 31, 2016. you can also order your own copy at amazon.com. here is a brief synopsis of the book, courtesy of scott bukstein. the book aims to provide students and industry leaders with practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. a primary objective of the book is to help sport business organizations utilize data-driven decision making to optimize revenue-generation in areas such as ticket sales and corporate partnerships. readers will learn more about the role of big data and analytics in areas such as ticket pricing, season ticket member retention, fan engagement, sponsorship valuation, customer relationship management, digital marketing, market research and data visualization. enjoy the excerpt and don’t forget to tweet for your chance to win a copy of the book. overview of the sport business analytics process the sport business analytics process generally involves data collection, management, visualization, implementation, and evaluation. sport business organizations are encouraged to focus first on clearly defining business strategies, goals and objectives before developing a data-driven initiative or staffing an analytics department. next, organizations need to identify the data systems that will be used to collect and capture data. for example, a sport team could leverage ticketing and point-of-sale software systems to monitor season ticket holder accounts (e.g. frequency of ticket utilization and most recent game attendance) and concessions sales (e.g., track food and beverage inventory along with corresponding revenue at each sales area). in addition to determining the “right” system(s) for data collection, it is imperative for organizations to access and assess the “right” data based on business strategy. for example, if a sport team plans to utilize intercept surveys to determine the probability of season ticket holder renewals, the team could focus on collecting the following information from current season ticket holders: (a) amount spent on season ticket(s) and personal seat license (if applicable); (b) years of season ticket membership; (c) number of games attended during the current season; (d) whether season ticket holder is an individual or business; (e) distance of season ticket holder commute to each home game; (f) number of times season ticket holder attempted to resell tickets; (g) success rate with respect to season ticket holder attempts to resell tickets; and (h) attendance/engagement at ancillary team events with exclusive access for season ticket holders. an effective and efficient data management system (i.e., “data warehouse”) will enable a company to organize, standardize, centralize, integrate, interconnect, and streamline the collected data. an organization will then be able to quickly mine the data and create an analytic model that transforms the raw data into practical, actionable insight. for example, a sport team could use microsoft excel or statistical software such as sas to pinpoint all first-year season ticket holders who purchased the least expensive season ticket package, live over forty miles from the arena, have resold over 50 percent of their tickets through the team’s official season ticket exchange program, and have not personally attended a game in over two months. the team would likely flag these season ticket holder accounts as “most likely not to renew,” which could directly impact the renewal prioritization strategy of team sales and service representatives responsible for renewing season ticket accounts. data presentation and visualization will then empower analytics team members to communicate results so that data is accessible, understandable and usable with respect to developing operational strategies. after an organization implements the data-driven recommendations, key decision makers should consistently monitor and evaluate initiative effectiveness so that the organization can adjust both business operations and future analytics processes. sport business organization leaders should also continuously track industry best practices with respect to data-based opportunities for collaboration and innovation. business analytics application areas in the sport business industry ticket pricing and sales inventory sport business organizations utilize analytics to inform the ticket inventory and pricing decision-making process. most sport teams focus on a combination of “attendance maximization” and “revenue optimization.” teams also focus on creating customer value (e.g., fan event experience) in addition to understanding the importance of “customer lifetime value” (e.g., cumulative amount of total business derived from a current or prospective ticket holder). ticket demand models combined with direct feedback from customers assist sport organizations in developing ticket pricing strategies and customized ticket promotions. customer relationship management (crm) and fan engagement sport organizations develop customer relationship management (crm) systems both to create fan profiles and to structure ticket sales strategies. the crm data warehouse functions as a centralized, integrated database for information related to customer demographics in addition to customer ticketing, merchandise, and food and beverage purchase patterns (m. smith, 2015). organizations can then analyze this data to develop customized messages for specific season ticket holders (or other categories of customers). for example, a college athletics department could mine the crm data to identify that a particular season ticket holder typically purchases nachos and a soft pretzel at the same concession stand at the end of the first quarter of every home football game. the analytics team would also have access to customer background information such as the birthdate of each season ticket holder. equipped with this data, a team representative could be waiting at the concession stand at the end of the first quarter during the football game that is closest to the ticket holder’s birthday in order to provide the ticket holder with a personalized thank you—and free nachos, soft pretzels and soft drinks for the entire family. an effective crm data warehouse can also help sport organizations identify—and subsequently create “pitch packages” for—pre-qualified sales prospects (m. smith, 2015). social media and digital marketing analytics gauging the value of social and digital media marketing campaigns “has become a large concern across the industry” (spanberg, 2016). sport organizations attempt to analyze both impression-based metrics (e.g., website page views, number of twitter “followers,” and similar key performance indicators) and attention-based metrics (e.g., measuring the authenticity, quality and extensiveness of consumer engagement) to determine the overall effectiveness of social and digital media marketing campaigns. sport business industry leaders such as bob bowman, mlb president of business and media, understand that corporate sponsors “have gotten smarter about understanding that more subtle, immersive experiences on social media get better results” (spanberg, 2016). for example, time spent watching video content on a website combined with relevant comments in response to a social media post are likely more reliable indicators of consumer engagement as compared with merely “liking” a facebook post or visiting a website. likewise, visual analytics applied to consumer twitter posts of sport team or corporate partner logos/images might provide superior insight on the reach of (and consumer engagement with) a team or sponsor brand as compared with basic twitter retweets and consumer use of hashtags (see jensen, limbu, and spong, 2015). corporate partnership acquisition, valuation and evaluation as explained by mondello and kamke (2014), “one area of sport business research that continues to remain elusive centers on how to accurately quantify the respected return on investment (roi) involving corporate sponsorships” (p. 4). industry research indicates “about one-third to one-half of [united states] companies don’t have a system in place to measure sponsorship roi comprehensively . . . many companies still do not effectively quantify the impact of these expenditures” (jacobs, jain, and surana, 2014). although sponsorships in the sport industry typically involve large financial investments, sponsors are “often at a loss in coming up with a viable means for measuring the roi of these investments” (wolfe, 2016). common sponsor objectives include the following: (a) improve brand reach, awareness and visibility via experiential marketing; (b) increase consumer brand loyalty and community goodwill; (c) drive retail traffic and showcase/sell product; (d) personalize client entertainment and prospecting; and (e) leverage the right to use a sport organization’s marks and logos (i.e., monetize intangible sponsorship assets). evolving corporate partnership roi and roo metrics include the following measurement categories: (a) sponsor recall; (b) brand awareness, perception and affinity; (c) sponsor cost per consumer dollar spent (i.e., direct revenue from sponsor activation); (d) media impressions; (e) social media engagement; and (f) lead generation for future sales (see kim et al., 2015, for a detailed analysis of factors that influence sport sponsorship effectiveness). references jacobs, j., jain, p., and surana, k. (2014). is sports sponsorship worth it? retrieved from http://www.mckinsey.com. jensen, r. w., limbu, y. b., and spong, y. (2015). visual analytics of twitter conversations about corporate sponsors of fc barcelona and juventus at the 2015 uefa final. international journal of sports marketing and sponsorship, 16(4), 3-9. kim, y., lee, h. w., magnusen, m., and kim. m. (2015). factors influencing sponsorship effectiveness: a meta-analytic review and research synthesis. journal of sport management, 29(4), 408-425. mondello, m. and kamke, c. (2014). the introduction and application of sports analytics in professional sport organizations. journal of applied sport management, 6(2), 1-12. smith, m. (2015). fan analytics movement reaching more colleges. sportsbusiness journal. spanberg, e. (2016). placing values on social media engagement. sportsbusiness journal. wolfe, m. (2016). the elusive measurement dilemma of sports sponsorship roi. retrieved from http://www.bottomlineanalytics.com. no comment print this post 28 nov changing discounts for cyber monday posted by russell scibetti published in sporting goods and apparel tweet along with my annual tradition of tracking sports-related black friday and cyber monday offers, i thought it was worthwhile to briefly discuss how the league-level merchandise offers changed over the course of the shopping weekend. no change: mls: black friday: 20% off (orders over $50) cyber monday: 20% off (orders over $25) nfl: black friday: 25% off (orders over $50) cyber monday: 25% off (orders over $25) notes – while not terribly creative, it probably makes the most sense to not change the actual percentage discount so you don’t train your customers to skip black friday and wait for cyber monday. the small adjustment to the minimum order size won’t anger any black friday buyers and maybe expand the audience a bit on monday. i imagine that sales will be pretty consistent across the entire weekend for both leagues. trade-off: mlb: black friday: 20% off + free shipping (all orders) cyber monday: 25% off (all orders)  nba: black friday: 20%/25%/30% off (based on order size of $25, $50 or $100+) cyber monday: 25% off (no minimum) notes – the small trade off by mlb between the extra 5% discount and free shipping (a $6 savings) allows them to have distinct offers with comparable value propositions. similarly, only customers that spent between $25 and $49 with the nba over the weekend would be disappointed to see the change in discount on monday. i feel like the average purchase is most likely over $50 to begin with, so anchoring at the 25% for today’s sales makes sense. direct change: nhl: black friday: 25% off (orders over $25) cyber monday: 30% off (orders over $50) notes – this is the one that surprised me. anyone who made any typical purchase with the nhl shop over the weekend would be disappointed to see that extra 5% off today (and they would almost definitely see the offer since a purchase would add you to their email marketing efforts). you may think that this doesn’t matter, but even if customers are used to this type of situation, it does make them think twice when shopping next year. maybe they wait to see what the cyber monday offer is, and by waiting, there is always a chance they don’t buy anything since they are also likely to be spending money with other retailers earlier in the weekend. we don’t know why the nhl changed the offer – it’s possible that the black friday sales weren’t as strong as expected and a larger discount could generate a lift, or maybe they looked as past consumer behavior and saw that different levels of discount worked better on different parts of the weekend. several teams also improved their ticket and merchandise discount offers from friday to monday. i know in the scheme of things, an additional 5% off is quite minor, but whenever you use promotional discounts to drive sales, it’s important to think about the impact it can have on buying behavior both now and in the future. no comment print this post 23 nov black friday and cyber monday 2016 posted by russell scibetti published in marketing tweet it’s that time of year! tomorrow is thanksgiving, followed immediately (or in many cases simultaneously) by the biggest shopping weekend of the year. so, i’m continuing my annual tradition of using pinterest to aggregate all the various promotions that teams, leagues and other sports companies are using this year. this board will keep growing as more offers are released, so keep an eye on it, and you can also click here to look back at last year’s campaigns. happy shopping thanksgiving everyone! follow russell’s board 2016 black friday and cyber monday on pinterest. no comment print this post 8 nov election day #sportsbiz polls posted by russell scibetti published in politics tweet in honor of election day, i decided it would be fun to run several #sportsbiz polls on twitter for you to all vote on today. every time i launch a new poll, i will also add it here so you can come back and vote on any you miss during the day. if you have suggestions for additional questions you want me to ask today, please send me a note on twitter (@rscibetti) or email me at russell@thebusinessofsports.com. please retweet your favorite polls (or the link to this post) so we can capture as many votes as possible. thanks and remember, your vote counts! #sportsbiz vote 1: how much impact have athlete anthem protests had on social and political discourse? — russell scibetti (@rscibetti) november 8, 2016 #sportsbiz vote 2: do you think the drop in nfl ratings this season is a short-term anomaly or the start of a long-term trend? — russell scibetti (@rscibetti) november 8, 2016 #sportsbiz poll 3: five years from now, what city will the chargers be playing in? — russell scibetti (@rscibetti) november 8, 2016 #sportsbiz poll 4: five years from now, what city will the raiders be playing in? — russell scibetti (@rscibetti) november 8, 2016 #sportsbiz poll 5: should colleges be allowed to pay student-athletes who participate in revenue generating sports? — russell scibetti (@rscibetti) november 8, 2016 #sportsbiz poll 6: who will win the bidding for the 2024 summer olympics? (wikipedia link: https://t.co/lkynqgala3) — russell scibetti (@rscibetti) november 8, 2016 #sportsbiz vote 7: if you owned a professional team, who would you rather hire as your team president? (yes you must pick one of them) — russell scibetti (@rscibetti) november 8, 2016 #sportsbiz vote 8: what is the biggest current challenge that's hurting live event attendance? — russell scibetti (@rscibetti) november 8, 2016 #sportsbiz vote 9: should sports betting be legalized in the united states? — russell scibetti (@rscibetti) november 8, 2016 #sportsbiz vote 10: five years from now, which of these will be the most important social media channel for sports content? #smsports — russell scibetti (@rscibetti) november 8, 2016 no comment print this post 7 nov why sports fans need villains posted by guest blogger published in marketing tweet today’s post is courtesy of guest author vassilis dalakas, professor of marketing at california state university san marcos. it was originally published on theconversation.com. as the new nba season begins, the golden state warriors find themselves in an unfamiliar role: villain. after the warriors drafted stephen curry from unheralded davidson college in 2009, fans across the country became enamored with his exciting style of play. through the years, the team added players to complement curry’s scoring prowess – klay thompson, draymond green and andre iguodala. in 2015, they won the nba championship, ending the franchise’s 40-year championship drought. last year, they broke the chicago bulls’ record for most regular season wins. but when superstar kevin durant left the oklahoma city thunder to sign with the warriors during this past summer – turning an already dominant team into a “superteam” – the backlash was swift: “the warriors went from heroes to villains in record time,” the ringer declared. similarly, durant, previously a well-liked player, had become a “reviled villain.” “watch the exponential increase in venom thrown [the warriors’] way this year,” sportswriter marcus thompson ii wrote in the san jose mercury news. “durant jerseys are already ablaze in oklahoma city.” i’ve been studying sports marketing and the psychology of sports fans for several years. fans and executives often lament the formation of “superteams,” saying it’s bad for competitive balance and bad for business. but while these teams quickly become loathed, psychology research has shown that they also make us more likely to watch – and bask in the joy of seeing them fail. from darling to despised among sports fans, how does a well-liked team become a villain? why can the turn be so sudden, the vitriol so sharp? scholars david tyler and joe cobbs studied dozens different rivalries to identify the factors that contribute to especially intense and emotional rivalries. they found that rivalries intensify when one team becomes dominant, but also when it’s thought to have an unfair advantage. we’ve seen it in the vitriol heaped on the new england patriots, a team that has made the playoffs in 13 of the past 15 seasons but has also been accused of bending the rules in the spygate and deflategate scandals. and we saw it when lebron james went to miami in 2010 to create a “superteam” with dwyane wade and chris bosh. in the case of the warriors, neither durant nor the front office broke any rules. however, it’s no surprise that a superstar joining a rival team filled with other superstars – including the reigning mvp – might be seen as an unfair advantage. the rich have become richer, while critics have lambasted durant as cravenly jumping on a championship bandwagon. credit: usa today/reuters the appeal of a villain if a team becomes stacked with talent and loathed, you would think this would make fans of other teams less likely to tune in: it becomes that much more unlikely that their own favorite teams will win the championship. in fact, the warriors are the preseason odds-on favorite to win the nba championship, meaning they have a better than 50 percent chance of winning. (the last time this happened was during the reign of michael jordan’s chicago bulls in the mid-1990s.) after durant joined the warriors, nba commissioner adam silver said he wasn’t fond of “superteams” because they hurt the league’s competitive balance, something league executives across professional sports usually strive for. the thinking is that more fans will be interested if they think their favorite team has a chance to win it all. however, dallas mavericks owner mark cuban was quick to point out that a team in the cross-hairs will generate higher interest and ratings. according to cuban, fans who now loathe the warriors will follow them closely, rooting for them to lose. the affective disposition theory supports cuban’s position. originally introduced by entertainment psychology expert dolf zillmann, it’s based on the idea that people’s emotional engagement to a competition becomes stronger when they take a side. in entertainment and sports (and even politics), viewers determine who the “good guys” and the “bad guys” are – and root accordingly. while this can mean turning on the tv to root for the good guy, it can also mean tuning in to root against a bad guy. many movies use a simple formula that capitalizes on this very idea: a liked protagonist, a disliked villain, a struggle between the two and, eventually, a triumphant victory by the hero over the villain. of course, it is much easier to have the good guy beat the villain in a movie than in a sporting event. but this can also increase the excitement over the villain’s loss in sports: viewers know it hasn’t been scripted in advance. from the 1990s and early 2000s, baseball’s new york yankees were a “superteam”; like the warriors, many fans thought of them as villains. prior to the 2001 american league championship series (alcs) between the new york yankees and the seattle mariners, espn conducted a poll on its website asking fans, “which statement best describes your rooting interest in alcs?” the statement that received the highest percentage of votes (32.5 percent) was “hate the yankees.” an additional 14.1 percent indicated they “root against (but secretly admire) the yankees.” of the 31,544 people that voted, almost half stated they were going to follow the series because of their strong dislike for the yankees. credit: reuters that year, the yankees would go on to lose the world series, and the viewership for game 7 remains the highest for a world series-clinching game since 1991. in fact, the yankees have played in seven world series over the past 20 years. all of them are in the top 10 for most-watched world series during this time span. three are in the top five. loving to hate by evoking strong emotions, thinking of teams as heroes and villains makes us more likely to tune in. they also affect our enjoyment of the viewing experience: while we’re glad when good things happen to the teams we like, we also feel happy when bad things happen to teams and players we dislike. there’s a german word, schadenfreude – pleasure at the misfortune of others – for this emotion. a few years ago i conducted a study with my colleague jeff langenderfer to investigate the appeal of villains in reality tv. we followed comments posted on the cbs chat rooms one hour before and after each show for an entire season of cbs’s hit show “survivor.” consistent with the affective disposition theory, viewers’ interest in the show was partly driven by their desire to follow characters they disliked. “i got to admit i love to hate the bad ones; [they] make it interesting,” one viewer wrote. as expected, viewers wanted good things to happen to the characters they liked and bad things to happen to the ones they disliked. not surprisingly, they celebrated or expressed frustration accordingly. sports, given the emotional bonds fans form with their favorite teams, provide a context in which these tendencies are especially likely to emerge. in 1996, nfl owner art modell moved the cleveland browns to baltimore, where they became the ravens – something cleveland fans viewed as the ultimate betrayal. after modell passed away in 2012, i conducted an analysis with coauthors joanna melancon and tarah sreboth of comments posted by fans on the espn story reporting his death. about 40 percent of the comments expressed some form of schadenfreude. several cleveland fans openly celebrated his death with comments like “best day ever” and “glad you’re dead.” bottom line: in order to enjoy the victory by the hero, there needs to be a villain; for all the hate we heap on “superteams,” they increase the enjoyment of the viewing experience. as for the warriors, they’ve probably already started to brace themselves for boos and taunts as they tour the country, with opposing fans rooting especially hard for them to stumble along the way. no comment print this post 11 oct how teams are tweeting on #nationalcomingoutday posted by russell scibetti published in community relations, social media tweet i know it can vary depending on the topic, but as a general rule, sports teams love creating content related to all different holidays and special days, even more so when there is a trending hashtag on the topic. so when i saw that #nationalcomingoutday was the number one trending topic on twitter (170k tweets and counting), i was curious what teams were doing. here’s what i found so far. … … … … … yep, the answer is nothing. i scanned all of the official team accounts across mlb, mls, nba, nfl and nhl (via the twitter lists that the league offices manage) and i couldn’t find a single tweet with that hashtag. now i understand there’s often a fine line between authentic engagement on a trending topic and newsjacking that topic for your own interests. however, this is a very important day for the lgbt community and it seems like there should be an appropriate way for sports to support this important day, especially with the challenges that many athletes still face when making a decision to share or not share their sexual orientation. i’m not encouraging teams or brands to look use this hashtag as a marketing opportunity, which would be completely inappropriate, but instead consider the impact that you can have to help others feel comfortable with who are they are, whether or not they are ready to share that with the world yet. here are few tweets shared earlier today on the topic by athletes very familar with this topic. i’d also encourage you all to take a look at the outsports twitter feed today. happy #nationalcomingoutday!!! stepping forward & living my authentic life is the best decision i've ever made. ???https://t.co/ci368qzhgd — jason collins (@jasoncollins98) october 11, 2016 there is power in your story. join me & @hrc this national #comingout day & be proud to live your truth. https://t.co/yhirsxbdwi ?????? — megan rapinoe (@mpinoe) october 11, 2016 join me and @hrc in celebrating national #comingout day. everyone should be proud to live openly and authentically. https://t.co/wqyss7basy — michael sam (@michaelsam52) october 11, 2016 there's no better feeling than just being yourself. #nationalcomingoutday — harrison browne (@hbrowne24) october 11, 2016 happy #nationalcomingoutday! #lgbtq or ally, make your voice heard today for lgbt equality. #ncod #comingout @hrc — gregory louganis (@greglouganis) october 11, 2016 update 1 – i love this tweet from usc athletics: happy #nationalcomingoutday, trojan fans! usc is proud to support its lgbtq students and student-athletes. #fighton pic.twitter.com/nrkmiwnauu — usc trojans (@usc_athletics) october 11, 2016 update 2 – the la galaxy shared this tweet: .@robbierogers posts an inspiring instagram post in honor of #nationalcomingoutday: https://t.co/cjxlgnswyt pic.twitter.com/tzqsblb4na — la galaxy (@lagalaxy) october 11, 2016 no comment print this post 29 sep ten must-read sportsbiz email newsletters posted by russell scibetti published in general tweet while i occasionally attempt to put out a newsletter for this site (sign up here), there are several other folks who do a much better job pushing out quality content via email to the sports business community. so i wanted to take a minute to share some of my favorites, with links so you can go subscribe to them. there’s no way i could actually rank these, so here they are in alphabetical order: cynopsis media – cynopsis puts put several daily and weekly newsletters with subscription options for content around television, media, sports, esports, digital, jobs and more. the fanagement project – a new publication from the folks at pcg, this newsletter features some of their favorite activation campaigns, executive profiles, case studies and other marketing tactics and best practices. front office sports instant replay – front office sports does a great job interviewing sports business professionals across a wide range of roles, and their email newsletter features some of their latest content along with internship postings and more. hashtag sports #sportsdaily – anthony and steve have always been ahead of the curve when it comes to digital marketing, so their hashtag sports events and newsletter are the perfect way to stay up to date on all things digital and innovation, including their social “post of the day.” joe favorito’s sports marketing and pr roundup – i always look forward to reading joe’s sunday newsletter where he shares some of his favorite articles of the week, upcoming events, inspirational thoughts, new job postings and more. leaders digest – leaders holds several sports business conferences around the world and have extended this with writing and aggregating sports business news content in their leaders digest emails, with an emphasis on global topics. sports geek news – you probably know sean callanan from his sports geek podcasts, but he also publishes a weekly newsletter that aggregated some of sean’s favorite news and opinion articles with an emphasis on all things digital (and of course lets you know about his latest podcast episodes!) sporttechie daily – for those focused on the technology side of things, sporttechie does an excellent job sharing original sports technology stories, aggregating sports tech news, and sharing job postings and events in their daily and weekly emails. sports business daily – yes, this one is a paid subscription, but if you want the latest news delivered to your inbox every day, there’s no substitute for the folks at sbj. they are still the industry standard for sports business news and insights. the tao of sports – like sean above, most people know troy kirby for his tao of sports podcasts, but his weekly email newsletter is a great compliment, with a mix of content from contributing authors, ticket sales trends and a thorough list of links to other recent news organized by topic. no comment print this post 27 sep sports business week 2016 recap posted by russell scibetti published in general tweet the third edition of sports business week is officially in the record books! here are some fun stats for this year: 8 countries 50 cities 1800+ participants! over $8000 raised for the v foundation i can’t thank you all enough for the overwhelming support. if you’d like to read a more in-depth recap of the event, please check out this great article that hanna sprague wrote for sportspr.com. you can also check out some of the pictures and comments shared via our #sbweek16 tagboard below. big thanks to joshua duboff, jacob rosen and all of the incredible hosts around the world. there’s no way this works without all of your help. i can’t wait to do it all again in 2017! no comment print this post next page » connect with us event calendarturnkey intelligence webinar: data speaks louder than wordsjan 18 17football career conferencemar 2 17indianapolisall eventssubscribe to blog via email enter your email address to subscribe to this blog and receive notifications of new posts by email. email address categories 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report the sports business exchange the sports economist sports business week 2016 a week of sports business networking events around the world from september 12-16 with all funds going to the v foundation. find your nearest city in the list below! monday, 9/12 - charlotte, nc - chicago, il - denver, co - kansas city, mo - mumbai, india - new york, ny - sacramento, ca - sao paulo, brazil - seattle, wa - vancouver, bc tuesday, 9/13 - baltimore, md - boston, ma - cleveland, oh - dallas, tx - detroit, mi - dublin, ireland - goa, india - los angeles, ca - melbourne, australia - montreal, qc - new delhi, india - pittsburgh, pa - portland, or - pune, india - salt lake city, ut wednesday, 9/14 - amsterdam, netherlands - atlanta, ga - austin, tx - brooklyn, ny - columbus, oh - louisville, ky - london, england - oklahoma city, ok - omaha, ne - orlando, fl - philadelphia, pa - phoenix, az - raleigh, nc - san diego, ca - toronto, on - washington, dc thursday, 9/15 - bangalore, india - cincinnati, oh - houston, tx - indianapolis, in - miami, fl - minneapolis, mn - san francisco, ca - tampa, fl friday, 9/16 - st. louis, mo click here to learn more. click here for a recap from 2015. subscribe now subscribe recent posts fan first at the sbj momentum sports marketing symposium interview on the front office exchange podcast sports business analytics – new book excerpt and contest changing discounts for cyber monday black friday and cyber monday 2016 recent comments ten must-read sportsbiz email newsl… in newsletter turnkey to host #sbweek16 event in … in about the owner sports business week 2016 | the bus… in contact us more bonuses in on national signing day, athletes and institutions… i sports in on national signing day, athletes and institutions… © 2016 the business of sports theme by wired studios, courtesy of corvette garage valid xhtml | valid css 3.0 powered by wordpress


Here you find all texts from your page as Google (googlebot) and others search engines seen it.

Words density analysis:

Numbers of all words: 5993

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