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Description fred jacobs, president of jacobs media strategies, a leading research and consulting firm, blogs about the latest trends in broadcasting and digital media.

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the jacobs media strategies blog
get our insights in your inbox.
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memorial day weekend – 2017
attention tech and entertainment writers: enough already!
i second that (radio) emotion
changes in radio’s corner offices
why radio needs to think like cirque du soleil
alan cross: 5 music facts that will stun you
the pop culture impact of classic rock
pareto power: focus on your audience (not your competition)
radio bumper stickers – back to the future?
are voice commands the new hi-fi?
you’re fired!
radio’s commercial conundrum
when it all gets too real
marketing your radio station with “real people”
radio’s value proposition – it’s good to be free
what radio can learn from minor league baseball
heidi raphael: 5 ways to tell your station’s (or your company’s) story
thanks for reminding me why i love radio
how amazon is redefining radio’s retail business
radio – the worst job of the year?
public radio techsurvey 8 results
techsurvey13 results: how commercial radio listeners consume media
blog content calendar template
the seven online tools every station needs to grow its audience
blog topics: 20 sure-fire ideas for radio stations
understanding the connected car: an introduction for radio broadcasters (webinar recording)
twelve years of techsurvey: how radio listening has changed with new technologies (webinar recording)
mobile 101: what every radio station should know about mobile app strategy (webinar recording)
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research results
guides & tools
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fred jacobs
president of jacobs media strategies
research and consulting
radio and television broadcasters
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fred jacobs
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research and consulting
radio and television broadcasters
digital media companies
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attention tech and entertainment writers: enough already! http://jacobsmedia.com/attention-tech-entertainment-writers-enough-already/
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i second that (radio) emotion http://jacobsmedia.com/radio-emotion-brands/
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changes in radio’s corner offices http://jacobsmedia.com/radio-executive-skillset/
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why radio needs to think like cirque du soleil http://jacobsmedia.com/why-radio-needs-to-think-like-cirque-du-soleil/
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alan cross: 5 music facts that will stun you http://jacobsmedia.com/alan-cross-5-music-facts-will-stun/
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the pop culture impact of classic rock http://jacobsmedia.com/the-pop-culture-impact-of-classic-rock/
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pareto power: focus on your audience (not your competition) http://jacobsmedia.com/pareto-power-focus-audience-not-competition/
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radio bumper stickers – back to the future? http://jacobsmedia.com/radio-bumper-stickers-back-to-the-future/
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are voice commands the new hi-fi? http://jacobsmedia.com/voice-commands-radio-alexa/
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you’re fired! http://jacobsmedia.com/youre-fired-2/
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radio’s commercial conundrum http://jacobsmedia.com/radios-commercial-problem/
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when it all gets too real http://jacobsmedia.com/when-it-all-gets-too-real/
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marketing your radio station with “real people” http://jacobsmedia.com/marketing-radio-station-real-people/
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radio’s value proposition – it’s good to be free http://jacobsmedia.com/radio-free/
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what radio can learn from minor league baseball http://jacobsmedia.com/radio-can-learn-minor-league-baseball/
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heidi raphael: 5 ways to tell your station’s (or your company’s) story http://jacobsmedia.com/tell-stations-companys-story/
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thanks for reminding me why i love radio http://jacobsmedia.com/thanks-for-reminding-me-why-i-love-radio/
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how amazon is redefining radio’s retail business http://jacobsmedia.com/how-amazon-is-redefining-radios-retail-business/
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radio – the worst job of the year? http://jacobsmedia.com/radio-jobs-ranking/
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jacobs media strategiesguiding media companies in the age of digital disruption follow us consulting radio & television digital & mobile sales connected car research custom studies techsurveys research results events dash conference: radio & the connected car podcast movement speaking appearances webinars blog resources guides & tools podcasts research results videos webinar recordings about contact printed from: http://jacobsmedia.com/blog/ on 05/29/2017 the jacobs media strategies blog fred jacobs, president of jacobs media strategies, shares insights into the latest trends in broadcasting and digital media. memorial day weekend – 2017 may 26, 2017 · fred jacobs it’s memorial day weekend 2017 – a chance to commune with family and friends, go to the movies, hang out at barbecues, and just kick back for a long weekend. but it’s also a chance to remember and pay respect to our military, continuing to serve our country throughout the world. read more attention tech and entertainment writers: enough already! may 25, 2017 · fred jacobs there i was at 35,000 feet over nebraska when i spotted a mashable article on twitter with this title: “old, boring radio remains strong – but this app wants to change that,” complete with a sepia-tone photo from the 1940s featuring a family listening to old time radio. so today’s post is a message to all those media, tech, and entertainment reporters who just love to take that cheap shot at radio. read more i second that (radio) emotion may 24, 2017 · fred jacobs a key element in building great radio stations is creating emotional brands. our techsurvey, along with a new study and infographic from customer thermometer, provides a paint-by-numbers kit for carving out radio brands that strike an emotional chord with audiences. read more changes in radio’s corner offices may 23, 2017 · fred jacobs change is in the air in the business word – and radio is no exception. it requires executives with transformational leadership skills. a new fast company article lists new skillsets that every corporate leader should possess. here’s a look at how the corner office is changing. read more why radio needs to think like cirque du soleil may 22, 2017 · fred jacobs after 146 years, ringling brothers is shutting down the circus, one of the world’s most iconic entertainment brands. in the meantime, cirque du soleil is thriving. in this entertainment transition, here are 10 lessons for the radio industry about reimagining and transforming the experience. read more alan cross: 5 music facts that will stun you may 19, 2017 we’ve all known musicologists in the radio business, but one of the true mavens is a guy names alan cross. his blog, “a journal of musical things,” is potpourri of great music fasts, notes, and trivia that he updates every day. for our blog post today, alan’s “guest list” is the perfect friday feature: 5 musical facts that will stun you. check it out. read more the pop culture impact of classic rock may 18, 2017 · fred jacobs the classic rock and classic hits format are on their way to another strong ratings season, but the “hotness” of the format can be measured in many different ways. today’s post has some obvious – and quirky – indicators of the format’s continued power to impact pop culture in highly visible ways. read more pareto power: focus on your audience (not your competition) may 17, 2017 · fred jacobs a laser focus on your core audience – not the competition – goes all the way back to pareto’s principle – or “the 80:20 rule.” today’s post looks at how amazon’s jeff bezos has enjoyed amazing success by hyper-focusing on customer satisfaction and doing it over the long haul. there are some great bezos’ quotes, worthy of pinning on the station’s wall. read more radio bumper stickers – back to the future? may 16, 2017 · fred jacobs remember the days when radio stickers were a primary marketing tool? now thanks to apple, station stickers could be making a comeback. we’ve got a first look at how they work and how an old tradition might be revived in a modern mobile form. read more are voice commands the new hi-fi? may 15, 2017 · fred jacobs we may be in an “iphone moment” with voice command devices like the amazon echo. a spotify exec, ian geller, sees these devices becoming the new hi-fi for homes, transforming the way we engage and connect with the music we love. for radio, this is a golden opportunity to re-establish its place as a prime entertainment medium on the home front. read more you’re fired! may 12, 2017 · fred jacobs executive firings are part of business and a fact of life. how they’re handled by management speaks volumes about an organization, whether it’s radio companies or the government. today’s blog post takes a look at that gnarly topic of layoffs, cutbacks, downsizing, and yes, the fine art of firing employees. read more radio’s commercial conundrum may 11, 2017 · fred jacobs new research – our new techsurvey13, as well as a new study from kantar media – shows that radio has a commercial quantity and quality problem. today’s post takes a look at both studies, and what they mean to radio’s advertising efforts. read more when it all gets too real may 10, 2017 · fred jacobs jimmy kimmel’s personal crisis over his newborn son’s heart defect has given rise to a late night tv conversation about a serious topic – health care. when it gets real for media personalities, it can have a huge impact. read more marketing your radio station with “real people” may 9, 2017 · fred jacobs chevy’s “real people. not actors” campaign is more than two years old and going strong. like radio, chevy is a legacy brand that was often overlooked and even ignored by consumers. here are 6 reasons why this marketing effort resonates and has effectively turned perceptions around about the automaker. read more radio’s value proposition – it’s good to be free may 8, 2017 · fred jacobs cord-cutting – cancelling cable or satellite tv – is a growing trend greatly impacting the television industry. in newly released results from our techsurvey13, we track this practice, and show why radio being a subscription-free service turns out to be one of its distinct advantages over its digital competitors. read more what radio can learn from minor league baseball may 5, 2017 · fred jacobs even radio stations in small towns can create major market promotions. look no further than minor league baseball teams for inspiration. in the spotlight in today’s post, it’s the toledo mud hens and their innovative music stunt that went viral. read more heidi raphael: 5 ways to tell your station’s (or your company’s) story may 4, 2017 it takes strategy and craft to tell your station’s (and your company’s) story. marketing and communications pro, heidi raphael, writes this week’s “guest list” feature with 5 smart ways to communicate your brand’s narrative. read more thanks for reminding me why i love radio may 3, 2017 · fred jacobs on monday, we wrote about an online jobs website – careercast – that ranked radio and broadcasting gigs near the bottom of their list of 200 careers. so i asked you to rate your radio career on a simple 1-10 scale and the response was enormous. this morning, your grades are in – a huge outpouring from a diverse groups of people who work or have worked in radio. the comments tell a colorful and important story about the radio business and the pros who have devoted their lives to it. read more how amazon is redefining radio’s retail business may 2, 2017 · paul jacobs since the beginning of the year, major u.s. retailers have closed hundred of stores. it’s the “amazon effect,” driven by strong ecommerce sales that are changing the way americans shop. radio’s local business model is threatened by this tectonic shift, and in a guest post, paul jacobs has 7 suggestions for how radio sales teams can roll with these changes. read more radio – the worst job of the year? may 1, 2017 · fred jacobs another of those online job rankers has been released, and radio djs and broadcasters are near the bottom of the list. we dug into the methodology behind this careercast listing of the 200 and worst 200 jobs. and we discovered one key variable missing from their desirable jobs scale. read more1 2 3 … 181 next page » about jacobs media strategies we provide research and consulting expertise to leading radio and television broadcasters and digital media companies. learn more get our blog by emailhow often?dailyweeklyjust important announcementssubscribe research results public radio techsurvey 8 resultstechsurvey13 results: how commercial radio listeners consume media guides & tools blog content calendar templatethe seven online tools every station needs to grow its audienceblog topics: 20 sure-fire ideas for radio stationsmore guides & tools webinar recordings understanding the connected car: an introduction for radio broadcasters (webinar recording)twelve years of techsurvey: how radio listening has changed with new technologies (webinar recording)mobile 101: what every radio station should know about mobile app strategy (webinar recording)more webinars (c)2017 media strategies inc. phone: (248) 353-9030 info@jacobsmedia.com 30300 telegraph road suite 240 bingham farms, mi 48025 248.353.9030 phone 248.353.0709 fax contact us about us press releases career opportunities privacy policy update contact information update email preferences follow us copyright © 2017 · media strategies inc. get our insights in your inbox. get our latest blogposts delivered by email every morning. subscribe close this popup get our insights in your inbox. get our latest blogposts delivered by email every morning. subscribe close this popup


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