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Headings H1 0
H2 19
H3 7
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H6 0
H1
H2
it's a woman's world
it's a woman's world
lascana is the third most famous lingerie brand in germany
the secret of our success
shop-in-shop set-ups across europe!
so fun, so pratical
beyond the borders
seductive flyers and catalogues
the color purple conquers the world
discover our diversity!
news
lingerie and swimwear brand “lascana – it’s a woman’s world” shows its treasures at mode city
lascana goes uk and launches online shop in britain
by day and by night – lascana launches new tv ads
lascana breaks the 100 million euros mark
announcing the lascana cool man contest powered by super-model erin heatherton
press
sales
legal information
H3
history
multichannel strategy
worldwide
our onlineshops
multi-brand strategy
the world of lascana
taste a delightful piece of our cake!
H4 our roots: otto gmbh & co kg
2002
2005
2006
2008
2009
2010
2012
the international expansion goes on
private label
private label
licensed brand
licensed brand
licensed brand
licensed brand
licensed brand
licensed brand
licensed brand
private label
licensed brand
private label
licensed brand
private label
licensed brand
H5 shop
shop-in-shop
online-shop
shop@shop
catalogue
H6
strong
germany
austria
switzerland
united kingdom
czech republic
hungary
slovakia
head of sales & business development
contact national team
christina schmidt
rebecca peter
aline graf
werner steck
contact international team
stephanie lorenz
jens fernando junkereit
susan heber
dimitri geibel
katharina mlekus
contact pr
claudia liehr
responsible for the content:
email:
vat nr.:
personally liable:
general partner:
personally liable:
supervisory board:
supervisory board:
b
i
em
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- en/news-139/lingerie-and-swimwear-brand-lascana-its-a-womans-world-shows-its-treasures-at-mode-city.html
lingerie and swimwear brand “lascana – it’s a woman’s world” shows its treasures at mode city en/news-139/lingerie-and-swimwear-brand-lascana-its-a-womans-world-shows-its-treasures-at-mode-city.html
read more en/news-139/lingerie-and-swimwear-brand-lascana-its-a-womans-world-shows-its-treasures-at-mode-city.html
- en/news-139/lascana-goes-uk-and-launches-online-shop-in-britain.html
lascana goes uk and launches online shop in britain en/news-139/lascana-goes-uk-and-launches-online-shop-in-britain.html
read more en/news-139/lascana-goes-uk-and-launches-online-shop-in-britain.html
- en/news-139/by-day-and-by-night-lascana-launches-new-tv-ads.html
by day and by night – lascana launches new tv ads en/news-139/by-day-and-by-night-lascana-launches-new-tv-ads.html
read more en/news-139/by-day-and-by-night-lascana-launches-new-tv-ads.html
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lascana breaks the 100 million euros mark en/news-139/lascana-breaks-the-100-million-euros-mark.html
read more en/news-139/lascana-breaks-the-100-million-euros-mark.html
- en/news-139/announcing-the-lascana-cool-man-contest-powered-by-super-model-erin-heatherton.html
announcing the lascana cool man contest powered by super-model erin heatherton en/news-139/announcing-the-lascana-cool-man-contest-powered-by-super-model-erin-heatherton.html
read more en/news-139/announcing-the-lascana-cool-man-contest-powered-by-super-model-erin-heatherton.html
- en/my-account/press.html
- en/my-account/sales.html
b2b@lascana.de mailto:b2b@lascana.de
press@lascana.de mailto:press@lascana.de
top #top
skip navigation #skipnavigation9
 

Linki zewnętrzne

- http://lascana.world#top
about http://lascana.world/#about
history http://lascana.world/#about-geschichte
multichannel strategy http://lascana.world/#about-multichannel-strategie
worldwide http://lascana.world/#about-weltweit
shop http://lascana.world/#shop
brands http://lascana.world/#brands
news http://lascana.world/#news
my account http://lascana.world/#my-account
contact http://lascana.world/#contact
www.lascana.de http://www.lascana.de
www.swimwear365.co.uk http://www.swimwear365.co.uk/lascana/_/n-1z141wz
lascana.de http://www.lascana.de
lascana.at http://www.lascana.at
lascana.ch http://www.lascana.ch
lascana.co.uk

http://www.lascana.co.uk
lascana-shop.cz http://www.lascana-shop.cz
lascana.hu http://www.lascana.hu
lascana.sk http://www.lascana.sk
facebook http://facebook.com/lascana
twitter http://twitter.com/lascana
blog http://www.lascana.de/blog
youtube http://youtube.com/user/lascana

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toggle navigation deutsch english 中文(简体) skip navigation about history multichannel strategy worldwide shop brands news my account contact it's a woman's world it's a woman's world history lascana is the third most famous lingerie brand in germany read more about our history! our roots: otto gmbh & co kg otto is the second-largest mail order campany as well as one of the most successful e-commerce institutions worldwide. with its over 50 years’ experience in the lingerie segment, otto becomes the largest online fashion and lifestyle retailer in germany. otto produces 2.5 million pieces of lingerie annually under the lascana brand. 2002 lascana lingerie is born. launch of lascana as a premium lingerie brand at otto. since then, it has been the most successful private label in the otto range. 2005 lascana swimwear takes the plunge into the market. extension of the lascana brand into the swimwear segment. 2006 the lascana retail business opens its doors. establishment of the lascana multi-label concept, with steady trade beginning in september. the idea of a multichannel concept to reach a wider target group is born. 2008 the lascana online shop goes live. the online shop www.lascana.de launched in june and the first of many more catalogues released in october. wholesale concepts are also launched this year. 2009 the lascana shop-in-shop concept hits the retail landscape. the multichannel strategy is extended by setting up the shop-in-shop concept in germany. 2010 lascana conquers the international world of online retail. in addition to www.swimwear365.co.uk, further successful online shops are launched. the start of lascana shop@shop worldwide. 2012 making use of the benefits of print. a variety of printed materials provide lots of inspiration, both on a national and international level, animating interested and existing customers to make a purchase. the international expansion goes on the international expansion goes on multichannel strategy the secret of our success an award-winning brand! in 2009, lascana received the innovation prize from the deutscher versandhandelskongress for the best multichannel brand, with its ideal dovetailing of all channels and their unique features and characteristics. the enormous success of the brand lascana is based on four strong, correlating sales concepts: the highquality catalogues, the lascana store, the lascana shop-in-shops and the lascana online shop. shop our ultimate goals are detailed and excellent customer service as well as a perfect shopping experience for our customers. shop-in-shop set-ups across europe! lascana lingerie and swimwear is sold in every large fashion store in germany. moreover lascana shop-in-shop concepts are meanwhile also found in fine department stores beyond the german borders. shop-in-shop more than 650 points of sale worldwide. so fun, so pratical lascana‘s largest shop in germany – our online shop – is open for our customers 24/7. online-shop the online shop www.lascana.de was launched in 2008, and the concept has meanwhile gone live in other countries such as austria, switzerland and the uk. beyond the borders lascana is working with strong national as well as international online partners. shop@shop shop@shop partners are present in countries such as usa, france, uk, austria, switzerland and scandinavia. seductive flyers and catalogues inspiring catalogues and promotional flyers help lascana to achieve high revenues and also push online sales. catalogue currently there are 6 impulses per year. worldwide the color purple conquers the world lascana is expanding internationally. in the home market of germany, it is present with 16 lascana shops, outlet shops, an online shop and 650 shop-in-shop concepts. expansion into scandinavia, france, benelux, uk, china, russia and the usa has already begun – other countries are planned. our onlineshops discover our diversity! germany go to lascana.de austria go to lascana.at switzerland go to lascana.ch united kingdom go to lascana.co.uk czech republic weiter zu lascana-shop.cz hungary weiter zu lascana.hu slovakia weiter zu lascana.sk multi-brand strategy private label elegant feminine luxurious mid- to upper price range lingerie, swimwear, beachwear, nightwear, homewear, basics, stockings, knitwear private label basics for every day partly with fashionable details high wearing comfort entry-level price range lingerie, nightwear, basics licensed brand casual fashionable sporty and sexy mid price range lingerie, swimwear, nightwear, basics, beachwear, leggings, knitwear licensed brand feminine fashionable athletic mid- to upper price range swimwear licensed brand fashionable extravagant eye-catching detaills upper price range swimwear licensed brand romantic feminine elegant mid- to upper price range lingerie, swimwear, nightwear licensed brand glamorous extravagant elegant upper price range lingerie, swimwear, nightwear licensed brand fashionable cool colorful mid price range swimwear, nightwear, beachwear, leggings, knitwear licensed brand athletic plain high wearing comfort entry-level to mid price range swimwear, basics, sports bras, knitwear, shirts private label functional high wearing comfort entry-level price range lingerie, big cup bras licensed brand athletic fashionable colorful mid- to upper price range swimwear, beachwear, leggings, sports bras, sports socks private label playful high wearing comfort natural materials entry-level price range lingerie, nightwear, basics, big cup bras licensed brand casual athletic mid- to upper price range swimwear, sports socks private label casual comfortable colorfully entry-level price range beachwear licensed brand athletic casual colorful mid price range swimwear, leggings, beachwear the world of lascana news lingerie and swimwear brand “lascana – it’s a woman’s world” shows its treasures at mode city the german lingerie and swimwear retailer lascana attracts as exhibitor at the mode city paris salon international du swimwear et de la lingerie attention on its 70 m² booth (b55/c56) in beach club optics. read more lingerie and swimwear brand “lascana – it’s a woman’s world” shows its treasures at mode city lascana goes uk and launches online shop in britain hot on the heels of its successful launch in austria and switzerland just a few weeks ago, the lingerie and swimwear specialist lascana is now expanding its business to include the british market. the online shop lascana.co.uk goes live today. read more lascana goes uk and launches online shop in britain by day and by night – lascana launches new tv ads dream round the clock with new tv ads for lingerie and swimwear label lascana. read more by day and by night – lascana launches new tv ads lascana breaks the 100 million euros mark underwear and swimwear retailer lascana – it´s a woman´s world, a subsidiary of the hamburg-based otto group, has – after an already very successful previous year – once again achieved a significant increase in earnings. sales for the lascana brand leapt from 93 mio euros by almost 30% to 120 mio euros. read more lascana breaks the 100 million euros mark announcing the lascana cool man contest powered by super-model erin heatherton lascana is on a man-hunt: this year, in the spirit of the "it's a woman's world" slo-gan, lascana will fulfill women's dreams. read more announcing the lascana cool man contest powered by super-model erin heatherton press sales taste a delightful piece of our cake! sales: b2b@lascana.de press: press@lascana.de mandatory field name* mandatory field email* mandatory field type message* head of sales & business development marco kebbe contact national team christina schmidt leitung partnergeschäft rebecca peter sales manager aline graf junior sales representative plz 0 & 1 werner steck vertrieb deutschland mitte / süd, schweiz contact international team stephanie lorenz team lead international sales jens fernando junkereit senior international sales manager americas susan heber senior international sales manager europe & middle east dimitri geibel international sales manager russia & cis katharina mlekus senior business development manager contact pr claudia liehr pr managerin legal information responsible for the content: otto (gmbh & co kg) | werner-otto-straße 1–7 | 22179 hamburg email: b2b@lascana.de vat nr.: de 118475690 | ag hamburg hr a 62 024 personally liable: verwaltungsgesellschaft otto mbh ag hamburg hr b 13 762 local court of hamburg, hr a 62 024, general partner: verwaltungsgesellschaft otto mbh, hamburg, local court of hamburg, hr b 13 762 personally liable: hans-otto schrader (chairman) dr. rainer hillebrand (vice chairman) alexander birken neela montgomery hanjo schneider jürgen schulte-laggenbeck dr. winfried zimmermann supervisory board: alexander birken (spokesman) dr michael heller (deputy spokesman) petra scharner-wolff marc opelt (special proxy holders) supervisory board: dr. michael otto (chairman). © 2015 top skip navigation facebook twitter blog youtube


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and - 5.22% (70)
lascana - 4.1% (55)
shop - 2.91% (39)
man - 2.61% (35)
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swimwear - 1.64% (22)
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per - 1.27% (17)
range - 1.19% (16)
online - 1.19% (16)
national - 1.12% (15)
price - 1.12% (15)
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world - 1.04% (14)
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price range - 1.12% (15)
the lascana - 0.89% (12)
licensed brand - 0.75% (10)
online shop - 0.75% (10)
upper price - 0.52% (7)
of the - 0.52% (7)
range lingerie, - 0.52% (7)
and swimwear - 0.52% (7)
range swimwear - 0.52% (7)
lascana is - 0.45% (6)
read more - 0.45% (6)
lingerie and - 0.45% (6)
private label - 0.45% (6)
and the - 0.45% (6)
to upper - 0.37% (5)
in germany - 0.37% (5)
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“lascana – it’s - 0.15% (2)
a woman’s world” - 0.15% (2)
court of hamburg, - 0.15% (2)

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