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Titlemike's points – perspective, insight & news on strategy & tactics of pr, digital marketing & communications in an ever-changing world.

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mike's points
what’s the most over-used word at your office?
five other great points …
three ways to educate
what’s the solution for influencer marketing troubles?
five truisms of client-agency relationships
everyday’s a crisis
or, how about just use your common sense
how to sell: content marketing
just starting … part ii
six simple ways to get more twitter followers
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mike's points http://mikespoints.com
what’s the most over-used word at your office? http://mikespoints.com/2016/10/14/whats-the-most-over-used-word-at-your-office/
mike driehorst http://mikespoints.com/author/admin/
the big picture http://mikespoints.com/category/the-big-picture/
- http://mikespoints.com/2016/10/14/whats-the-most-over-used-word-at-your-office/

http://mikespoints.com/2016/10/14/whats-the-most-over-used-word-at-your-office/
five other great points … http://mikespoints.com/2016/10/03/five-other-great-points/
mike driehorst http://mikespoints.com/author/mike-driehorstgmail-com/
other great points http://mikespoints.com/category/other-great-points/
- http://mikespoints.com/2016/10/03/five-other-great-points/

http://mikespoints.com/2016/10/03/five-other-great-points/
three ways to educate http://mikespoints.com/2016/09/27/three-ways-to-educate/
mike driehorst http://mikespoints.com/author/mike-driehorstgmail-com/
the big picture http://mikespoints.com/category/the-big-picture/
- http://mikespoints.com/2016/09/27/three-ways-to-educate/

http://mikespoints.com/2016/09/27/three-ways-to-educate/
what’s the solution for influencer marketing troubles? http://mikespoints.com/2016/09/12/whats-the-solution-for-influencer-marketing-troubles/
mike driehorst http://mikespoints.com/author/admin/
social media marketing http://mikespoints.com/category/social-media-marketing/
- http://mikespoints.com/2016/09/12/whats-the-solution-for-influencer-marketing-troubles/

http://mikespoints.com/2016/09/12/whats-the-solution-for-influencer-marketing-troubles/
five truisms of client-agency relationships http://mikespoints.com/2016/09/09/five-truisms-of-client-agency-relationships/
mike driehorst http://mikespoints.com/author/admin/
relationships http://mikespoints.com/category/relationships/
1 comment http://mikespoints.com/2016/09/09/five-truisms-of-client-agency-relationships/#comments
- http://mikespoints.com/2016/09/09/five-truisms-of-client-agency-relationships/

http://mikespoints.com/2016/09/09/five-truisms-of-client-agency-relationships/
everyday’s a crisis http://mikespoints.com/2016/09/07/everydays-a-crisis/
mike driehorst http://mikespoints.com/author/admin/
public relations http://mikespoints.com/category/public-relations/
- http://mikespoints.com/2016/09/07/everydays-a-crisis/

http://mikespoints.com/2016/09/07/everydays-a-crisis/
or, how about just use your common sense http://mikespoints.com/2016/08/31/or-how-about-just-use-your-common-sense/
mike driehorst http://mikespoints.com/author/admin/
public relations http://mikespoints.com/category/public-relations/
1 comment http://mikespoints.com/2016/08/31/or-how-about-just-use-your-common-sense/#comments
- http://mikespoints.com/2016/08/31/or-how-about-just-use-your-common-sense/

http://mikespoints.com/2016/08/31/or-how-about-just-use-your-common-sense/
how to sell: content marketing http://mikespoints.com/2016/08/30/how-to-sell-content-marketing/
mike driehorst http://mikespoints.com/author/admin/
marketing communications http://mikespoints.com/category/marketing-communications/
- http://mikespoints.com/2016/08/30/how-to-sell-content-marketing/

http://mikespoints.com/2016/08/30/how-to-sell-content-marketing/
just starting … part ii http://mikespoints.com/2016/08/23/just-starting-part-ii/
mike driehorst http://mikespoints.com/author/admin/
mikespoints maintenance http://mikespoints.com/category/mikespoints-maintenance/
- http://mikespoints.com/2016/08/23/just-starting-part-ii/

http://mikespoints.com/2016/08/23/just-starting-part-ii/
six simple ways to get more twitter followers http://mikespoints.com/2011/10/14/six-simple-ways-to-get-more-twitter-followers/
mike driehorst http://mikespoints.com/author/admin/
social media marketing http://mikespoints.com/category/social-media-marketing/
http://mikespoints.com/2011/10/14/six-simple-ways-to-get-more-twitter-followers/

http://mikespoints.com/2011/10/14/six-simple-ways-to-get-more-twitter-followers/
older entries » http://mikespoints.com/page/2/
what’s the most over-used word at your office? http://mikespoints.com/2016/10/14/whats-the-most-over-used-word-at-your-office/
five other great points … http://mikespoints.com/2016/10/03/five-other-great-points/
three ways to educate http://mikespoints.com/2016/09/27/three-ways-to-educate/
what’s the solution for influencer marketing troubles? http://mikespoints.com/2016/09/12/whats-the-solution-for-influencer-marketing-troubles/
five truisms of client-agency relationships http://mikespoints.com/2016/09/09/five-truisms-of-client-agency-relationships/
five truisms of client-agency relationships http://mikespoints.com/2016/09/09/five-truisms-of-client-agency-relationships/#comment-16
tim o'brien http://www.obriencommunications.com
or, how about just use your common sense http://mikespoints.com/2016/08/31/or-how-about-just-use-your-common-sense/#comment-6
october 2016 http://mikespoints.com/2016/10/
september 2016 http://mikespoints.com/2016/09/
august 2016 http://mikespoints.com/2016/08/
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january 2007 http://mikespoints.com/2007/01/
december 2006 http://mikespoints.com/2006/12/
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september 2006 http://mikespoints.com/2006/09/
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march 2006 http://mikespoints.com/2006/03/
february 2006 http://mikespoints.com/2006/02/
january 2006 http://mikespoints.com/2006/01/
december 2005 http://mikespoints.com/2005/12/
november 2005 http://mikespoints.com/2005/11/
october 2005 http://mikespoints.com/2005/10/
september 2005 http://mikespoints.com/2005/09/
august 2005 http://mikespoints.com/2005/08/
july 2005 http://mikespoints.com/2005/07/
june 2005 http://mikespoints.com/2005/06/
how'd you get there http://mikespoints.com/category/howd-you-get-there/
marketing communications http://mikespoints.com/category/marketing-communications/
mikespoints maintenance http://mikespoints.com/category/mikespoints-maintenance/
other great points http://mikespoints.com/category/other-great-points/
public relations http://mikespoints.com/category/public-relations/
relationships http://mikespoints.com/category/relationships/
social media marketing http://mikespoints.com/category/social-media-marketing/
the big picture http://mikespoints.com/category/the-big-picture/
uncategorized http://mikespoints.com/category/uncategorized/
log in http://mikespoints.com/wp-login.php
entries rss http://mikespoints.com/feed/
comments rss http://mikespoints.com/comments/feed/
wordpress.org https://wordpress.org/
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mike's points – perspective, insight & news on strategy & tactics of pr, digital marketing & communications in an ever-changing world. mike's points perspective, insight & news on strategy & tactics of pr, digital marketing & communications in an ever-changing world. what’s the most over-used word at your office? october 14th, 2016 mike driehorst the big picture comments closed i’d lay down a good wager that it’s strategy. too often people talk about strategy without knowing what the goals and objectives are. think of your strategy like a roadmap. a strategy is simply the route you’re going to take to get to a certain destination. it lays out what vehicles or how you’re going… read more five other great points … october 3rd, 2016 mike driehorst other great points comments closed the theme for this week’s “other great points” seems to be, being human. plus, with my economics major always in tow, i’m always a sucker for good data to help determine one’s approach. if you have other great points you’ve come across, please leave a comment or tweet me. how to avoid pestering customers online,… read more three ways to educate september 27th, 2016 mike driehorst the big picture comments closed to communicate is one of the hardest things to do, yet among the most important. as a thinking professional communicator, you need to educate about, inform, persuade, demonstrate about your process, your rationale, your proposal, your philosophy, your approach and, essentially, why you do what you do. to your client, your supervisor, your team, your… read more what’s the solution for influencer marketing troubles? september 12th, 2016 mike driehorst social media marketing comments closed a proper perspective. the problem with influencer marketing is that it’s run by advertisers/marketers, not by public relations pros. (and, no, i’m not starting a turf war.) yes, public relations is part of marketing communications which is part of marketing. but, the tact, the soft sell, the relationships and audience-view approaches are different. today’s influencer… read more five truisms of client-agency relationships september 9th, 2016 mike driehorst relationships 1 comment the client-agency relationship is a bit unique when it comes to general business relationships. one is often trying to be more personal, more akin to the other, demonstrating its personal commitment. the other needs the strengths the other possesses, but still needs to be in charge. ultimately, both are trying to accomplish the same end… read more everyday’s a crisis september 7th, 2016 mike driehorst public relations comments closed or, it can be. crisis communications used to have a special aura about it. those who preached, practiced and had a plan in place for it were seen as more on the 400-level of public relations. a big drawn out plan to prepare a company for a shooting, an accident, an explosion, massive layoffs or… read more or, how about just use your common sense august 31st, 2016 mike driehorst public relations 1 comment i’ve gone back and forth on how to approach this ragan story by o’brien communications’ tim o’brien. essentially, it’s a list of tips for pr pros and journalists for responding to haro opportunities and submitting inquiries. at first, i was, “what the heck is going on?! is the pr industry still so self-focused, slimy that we… read more how to sell: content marketing august 30th, 2016 mike driehorst marketing communications comments closed content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. ~content marketing institute in one sense, if you accept the above definition of content marketing, it’s something companies should always be doing: distributing… read more just starting … part ii august 23rd, 2016 mike driehorst mikespoints maintenance comments closed after not blogging for nearly as long as i was blogging, i feel like i’m starting over. again, with help from greg brooks, my site is updated and i’ve finished moving my old posts to the new site. while i still have some updating to do (too many uncategorized posts), working on the design, plugins and other… read more six simple ways to get more twitter followers october 14th, 2011 mike driehorst social media marketing comments closed if you have a twitter account, you no doubt have received a spammed dm or seen public spammy tweets promising quick and easy ways to get 10,000s of new followers overnight. amazing but true! well, the spammy part is true, at least. i’m here to tell you the real secret magic formula for growing your… read more older entries » looking for more? search for: recent posts what’s the most over-used word at your office? october 14, 2016 five other great points … october 3, 2016 three ways to educate september 27, 2016 what’s the solution for influencer marketing troubles? september 12, 2016 five truisms of client-agency relationships september 9, 2016 recent commentskevin cesarz on five truisms of client-agency relationshipstim o'brien on or, how about just use your common sensearchives october 2016 september 2016 august 2016 october 2011 october 2010 july 2010 june 2010 may 2010 january 2010 december 2009 november 2009 october 2009 september 2009 august 2009 july 2009 june 2009 may 2009 april 2009 march 2009 february 2009 january 2009 december 2008 november 2008 october 2008 september 2008 august 2008 july 2008 june 2008 april 2008 march 2008 february 2008 january 2008 december 2007 november 2007 october 2007 september 2007 august 2007 july 2007 june 2007 may 2007 april 2007 march 2007 february 2007 january 2007 december 2006 november 2006 october 2006 september 2006 august 2006 july 2006 june 2006 may 2006 april 2006 march 2006 february 2006 january 2006 december 2005 november 2005 october 2005 september 2005 august 2005 july 2005 june 2005 categories how'd you get there (2) marketing communications (1) mikespoints maintenance (1) other great points (1) public relations (2) relationships (1) social media marketing (2) the big picture (4) uncategorized (391) meta log in entries rss comments rss wordpress.org  theme by mizmizi


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