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Titlemarketing land | digital marketing & martech news, tactics & strategies

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Description digital marketing and technology news covering martech, social, search, mobile, display & programmatic advertising, retail, email, video, analytics + cmo profiles, online marketing strategies, tactical content for marketers & more.

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marketing land
holiday e-commerce sales crushed expectations, nrf says
the 2017 marketing land #hashtagbowl is coming soon!
marketing day: kia’s super bowl teaser ads, linkedin’s new look & ux principles
automate omnichannel marketing strategies to improve the customer journey
kia recruits melissa mccarthy for super bowl li campaign to launch the new niro crossover suv
linkedin refreshes desktop interface, emphasizing content and conversation
6 ux principles marketers can’t afford to overlook
snapchat will target ads based on what people buy off snapchat
impact radius’ new tool lets brands find more possible partners for affiliate links
steelhouse unveils a novel concept: telling advertisers for free if their ads can be seen
[podcast] marketing land live #41: the path to cmo with npr’s meg goldthwaite
how ibm’s watson scores the tone of trump’s tweets
cortana comes to android’s lock-screen in a battle for visibility and usage
why influencer marketing trumps influencer advertising
pinterest now offers ad groups to paid campaigns
marketing day: super bowl ads, adobe marketing cloud updates & more
how to build links without creating content: 5 examples
three concepts to help you hit this year’s targets
methbot: the beginning of the end for digital ad fraud
mind the store: using adwords to drive offline sales
youtube’s top 10 super bowl ads since 2008: anheuser-busch’s budweiser & bud light earn 3 spots
martech landscape: what is rtim?
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http://marketingland.com/holiday-e-commerce-sales-crushed-expectations-nrf-says-203556
holiday e-commerce sales crushed expectations, nrf says http://marketingland.com/holiday-e-commerce-sales-crushed-expectations-nrf-says-203556
http://marketingland.com/2017-marketing-land-hashtagbowl-is-coming-soon-203429
the 2017 marketing land #hashtagbowl is coming soon! http://marketingland.com/2017-marketing-land-hashtagbowl-is-coming-soon-203429
martech http://marketingland.com/library/channel/martech
cmo http://marketingland.com/library/channel/marketing-strategies
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seo http://marketingland.com/library/channel/seo
mobile http://marketingland.com/library/channel/mobile-marketing
analytics http://marketingland.com/library/channel/analytics
display http://marketingland.com/library/channel/display-advertising
email http://marketingland.com/library/channel/email-marketing
retail http://marketingland.com/library/channel/retail-channel
video http://marketingland.com/library/channel/video-marketing
home http://marketingland.com
snapchat will target ads based on what people buy off snapchat http://marketingland.com/snapchat-will-target-ads-based-people-buy-off-snapchat-203936
cortana comes to android’s lock-screen in a battle for visibility and usage http://marketingland.com/cortana-comes-android-lock-screen-battle-visibility-usage-203843
[podcast] marketing land live #41: the path to cmo with npr’s meg goldthwaite http://marketingland.com/podcast-marketing-land-live-41-path-cmo-nprs-meg-goldthwaite-203836
pinterest now offers ad groups to paid campaigns http://marketingland.com/pinterest-ad-groups-203882
martech landscape: what is rtim? http://marketingland.com/martech-landscape-rtim-203607
http://marketingland.com/marketing-day-kias-super-bowl-teaser-ads-linkedins-new-look-ux-principles-203986
marketing day: kia’s super bowl teaser ads, linkedin’s new look & ux principles http://marketingland.com/marketing-day-kias-super-bowl-teaser-ads-linkedins-new-look-ux-principles-203986
amy gesenhues http://marketingland.com/author/amy-gesenhues
http://marketingland.com/automate-omnichannel-marketing-strategies-improve-customer-journey-203974
automate omnichannel marketing strategies to improve the customer journey http://marketingland.com/automate-omnichannel-marketing-strategies-improve-customer-journey-203974
digital marketing depot http://marketingland.com/author/digital-marketing-depot
http://marketingland.com/kia-recruits-melissa-mccarthy-super-bowl-li-campaign-launch-new-niro-crossover-suv-203922
kia recruits melissa mccarthy for super bowl li campaign to launch the new niro crossover suv http://marketingland.com/kia-recruits-melissa-mccarthy-super-bowl-li-campaign-launch-new-niro-crossover-suv-203922
amy gesenhues http://marketingland.com/author/amy-gesenhues
http://marketingland.com/linkedin-desktop-203946
linkedin refreshes desktop interface, emphasizing content and conversation http://marketingland.com/linkedin-desktop-203946
tamar weinberg http://marketingland.com/author/tamar-weinberg
http://marketingland.com/6-ux-principles-marketers-cant-afford-overlook-201231
6 ux principles marketers can’t afford to overlook http://marketingland.com/6-ux-principles-marketers-cant-afford-overlook-201231
tamar weinberg http://marketingland.com/author/tamar-weinberg
http://marketingland.com/snapchat-will-target-ads-based-people-buy-off-snapchat-203936
snapchat will target ads based on what people buy off snapchat http://marketingland.com/snapchat-will-target-ads-based-people-buy-off-snapchat-203936
tim peterson http://marketingland.com/author/tim-peterson
http://marketingland.com/impact-radius-new-tool-lets-brands-find-possible-partners-affiliate-links-203802
impact radius’ new tool lets brands find more possible partners for affiliate links http://marketingland.com/impact-radius-new-tool-lets-brands-find-possible-partners-affiliate-links-203802
barry levine http://marketingland.com/author/barry-levine
http://marketingland.com/steelhouse-unveils-novel-concept-telling-advertisers-free-ads-can-seen-203834
steelhouse unveils a novel concept: telling advertisers for free if their ads can be seen http://marketingland.com/steelhouse-unveils-novel-concept-telling-advertisers-free-ads-can-seen-203834
barry levine http://marketingland.com/author/barry-levine
http://marketingland.com/podcast-marketing-land-live-41-path-cmo-nprs-meg-goldthwaite-203836
[podcast] marketing land live #41: the path to cmo with npr’s meg goldthwaite http://marketingland.com/podcast-marketing-land-live-41-path-cmo-nprs-meg-goldthwaite-203836
matt mcgee http://marketingland.com/author/matt-mcgee
http://marketingland.com/ibms-watson-scores-tone-trumps-tweets-203845
how ibm’s watson scores the tone of trump’s tweets http://marketingland.com/ibms-watson-scores-tone-trumps-tweets-203845
tim peterson http://marketingland.com/author/tim-peterson
http://marketingland.com/cortana-comes-android-lock-screen-battle-visibility-usage-203843
cortana comes to android’s lock-screen in a battle for visibility and usage http://marketingland.com/cortana-comes-android-lock-screen-battle-visibility-usage-203843
greg sterling http://marketingland.com/author/greg-sterling
http://marketingland.com/influencer-marketing-trumps-influencer-advertising-200822
why influencer marketing trumps influencer advertising http://marketingland.com/influencer-marketing-trumps-influencer-advertising-200822
devon wijesinghe http://marketingland.com/author/devon-wijesinghe
http://marketingland.com/pinterest-ad-groups-203882
pinterest now offers ad groups to paid campaigns http://marketingland.com/pinterest-ad-groups-203882
tamar weinberg http://marketingland.com/author/tamar-weinberg
http://marketingland.com/marketing-day-super-bowl-ads-adobe-marketing-cloud-updates-203823
marketing day: super bowl ads, adobe marketing cloud updates & more http://marketingland.com/marketing-day-super-bowl-ads-adobe-marketing-cloud-updates-203823
amy gesenhues http://marketingland.com/author/amy-gesenhues
http://marketingland.com/build-links-without-creating-content-5-examples-203604
how to build links without creating content: 5 examples http://marketingland.com/build-links-without-creating-content-5-examples-203604
andrew dennis http://marketingland.com/author/andrew-dennis
http://marketingland.com/three-concepts-help-hit-years-targets-203634
three concepts to help you hit this year’s targets http://marketingland.com/three-concepts-help-hit-years-targets-203634
jose cebrian http://marketingland.com/author/jose-cebrian
http://marketingland.com/methbot-beginning-end-digital-ad-fraud-203641
methbot: the beginning of the end for digital ad fraud http://marketingland.com/methbot-beginning-end-digital-ad-fraud-203641
alex bornyakov http://marketingland.com/author/alex-bornyakov
http://marketingland.com/mind-store-using-adwords-drive-offline-sales-203643
mind the store: using adwords to drive offline sales http://marketingland.com/mind-store-using-adwords-drive-offline-sales-203643
matt lawson http://marketingland.com/author/matt-lawson
http://marketingland.com/youtubes-top-10-super-bowl-ads-since-2008-anheuser-buschs-budweiser-bud-light-earn-3-spots-203762
youtube’s top 10 super bowl ads since 2008: anheuser-busch’s budweiser & bud light earn 3 spots http://marketingland.com/youtubes-top-10-super-bowl-ads-since-2008-anheuser-buschs-budweiser-bud-light-earn-3-spots-203762
amy gesenhues http://marketingland.com/author/amy-gesenhues
http://marketingland.com/martech-landscape-rtim-203607
martech landscape: what is rtim? http://marketingland.com/martech-landscape-rtim-203607
barry levine http://marketingland.com/author/barry-levine
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how seo + ux can thrive together http://downloads.digitalmarketingdepot.com/nob_1701_seoanduxth_landingpage.html?utm_source=tdm&utm_medium=textlink&utm_campaign=mlsidebar
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integrated marketing analytics: creating a single source of data truth http://event.on24.com/wcc/r/1343084/982b75da82bc9926707e674692524782?partnerref=mlsidebar
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sections martech cmo social sem seo mobile analytics display email retail video home submit follow us follow subscribe subscribe --> cmo social sem seo mobile analytics display retail martech more submit follow subscribe subscribe marketing land 12.6 pct. gain holiday e-commerce sales crushed expectations, nrf says get ready! the 2017 marketing land #hashtagbowl is coming soon! subscribe to marketing day subscribe martech cmo social sem seo mobile analytics display email retail video home snapchat will target ads based on what people buy off snapchat cortana comes to android’s lock-screen in a battle for visibility and usage [podcast] marketing land live #41: the path to cmo with npr’s meg goldthwaite pinterest now offers ad groups to paid campaigns martech landscape: what is rtim? latest marketing day: kia’s super bowl teaser ads, linkedin’s new look & ux principles here's our recap of what happened in online marketing today, as reported on marketing land and other places across the... amy gesenhues | jan 19, 2017 at 4:05 pm et automate omnichannel marketing strategies to improve the customer journey as consumers interact more and more across all channels, and sometimes even multiple channels at the same time, it’s more important than ever... digital marketing depot | jan 19, 2017 at 2:56 pm et kia recruits melissa mccarthy for super bowl li campaign to launch the new niro crossover suv the car maker has released two teaser ads with mccarthy as the narrator.... amy gesenhues | jan 19, 2017 at 2:10 pm et linkedin refreshes desktop interface, emphasizing content and conversation for the first time since linkedin's inception, a new design has hit the linkedin desktop browsing experience.... tamar weinberg | jan 19, 2017 at 1:58 pm et 6 ux principles marketers can’t afford to overlook contributor tamar weinberg outlines six key ux principles that marketers shouldn't ignore and explains how they can improve your conversion... tamar weinberg | jan 19, 2017 at 1:47 pm et snapchat will target ads based on what people buy off snapchat advertisers can use oracle’s syndicated list of 100 shopper segments to target any of snapchat’s ads bought directly or through an api... tim peterson | jan 19, 2017 at 12:39 pm et impact radius’ new tool lets brands find more possible partners for affiliate links the company says that its media partner discovery is the first to search affiliate partners outside specific... barry levine | jan 19, 2017 at 12:00 pm et steelhouse unveils a novel concept: telling advertisers for free if their ads can be seen the company says this is the first free viewability report by an ad... barry levine | jan 19, 2017 at 11:47 am et [podcast] marketing land live #41: the path to cmo with npr’s meg goldthwaite in this week's show, we continue our series "the path to cmo," chatting with the new cmo of npr about her marketing career and how she got to... matt mcgee | jan 19, 2017 at 11:16 am et how ibm’s watson scores the tone of trump’s tweets ibm's watson measured @realdonaldtrump's tone as being primarily joyful, emotional, compassionate, thoughtful and not exerting certainty or... tim peterson | jan 19, 2017 at 11:00 am et cortana comes to android’s lock-screen in a battle for visibility and usage presence on the lock-screen is a potentially differentiating feature that could help cortana gain adoption on android devices.... greg sterling | jan 19, 2017 at 10:03 am et why influencer marketing trumps influencer advertising contributor devon wijesinghe says that while influencer marketing may be more work than influencer advertising, it's still the best way to get... devon wijesinghe | jan 19, 2017 at 9:57 am et pinterest now offers ad groups to paid campaigns pinterest's ad offering is starting to get serious. its ad group functionality allows managers to target and budget against specific performance... tamar weinberg | jan 19, 2017 at 7:41 am et marketing day: super bowl ads, adobe marketing cloud updates & more here's our recap of what happened in online marketing today, as reported on marketing land and other places across the... amy gesenhues | jan 18, 2017 at 4:00 pm et how to build links without creating content: 5 examples link building and content marketing often complement each other, but columnist andrew dennis notes that there are plenty of ways to build links,... andrew dennis | jan 18, 2017 at 3:30 pm et three concepts to help you hit this year’s targets columnist jose cebrian explains how taking risks, connecting your marketing and developing an analytics mindset can give you a leg up in... jose cebrian | jan 18, 2017 at 3:15 pm et methbot: the beginning of the end for digital ad fraud the recent methbot scam should act as a wake-up call for advertisers, and columnist alex bornyakov provides steps you can take to protect... alex bornyakov | jan 18, 2017 at 3:00 pm et mind the store: using adwords to drive offline sales store visits from online ads can be reported in adwords. columnist and googler matt lawson explains what you should be doing with this info --... matt lawson | jan 18, 2017 at 2:47 pm et youtube’s top 10 super bowl ads since 2008: anheuser-busch’s budweiser & bud light earn 3 spots with budweiser at no. 1 and no. 4 and bud light at no. 8, the beverage company was the only advertiser to have multiple appearances in the top... amy gesenhues | jan 18, 2017 at 1:40 pm et martech landscape: what is rtim? real-time interaction management describes the central goal of digital... barry levine | jan 18, 2017 at 11:49 am et 12345 » watch #sb51 teaser ads attend our conferences march 21-23, 2017: smx west june 2017: smx advanced october 24-26, 2017: smx east × attend smx - click here learn more about our smx events gain new strategies and insights at the intersection of marketing, technology, and management. our next conference will be held: may 9-11, 2017: martech san francisco october 2-4, 2017: martech boston × attend martech - click here learn more 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