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Titlemorganlinton.com | living in a world of 1's and 0's |

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Description namescon is now just a day away and domain investors from around the world are already descending on las vegas. my flight leaves tomorrow afternoon so i'll be

Length: 158, Words: 28
Keywords domainers,gambling,namescon,namescon 2017,.io,apiary,branding,startups,business,innovation,nrf,nrf 2017,retail,richard branson,retail trends,technology,buying domain names,buying domains,domain escrow,escrow,selling domain names,selling domains,blog comments,blogging,domain blogs,brand names,domain names,naming,domain extensions,namepulse,new domain extensions,new gtlds,ntld stats,flippa,flippa domain names,flippa domains,domain conferences,domaining,domaining businesses
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morganlinton.com | living in a world of 1’s and 0’s
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countdown to namescon part 3: let’s play a game – name that domain gambler
another .io startup exits as apiary.io sells to oracle
richard branson to retailers – “think like an entrepreneur”
3 key retail trends emerging from nrf 2017
escrow.com beefs up security with new verification process
beware of fake comments on domain blogs
how stripe became stripe, a look inside the startup naming process
how to track the performance of new domain name extensions
morgan’s flippa five: brandable domain names for startups – toyworld.com, quik.com and more
countdown to namescon part 2: will new gtlds be the hot topic this year?
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H4
H5
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strong
here’s how it works.
shane cultra
elliot silver
alan dunn
frank schilling
ammar kubba
andrew allemann
braden pollock
michael berkens
me (with a beard)
comment below and list who above gambles, and if they do, what their game of choice is. 
ready, set, go!
not
1. ai (artificial intelligence)
must
2.virtual reality
3. iot
toyworld.com
healthyfood.com
quik.com
hacked.com
salesexpert.com
b
i
em here’s how it works.
shane cultra
elliot silver
alan dunn
frank schilling
ammar kubba
andrew allemann
braden pollock
michael berkens
me (with a beard)
comment below and list who above gambles, and if they do, what their game of choice is. 
ready, set, go!
not
1. ai (artificial intelligence)
must
2.virtual reality
3. iot
toyworld.com
healthyfood.com
quik.com
hacked.com
salesexpert.com
Bolds strong 22
b 0
i 0
em 22
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morganlinton.com | living in a world of 1’s and 0’s http://morganlinton.com
countdown to namescon part 3: let’s play a game – name that domain gambler http://morganlinton.com/countdown-to-namescon-part-3-lets-play-a-game-name-that-domain-gambler/
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namescon http://www.namescon.com/
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4 comments http://morganlinton.com/countdown-to-namescon-part-3-lets-play-a-game-name-that-domain-gambler/#comments
another .io startup exits as apiary.io sells to oracle http://morganlinton.com/another-io-startup-exits-as-apiary-io-sells-to-oracle/
keen.io http://www.keen.io/
raised over $11m https://techcrunch.com/2014/07/01/keen-io-series-a-sequoia/
aha.io http://www.aha.io/
plan.io http://www.plan.io/
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apiary.io http://www.apiary.io/
oracle https://www.oracle.com/corporate/acquisitions/apiary/index.html
flybridge capital http://www.flybridge.com
i talked about http://morganlinton.com/eshares-com-vs-esharesinc-com-a-real-life-example-of-why-not-having-your-exact-match-domain-name-could-hurt-you/
apiary.com http://www.apiary.com/
3 comments http://morganlinton.com/another-io-startup-exits-as-apiary-io-sells-to-oracle/#comments
richard branson to retailers – “think like an entrepreneur” http://morganlinton.com/richard-branson-to-retailers-think-like-an-entrepreneur/
nrf big show http://nrfbigshow.nrf.com/
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three key retail trends http://morganlinton.com/3-key-retail-trends-emerging-from-nrf-2017/
1 comment http://morganlinton.com/richard-branson-to-retailers-think-like-an-entrepreneur/#comments
3 key retail trends emerging from nrf 2017 http://morganlinton.com/3-key-retail-trends-emerging-from-nrf-2017/
- http://morganlinton.com/wp-content/uploads/2017/01/nrf-2017-morgan-linton.jpg
launched their first chatbot http://www.retaildive.com/news/nordstrom-launches-its-first-chatbot-for-holiday-push/432113/
- http://morganlinton.com/wp-content/uploads/2017/01/intel-vr-shopping.jpg
new article from the huffington post http://www.huffingtonpost.com/entry/pwc-five-global-shifts-reshaping-the-world_us_587a5c6ee4b077a19d180e1e?timestamp=1484416176509
- https://twitter.com/valaafshar/status/821061548877746176
0 comments http://morganlinton.com/3-key-retail-trends-emerging-from-nrf-2017/#commentform
escrow.com beefs up security with new verification process http://morganlinton.com/escrow-com-beefs-up-security-with-new-verification-process/
escrow.com http://www.escrow.com/
acquired by freelancer https://techcrunch.com/2015/04/26/freelancer-acquires-escrow/
- http://www.escrow.com/
dnw http://www.dnw.com/
domain name wire http://domainnamewire.com/2017/01/12/want-use-escrow-com-prepare-verified/
2 comments http://morganlinton.com/escrow-com-beefs-up-security-with-new-verification-process/#comments
beware of fake comments on domain blogs http://morganlinton.com/beware-of-fake-comments-on-domain-blogs/
6 comments http://morganlinton.com/beware-of-fake-comments-on-domain-blogs/#comments
how stripe became stripe, a look inside the startup naming process http://morganlinton.com/how-stripe-became-stripe-a-look-inside-the-startup-naming-process/
bold metrics http://austininno.streetwise.co/2016/12/13/fashion-metric-rebrands-as-bold-metric-launches-vr-and-sports-products/
- http://www.brandbucket.com
brandbucket http://www.brandbucket.com/
mattermark http://www.mattermark.com/
zomato http://www.zomato.com/
envato http://www.envato.com/
- http://www.stripe.com/
brandbucket blog https://www.brandbucket.com/blog/stripe-the-evolution-of-a-cool-brand-name
blog post on brandbucket her https://www.brandbucket.com/blog/stripe-the-evolution-of-a-cool-brand-name
6 comments http://morganlinton.com/how-stripe-became-stripe-a-look-inside-the-startup-naming-process/#comments
how to track the performance of new domain name extensions http://morganlinton.com/how-to-track-the-performance-of-new-domain-name-extensions/
ntldstats http://www.ntldstats.com.
- http://morganlinton.com/wp-content/uploads/2017/01/ntld-stats.png
or just click here https://ntldstats.com/tld
beta of their api https://ntldstats.com/api
namepulse http://www.namepulse.com/
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3 comments http://morganlinton.com/how-to-track-the-performance-of-new-domain-name-extensions/#comments
morgan’s flippa five: brandable domain names for startups – toyworld.com, quik.com and more http://morganlinton.com/morgans-flippa-five-brandable-domain-names-for-startups-toyworld-com-quik-com-and-more/
- http://morganlinton.com/wp-content/uploads/2016/10/brandable-domains.jpg
toyworld.com https://flippa.com/7545222-toyworld-com
healthyfood.com https://flippa.com/7790372-healthyfood-com
quik.com https://flippa.com/7667872-quik-com
hacked.com https://flippa.com/7651719-hacked-com
salesexpert.com https://flippa.com/6566052-salesexpert-com
1 comment http://morganlinton.com/morgans-flippa-five-brandable-domain-names-for-startups-toyworld-com-quik-com-and-more/#comments
countdown to namescon part 2: will new gtlds be the hot topic this year? http://morganlinton.com/countdown-to-namescon-part-2-will-new-gtlds-be-the-hot-topic-this-year/
namescon http://www.namescon.com/
in this post http://morganlinton.com/countdown-to-namescon-part-1-understanding-the-chinese-domain-market/
domain name wire http://domainnamewire.com/2017/01/05/threat-importance-domain-names/
2 comments http://morganlinton.com/countdown-to-namescon-part-2-will-new-gtlds-be-the-hot-topic-this-year/#comments
previous posts http://morganlinton.com/page/2/
read more http://morganlinton.com/about-morgan-linton/
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about writers press speaking contact start here morganlinton.com | living in a world of 1’s and 0’s countdown to namescon part 3: let’s play a game – name that domain gambler by morgan on january 20, 2017 namescon is now just a day away and domain investors from around the world are already descending on las vegas. my flight leaves tomorrow afternoon so i’ll be getting in with the rest of the saturday night crew. this of course likely means that some gambling will take place before the conference starts and i thought i would setup a little game, with a prize for the winner…because let’s face it, it’s not fun without a prize. here’s how it works. there are some domain name investors who gamble, some like craps, others poker, and there’s plenty who stay away from the tables and find their adventures in other parts of vegas. so i thought now would be as good a time as any to see if you knew which of your favorite domainers were gamblers…and what their favorite game is. be warned, not all of the people i have listed below gamble. if you can nail which of your favorite domainers gambles, and their favorite game (in the comment section below) you’ll get a special gift from me in vegas (think chips to gamble with yourself). here we go… shane cultra elliot silver alan dunn frank schilling ammar kubba andrew allemann braden pollock michael berkens me (with a beard) comment below and list who above gambles, and if they do, what their game of choice is. ready, set, go! { 4 comments } another .io startup exits as apiary.io sells to oracle by morgan on january 19, 2017 when it comes to domain names, .io has been a favorite among startups. from companies like keen.io that have raised over $11m to others like aha.io, plan.io, and many more that have turned to .io when they weren’t able to get their exact match .com. today software giant oracle announced that it would be acquiring apiary.io: on january 19, 2017, oracle announced that it signed an agreement to acquire apiary, which creates the most comprehensive api integration cloud by adding the leading api design and governance solution. the proposed transaction is subject to customary closing conditions. until the transaction closes, each company will continue to operate independently. (source – oracle) prior to the acquisition, apiary.io had raised $8.55m from some pretty impressive vcs like flybridge capital ($560m fund). it’s pretty clear that building their brand on a .io didn’t impact their ability to raise funding, scale, and then sell to one of the largest companies in the world. as i’ve said many times before, .com is my go-to and i think it is for most startups, we’re building our brand – bold metrics, on a .com. that being said, i think it’s become pretty clear that not having the .com sure doesn’t prevent success and .io has been a shining example of how many possibilities are out there for startups that can’t get (or afford) their .com. while you do run the risk of someone else branding on the exact-match .com, which i talked about a couple of weeks ago, in the case of apiary, there’s no confusion. there’s no way you’d land on apiary.com and get it confused with the .io so it likely wasn’t keeping them up at night. congrats to the whole apiary.io team, i can imagine there’s a lot of celebrating going on at their hq today! { 3 comments } richard branson to retailers – “think like an entrepreneur” by morgan on january 17, 2017 today is the last day of the nrf big show in new york city, the largest show in retail that kicks off the year here in the big apple. while yesterday was jam-packed with people, talks, and demos of the latest and greatest technology impacting the retail world, one event stole the show – the fireside chat with richard branson. branson talked a lot about innovation and how he himself had to make some tough decisions along the way while evolving his own retail businesses. “when we saw the handwriting on the wall for virgin megastores we decided, well, we don’t have to keep being a retailer. we looked at what products were selling well in our stores. it was the early days of mobile phones, so we decided to start a mobile phone company.”  while a lot of topics were covered during the talk, i think it’s fair to say there was one sentence that has resonated through the show ever since it left branson’s lips, in fact it’s even on the front page of the daily for today: in his talk branson stressed the importance of retailers thinking like entrepreneurs, embracing all of the technology and change taking place that they’ve traditionally been slower to adopt. “i know it’s easy to glibly say this, but i think people who own retail stores should not think of themselves as always being retailer. they need to be entrepreneurial, and they need to spin off businesses on the back of their retail can make them money to help the retail stores survive.” yesterday i covered three key retail trends emerging from nrf and it’s things technologies like ai, vr, and iot that the most cutting edge retailers are embracing and using to grow their business and improve the customer experience. while five years ago it might have been okay for a retailer to slowly dip their toe in the water of innovation, like branson said, now is the time to think like an entrepreneur and dive right in. { 1 comment } 3 key retail trends emerging from nrf 2017 by morgan on january 16, 2017 i am in new york city this week for nrf, which is known as “the big show” since it really is the biggest show in the retail world. one of the best things about nrf is that it kicks-off the new year so it’s a great place to get a pulse on the upcoming retail trends. with so many talks, events, retailers, brands, and technology companies all in one place one thing is clear, innovation is in the air. we’re still only halfway through day one but here are three trends that are already emerging as hot topics in retail in 2017: 1. ai (artificial intelligence) last night google did a presentation about the key trends that they are seeing this year and when it came to new technologies that they see new retailers must integrate, ai was one of the top three. closely tied to this is how data can change the game when ai and ml technologies can tap into rich data sources. there’s a great quote from the ceo of intel from the conference about how data really is disrupting the world in so many ways: “data is disrupting and transforming the world, just like oil did many years ago.” (brian krzanich) just about every presentation at the show that talks about new technology touches on how ai is changing the game. back in december nordstrom announced they launched their first chatbot and infusing ai into the shopping experience is definitely a hot topic this year at nrf. the clear takeaway here is that whether a customer is shopping on a mobile device or in-store, ai is being used more and more by top retailers to provide a more personalized experience. some retailers are still playing catch-up and there’s a clear message this year that those who don’t catch-up will be left behind. 2.virtual reality this morning brian krzanich, the ceo of intel kicked things off by talking about the future of vr technology and the impact it will have on retail. the possibilities really are endless but the idea of offering immersive shopping experiences in vr have gone from a pipedream to a reality and companies like intel are helping to lead the charge with some of the world’s most innovative retailers. in his keynote this morning brian said: “how can we create customer experiences that give retailers more control?” with vr retailers will have more control over how their customers experience the shopping experience in ways they never could before in a physical store. this really does mean re-thinking the shopping experience from the ground up as consumers move from physical shoppers to virtual buyers. 3. iot there’s a good chance that iot has already a part of your life as a consumer. whether you use an alexa to turn on and off your lights, or a nest to control your a/c it’s no secret that iot has become a normal part of our everyday life. for retailers, the opportunity to leverage iot spans a wide spectrum from advanced in-store experiences to completely new ways of shopping from your home. a lot of people have been tweeting about and referencing a new article from the huffington post that puts iot as one of the top three trends in business tech. of course you can see ai in the #1 spot which is why i also listed it as the top trend coming out of nrf because it clearly is the hottest topic this year. well there’s still a lot of nrf to go so stay-tuned for more updates from the big apple! { 0 comments } escrow.com beefs up security with new verification process by morgan on january 13, 2017 i have been using escrow.com for a long time, when it comes to safely and securely buying or selling domains, they’ve been the gold standard for a long time. some time ago the company was acquired by freelancer and since then a series of updates and upgrades have been rolled out. one of the first updates was a nice clean refresh of the escrow.com ux to what you now see today: unless i’m buying or selling a domain for $500 or less i always use escrow.com to make sure my transactions are completely secure. of course, it’s hard to be 100% secure but escrow.com has always been the leader of the pack when it comes to security…now they just got even more secure. hats off to dnw for tipping me off to this change today in a post announcing escrow.com’s new verification process: in order to send or receive payments to a personal account, users will have to provide a copy of a government-issued id (such as a drivers license) and proof of personal address (such as a utility bill). businesses will need to provide a copy of a representative’s government issued id, proof of address of that representative, and company registration documents. (source – domain name wire) i’ve done transactions as high as $850,000 with escrow.com, and yes, that’s a pretty big number (for me at least!) so i can tell you that takes a whole lot of trust. while i’ve always felt pretty darn safe using escrow.com, this definitely makes transactions through the leading escrow platform even more secure, which is always a good thing. it’s always great to see a service you have known and trusted for years get even better, and especially when better means even more safe and secure. congrats to the whole escrow.com team, it’s been great to see the commitment to innovation and security, not a bad way to start out 2017! { 2 comments } beware of fake comments on domain blogs by morgan on january 12, 2017 don’t believe every comment you read on domain blogs. while many do come from real people who are commenting as themselves, lately there has been an increase in “fake” comments where a scammer impersonates someone else. the latest victim is long-time domain industry veteran and namepros admin eric lyon, here’s what he shared recently about the fake comments: i enjoy commenting on blogs and i do it frequently but someone is also posting controversial/critical blog comments as “me” that i would never post. they’re putting my name and namepros.com as the poster of these problematic comments. for those who know eric you know he’s a super positive guy and a great contributor to the domain industry. if you see a negative or strange sounding comment from him on a blog…it’s probably not really him. this is the complexity with blog comments today. anyone can comment as anyone, all you need to do is put in a name, email address, and throw in a website and you are, well, anyone. it’s up to us as bloggers to do our best to spot these fake comments and filter them out. just like all the fake news we’re plagued with today, sometimes it can be hard to spot a fake though so it’s pretty challenging to make sure that every comment comes from someone who really is who they say they are. still i’m going to be increasingly vigilant on my blog and encourage other bloggers to do the same. now this doesn’t mean removing negative comments, i welcome these and people should always feel free to express themselves whether they have something good or bad to say about something i’ve written. so as i’ve said for years, comment and let your voice be heard…just be yourself! { 6 comments } how stripe became stripe, a look inside the startup naming process by morgan on january 10, 2017 one of the questions i’m always looking to answer is how a particular company came up with the brand name they decided to build their company around. as many of you know i have gone through this process twice with our startup, beginning our life as fashion metric and recently rebranding to bold metrics. popular brandable domain name marketplace brandbucket has helped many of the startups we all know and love find a solid domain name without the hassle of hiring a dedicated broker or trying to negotiate directly with a domain owner. companies like mattermark, zomato, and envato got their domains on brandbucket and the list goes on. last year there was a great blog post on brandbucket that i think is worth reading if you’re a startup founder trying to pick the right name for your company. it’s a look inside the decision process that stripe went through and like most things, it all started with a bit of a bumpy ride: this is a tale of failure and redemption that began back in 2010. at that time stripe was just a fledgling startup called, “/dev/payments.”  the new venture’s goal was to build a payments api that catered to developers. their odd company name, complete with slashes, was designed to speak to developers who were finding it difficult to add payment options to mobile apps. however, several things went wrong. for one, their home state of delaware wouldn’t allow them to incorporate using a company name that started with the slash symbol.  so they changed the symbols to words and filed under the amended brand, “slashdevslashfinance.”  this allowed them to not only to meet the state filings requirements but also to expand the scope of their business as well. (source – brandbucket blog) it’s always interesting to see how brand names change over time. when we first started fashion metric we could have never known how our business was going to grow and evolve over the years. the process of realizing it’s time for a name change, and then going through that change is no easy task and definitely takes more than just sitting in a room, coming up with a name, and making a press release. to hear the full story of how stripe landed on their name you can read the rest of the blog post on brandbucket here. { 6 comments } how to track the performance of new domain name extensions by morgan on january 8, 2017 it’s safe to say there are more new domain name extensions out there than any of us can remember. there are some clear leaders when it comes to registrations like .xyz and .club, .top and .win, but did you know that .loan is in the top ten along with new extensions like .bid? probably not, unless of course, you’re a domain geek like me in which case you can skip this article because what i’m going to tell you is something you already know. i’m talking about how to stay on top of the statistics behind the new domain name extensions (or new gtlds as they say in the domaining world) without writing custom software or trying to sort through data yourself. lucky for all of us this is pretty darn easy to do and you can get all of this data for free thanks to my personal go-to for stats – ntldstats: when you first go to the site you can simply click the “new gtlds” link at the top (or just click here) and you’ll instantly see a list of the top new domain name extensions along with who their backend provider is and other handy information that you might want to know. if you want to integrate some of this data on your own site, ntldstats recently came out with a beta of their api so if you have some dev chops you can build something completely customized. there’s also a new service out there, or at least new to me, that popular domain name investor and new domain extension owner frank schilling was tweeting about over the weekend called namepulse. while namepulse isn’t a free option (plans start at $500/month) it does look like a pretty badass service for registrars and registry operators to use to really do a deep dive into new gtld stats. while $500 might sound like a lot of money to you, if you’re a registrar or registry making millions of dollars a year this really is a drop in the bucket for access to all this data. if anyone from namepulse is reading this, i would of course be happy to have a “media/bloggers” version that i might be able to use to share some of the awesome data you guys are putting together, but i know this might be a bit of a pipedream given the complexity of running a service like this. so if you want to do a deep dive into how the new domain name extensions are performing you have two options, one that’s free and offers plenty of great data, and another that’s not free but looks like it goes a bit deeper. either way, there’s not excuse to not stay well-informed about how the new domain extensions are doing. let me know if there are other services out there you would recommend? i can’t say i’ve done a lot of searching since ntldstats has been my go-to for a while now and i just heard about namepulse this weekend. is there anything else out there that my readers should know about? { 3 comments } morgan’s flippa five: brandable domain names for startups – toyworld.com, quik.com and more by morgan on january 6, 2017 toyworld.com – as i’m sure you know by now i’m a huge fan of two-word .coms, and as a 21 year-old two-word .com i like it even more. perfect for a startup in the toy space, easy to remember, easy to spell, great brand. healthyfood.com – another solid two-word .com, great for a startup in the healthy/vegetarian/vegan space. also 19 years-old so another nice aged two-word domain name. quik.com – so i’m on the fence about this one. i like brandable four character .coms but this one doesn’t pass the radio test since anyone that hears your company is called quik is likely going to end-up at quick.com, not quik.com. that being said, this name will sell for a fraction of the price of quick.com so it could be a good deal, just don’t ignore the potential downside. hacked.com – i have covered this domain in the past and it looks like it’s back up for auction. solid name for a startup in the network security space. salesexpert.com – nice domain for someone to start a sales blog on, that being said, if you’re not really a “sales expert” owning this domain won’t make you one. { 1 comment } countdown to namescon part 2: will new gtlds be the hot topic this year? by morgan on january 5, 2017 last year the hot topic at namescon was probably split between the chinese domain market and new gtlds. this year there’s only one talk at the conference about chinese domain names so it looks like this might not be quite as hot a topic as it once was. i think this probably has to do with the fact that chinese premiums have dropped in price quite considerably since their peak in 2015. that being said i still think that the chinese domain market should be a hot topic and i highlighted the one talk that you absolutely can’t miss in this post. taking a look at the agenda this year it looks like new gtlds seem to be one of the hottest topics, but another topic is starting to get some buzz in the industry and that is the actual future of domain names. while the industry seems to spend a lot of time lately throwing new gtlds under the bus, their demise could spell trouble for the industry as a whole if that were to happen. domain name wire, one of the most long-standing domain blogs out there brought this topic front and center today: “our industry seems to spend a lot of energy battling between the relative value of old top level domain names versus new ones. it doesn’t spend enough time paying attention to the threats that the domain industry faces as a whole.” (source – domain name wire) in the article andrew goes on to talk about voice controlled devices like the echo being a threat to domain names. i’m not sure this is going to be a huge threat, but i do think it’s one of the many potential threats to domain names. so while we might put our focus on new gtlds as an industry (probably because so many people in the industry make big bucks running registries) let’s make sure not to turn a blind eye to real threats to our industry as a whole. it’s safe to say new gtlds will be the hot topic at namescon this year, but should it be? { 2 comments } previous posts search the blog: morgan linton is the co-founder of fashion metric, a venture-backed saas startup based in austin. in 2007 morgan started blogging and he doesn't plan on stopping until he's well into his hundreds. (read more) get social with morganview domainnameinvesting’s profile on facebookview morganlinton’s profile on twitterview morgancmu’s profile on instagramview morganlinton’s profile on linkedin


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