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Titlediscover which marketing programs really work

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Description at marketingexperiments.com, researchers test marketing programs to see if they really work. the site features unbiased data on: pay search engines, free-for-all link programs, ezines, web awards, free classifieds, affiliate programs, banner ads, or web cards, email promo., this video replay explores whether or not seasonal messaging is a good marketing strategy., this video replay discusses the impact of personalized messaging in email campaigns., this video replay explains how to write headlines that convert., this video replay explains how to optimize web forms to increase lead capture., this video replay explains how to write stronger, more effective copy., this video replay explains how to write stronger, more effective copy., this video replay explains how to strengthen your value proposition by focusing on your "only-factor.?, this video replay explains how to boost performance of your site banners., this video emphasizes the importance of structuring subject line thought sequences., this web clinic replay explains how to boost revenue from digital subscriptions, this web clinic replay tests whether fear-based marketing actually works, this web clinic replay breaks down how companies can use syllogisms in their brand strategy for success over the competition., category pages are often designed as an afterthought to the shopping cart and product pages, but a true value proposition can increase their performance.

Length: 1446, Words: 215
Keywords marketing research, marketing company, internet marketing company, internet marketing firm, consulting firm, marketing consultants, affiliate marketing, affiliate optimization, affiliate programs, auction marketing, b2b marketing, b2c marketing, blog marketing, blog strategy, blogging, blogs, brand marketing, comparison shopping engine, conversion, conversion marketing, conversion rates, copywriting, email capture, email marketing, email marketing optimization, online marketing, keyword marketing, web marketers, marketing analyst, marketing campaign, marketing consultants, ppc, seo, marketing research, marketing strategy, media buying, natural search optimization, organic search optimization, paid search optimization, paid search strategies, ppc marketing, primary research, roi marketing, search engine marketing, search engine optimization, search marketing, site optimization, subscription marketing, subscription marketing optimization, unique visitors, web analytics, web metrics, email optimization, seasonal messaging, messaging, marketing testing, email optimization, nonprofit optimization, messaging, marketing testing, messaging, marketing testing, headlines, copywriting, headline testing, email marketing, lead capture, form optimization, email forms, marketing optimization, lead generation, copywriting, email marketing, site optimization, call to action, marketing optimization, subject lines, site optimization, call to action, marketing optimization, landing page optimization, ppc, optimization, value proposition, banners, optimization, copywriting, email optimization, subject line optimization, sequencing, marketing strategies, conversion strategy, live optimization, email engagement, subscriptions, optimization, recurring revenue, messaging, value prop, optimization, branding, value proposition, messaging, optimization
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digital subscriptions boosted: 
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boost your online ads: 
35-minute live web clinic replay
watch the full, 35-minute video replay
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strengthen your copy in 35 minutes: 
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does seasonal messaging really work? 
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site optimization
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fundamentals of online testing
landing page optimization
email messaging
kaiser permanente
home science tools
response capture, inc
to discover what really works in optimization
there are three ways to use this site:
self-guided learning:
formal training:
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category page design: 
repeatable brand strategy: 
35-minute live web clinic replay
watch now
does fear-based marketing work? 
35-minute live web clinic replay
watch now
digital subscriptions boosted: 
35-minute live web clinic replay
watch now
the power of the properly sequenced subject line: 
site banners tested: 
35-minute live web clinic replay
watch the replay
boost your online ads: 
35-minute live web clinic replay
watch the full, 35-minute video replay
the top 5 marketing discoveries of 2015: 
strengthen your copy in 35 minutes: 
optimizing email capture: 
how to write headlines that convert: 
personalized messaging tested: 
does seasonal messaging really work? 
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email optimization
search optimization
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fundamentals of online testing
landing page optimization
email messaging
kaiser permanente
home science tools
response capture, inc
to discover what really works in optimization
there are three ways to use this site:
self-guided learning:
formal training:
research partnership:
category page design: 
repeatable brand strategy: 
35-minute live web clinic replay
watch now
does fear-based marketing work? 
35-minute live web clinic replay
watch now
digital subscriptions boosted: 
35-minute live web clinic replay
watch now
the power of the properly sequenced subject line: 
site banners tested: 
35-minute live web clinic replay
watch the replay
boost your online ads: 
35-minute live web clinic replay
watch the full, 35-minute video replay
the top 5 marketing discoveries of 2015: 
strengthen your copy in 35 minutes: 
optimizing email capture: 
how to write headlines that convert: 
personalized messaging tested: 
does seasonal messaging really work? 
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does fear-based marketing work? how one company saw a $45 million increase in revenue by changing their messaging tone /marketing-optimization/fear-based-messaging.html
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[43 more] training fundamentals of online testing landing page optimization email messaging search "your emails and website provide the common sense that we often leave at the door to the office." david jones senior practice leader kaiser permanente "i often change small things across many pages as marketingexperiments gets me thinking about how to increase the straighforwardness of my pages for the visitor." amanda schaner marketing coordinator home science tools "the live web clinics are very humbling. i think we're doing a pretty good job. but every time i attend, i realize we could do things much better for our clients. i consider marketingexperiments my encyclopedia, and parrot the principles i learn every chance i get." troy o'bryan co-founder and chief response officer response capture, inc home discover what really works in optimization marketingexperiments is a publishing branch of the meclabs institute, a research laboratory with a simple (but not easy) seven-word mission statement: to discover what really works in optimization. we focus all of our experimentation on optimizing marketing communications. we test every conceivable approach and publish the results (at no charge) in the marketingexperiments journal (subscribe). there are three ways to use this site: self-guided learning: access, for free, more than $20 million in primary marketing research and experiments via our optimization sessions, marketingexperiments journal and research directory. formal training: learn how to increase your marketing roi through live events & workshops, online certification courses and live company training. research partnership: apply for a research partnership and let the marketingexperiments team help drive conversions and roi for your subscription, lead-generation, ecommerce, email and other online marketing efforts. latest resources february 17th, 2017 value proposition: free tool to help marketing teams discover their brand?s and products? value prop identifying and clearly communicating an effective value proposition can lead to significant business success. but it is a complex topic. so when my colleague steve stone whipped out a simple excel tool he created to help your team collaborate on discovering your company?s value proposition and include feedback from all internal, agency, vendor and partner stakeholders in an easy and systematic way, i wanted to share it with you all. february 13th, 2017 best practices are often just pooled ignorance: how to avoid this mistake by mapping your customer?s thought sequence how do we know that our sites are performing at their maximum ability for our given objectives? is it because we used a/b testing to get a set of iterative performance bumps? or is it because we used a supposedly high performance template we saw someone else using? in this week?s quick win clinic, flint mcglaughlin talks about seeing through the best practices and into the customer?s thought sequence on a page submitted by paul from rosetta stone. february 9th, 2017 industrial digital marketing: how being clear can maximize catalog orders and distributor sales digital marketing for industrial products has a specific set of unique challenges. for one, most industrial businesses are way behind the curve in both technology and marketing strategy. and for another, industrial product manufacturers are generally selling on two fronts: direct b2b sales and indirect b2c sales through distribution partners. in this quick win clinic, flint mcglaughlin talks about how clarity and credibility in digital messaging on industrial company airsept?s homepage could improve its metrics. research directory category page design (watch) category page design: how to clarify the value proposition of your ecommerce category pages for increased performance category pages are some of the most important pages on an ecommerce site. they direct customers to the correct product pages and help organize your products in a way that makes sense to the average visitor. but what if you could increase the performance of your category pages through the design and value proposition of the page? in this quick win clinic, flint mcglaughlin walks through the ways to increase the performance of a real-world category pages submitted by ruby from armstrong ceiling solutions. read this report ... repeatable brand strategy (watch) repeatable brand strategy: how successful brands are outmaneuvering the competition with a 2,300-year-old strategy 35-minute live web clinic replay as marketers, our primary problem today is not brand confusion but rather confusion about brand. when it comes down to the essentials of what makes a brand successful, aristotle gave us the answer around 2,300 years ago. what's more, he made it into a repeatable method that just about anyone can use to create a more successful brand. in this 35-minute replay, flint mcglaughlin, managing director, meclabs institute, shows you how to apply aristotle's framework to your brand and marketing so you can outmaneuver your competitors. watch now to learn how one successful company used this method to build a brand from scratch and how you can apply this method to your brand strategy. read this report ... does fear-based marketing work? (watch) does fear-based marketing work? how one company saw a $45 million increase in revenue by changing their messaging tone 35-minute live web clinic replay as marketers, we are often taught to identify and tap into the pain points of our customers. but once we pinpoint these sources of customer anxiety, how should we proceed? should we attempt to alleviate this stress through encouragement or empowerment, or should we instead ratchet up the tension and frighten prospects into thinking that only we can solve their problem? in this 35-minute clinic replay, we examined six case studies — covering everything from social media testing and nonprofit donation drives to the overall messaging strategy of a fortune 500 company — to answer one primary question: does fear-based marketing truly work? watch now to find the answer to this question. read this report ... digital subscriptions boosted (watch) digital subscriptions boosted: survey of 900 u.s. news consumers reveals key insights to increase your subscriber base 35-minute live web clinic replay last november, meclabs institute, parent company of marketingexperiments, fielded an online survey of 900 u.s. news consumers, aged 25 and older with household incomes of at least $40k, to determine attitudes toward paid digital subscriptions. in our latest marketingexperiments web clinic replay, we unravel that research to help you discover actionable insights to help you maximize this important source of recurring revenue. watch now to see several real-world subscription tests, and to learn four key insights to help increase your subscription base. read this report ... the power of the properly sequenced subject line (watch, listen) the power of the properly sequenced subject line: improve email performance by using the right words, in the right order across all age ranges, u.s. adults said that they preferred companies to contact them via email as opposed to any other medium (according to a 2015 marketingsherpa survey). however, that does not necessarily mean customers are anxiously awaiting your sends. with customers? inboxes being flooded daily with ads and newsletters, they carefully skim the subject lines, searching for easy emails to eliminate. in this web clinic replay, the research team shares three observations on crafting effective subject lines gleaned from two tests, including an experiment which resulted in a 26% increase in clickthrough rate. read this report ... site banners tested (watch) site banners tested: how minor changes led to a 433% increase in clickthrough for humana 35-minute live web clinic replay is your site banner doing a good job of effectively conveying critical information to your customer? how can you tell? is a banner even beneficial to your specific site? in this 35-minute web clinic mike loveridge, head of digital test and learn, humana, joins the marketingexperiments team live to discuss a series of banner tests that his team carried out, including one test that increased clickthrough by 433%. from headlines to copy to imagery and call-to-action, humana left no banner element untested. watch the replay to see eight real-world tests, and to learn three key principles that successful site banners harness. read this report ... boost your online ads (watch) boost your online ads: strengthen your value proposition by focusing on your "only-factor" 35-minute live web clinic replay as marketers, we should constantly strive to reassess and strengthen our core value proposition. and perhaps no two aspects of a strong value proposition are more important than 1) appeal and 2) exclusivity. appeal is what makes our customers say "i want this," and exclusivity is what makes them say, "i can only get this from you." while both of these variables are important, it is their point of intersection ? the powerful "only-factor" between appeal and exclusivity -- that truly propels our prospects to click on our ads. watch the full, 35-minute video replay to discover how to identify and leverage your own "only-factor." and see tests that best illustrate the power of this principle, including one test that led to a 74% increase in response. read this report ... the top 5 marketing discoveries of 2015 (watch) the top 5 marketing discoveries of 2015: 12 months of research in just 60 minutes over the past 12 months, the research team has conducted thousands of experiments on hundreds of landing pages across the web. from landing pages, to lead forms, to subject lines and calls-to-action, the marketingexperiments team has distilled discovery after discovery over the past 12 months. however, digital marketers don?t always have the time to watch through every single clinic. in this 60-minute year in review, we?ll look at the top discoveries for 2015 and strategies that you can implement for successful campaigns in 2016. read this report ... strengthen your copy in 35 minutes (watch) strengthen your copy in 35 minutes: proven strategies to boost the effectiveness of your words as marketers, we are under constant pressure to quickly pump out copy, often under seemingly impossible deadlines. without always having the time to test, how can we give our copy the best chance of actually being effective? the research team shared tests and revealed actionable principles that answered such vital questions as: how long should your copy be? what format should it take? what specific points should be emphasized? what order should your copy be arranged in? they also provided viewers with takeaways that marketers can leverage for their own copywriting needs. read this report ... optimizing email capture (watch) optimizing email capture: how a simple form change led to a 364% increase in leads without sacrificing quality as marketers, we're beginning to understand the basic principles of optimization. however, email capture forms continue to lag behind in optimization. customers have become untrusting, using junk email addresses and other creative tactics, which makes each new subscriber increasingly important for marketers in maintaining a healthy list size. because the email capture form provides marketers with the opportunity for specificity, segmentation and the ability to qualify leads, it is essential to ensure the right people are getting on your lists. the research team shared tests and revealed actionable tactics to improve email capture, including one test that resulted in a 364% increase in leads. they also provided viewers with takeaways that marketers can leverage for their own email capture campaigns. read this report ... how to write headlines that convert (watch, listen) how to write headlines that convert: key discoveries from a meta-analysis of 15 years of behavioral research the headline is a simple element to change on your site ? you don't need any special coding skills or additional technology to make it happen. yet, they require serious attention. in this web clinic, the research team shared a case study in which a headline change resulted in an 816% increase in conversion, just from understanding the cognitive psychology of the primary customer. marketing campaigns are so dependent on headlines that meclabs had three writers perform a meta-analysis of more than 15 years of behavioral research. they measured real customer reactions to websites and campaigns from b2b, b2c and nonprofit brands. the research team revealed key discoveries from this meta-analysis to help any marketer ? no matter how much or how little copywriting experience they have ? create more effective headlines. you'll learn actionable principles for creating headlines that you can implement to improve the results of your marketing campaigns, emails and websites. read this report ... personalized messaging tested (watch, listen) personalized messaging tested: how little changes to an email send led to a 380% change in response rate whether or not an email send is successful comes down to one primary factor: the messaging. while many companies strive to get audiences interested in products via email, nonprofits have the challenge of asking for donations via email — money spent towards an organization that does not directly benefit the donor. in this web clinic replay, special guest tim kachuriak, chief innovation and optimization officer, nextafter, shares his expertise from working with nonprofit organizations on email campaigns. tim and the research team analyzed specific ways that you can generate interest in an email and strategies you can use to move forward with testing your way to successful campaigns, including an example test that lead to a 380% increase in revenue per email. read this report ... does seasonal messaging really work? (watch, listen) does seasonal messaging really work? how one company's wrong assumptions led to a 25% decrease in clickthrough staying relevant to your customers is key in developing a marketing strategy that really works. many marketers attempt to remain relatable with seasonal campaigns, such as winter holiday campaigns or events like back-to-school. however, seasonal campaigns might not be the best fit, or might not be appropriately executed in all industries. in this web clinic replay, the research team reveals strategies for striking a balance between clarity and seasonality and shares a test from one company that resulted in a 25% change in clickthrough rate. read this report ... ::top of page:: home free subscription research journal research directory about us services blog help speakers careers store marketingexperiments® – 4315 pablo oaks court, jacksonville, florida 32224. customer service (800) 517-5531 © copyright 2001 by dti. all rights reserved. thank you for signing up!


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