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paul douglas: 5 ways radio can make sense out of ppm
the power of “first principle” thinking
have you “future-proofed” your brand?”
drinking your way to a smart social media strategy
are you a better dj than a robot?
radio’s ux challenge
the (not) rising cost of radio
radio’s “quiet ones”
cashing in on christmas
what twitter can teach radio about customer service
so thankful
ibm radio
are there zombies lurking around your radio station?
living off the edge®
rich van slyke: 5 ways to get the most from your radio station voice
the apple carplay conundrum
the death of activism rock?
chicago story 2 (“all rahm, all the time”)
chicago story
are polls as wrong as the ratings?
techsurvey 12 results: how commercial radio listeners consume media
public radio techsurvey 8 results
blog content calendar template
the seven online tools every station needs to grow its audience
blog topics: 20 sure-fire ideas for radio stations
understanding the connected car: an introduction for radio broadcasters (webinar recording)
lead generation for broadcasters (webinar recording)
how to use webinars to generate sales leads for your radio station (webinar recording)
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research results
guides & tools
webinar recordings
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fred jacobs
president of jacobs media strategies
research and consulting
radio and television broadcasters
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fred jacobs
president of jacobs media strategies
research and consulting
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the (not) rising cost of radio http://jacobsmedia.com/not-rising-cost-radio/
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what twitter can teach radio about customer service http://jacobsmedia.com/twitter-can-teach-radio-customer-service/
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jacobs media strategiesguiding media companies in the age of digital disruption follow us consulting radio & television digital & mobile sales connected car research custom studies techsurveys research results events dash conference: radio & the connected car speaking appearances webinars blog resources guides & tools podcasts research results videos webinar recordings about contact printed from: http://jacobsmedia.com/blog/ on 12/10/2016 the jacobs media strategies blog fred jacobs, president of jacobs media strategies, shares insights into the latest trends in broadcasting and digital media. paul douglas: 5 ways radio can make sense out of ppm december 9, 2016 ppm has been with us for nearly a decade, and yet the metered ratings methodology is often misunderstood and misinterpreted. in this week’s “guest list,” cox media group ratings analyst, paul douglas, explains what radio broadcasters should look for when examining nielsen ratings data. and in addition to putting key metrics into perspective, paul reminds us that “gut reactions matter, and the listener experience is part of the programming equation. read morethe power of “first principle” thinking december 8, 2016 · fred jacobs today’s post focuses on the power of “first principal” thinking – a way for a strategic team to identify and solve a problem, rather than coming up with the answer and working backwards to justify it. for start-ups – including launching a new format – “first principal” thinking should be part of that foundation. read morehave you “future-proofed” your brand?” december 7, 2016 · fred jacobs legacy media brands are showing signs of wear. many stations and shows are facing change as upcoming generations of consumers have different habits and sensibilities. today’s post looks at steps that cnn and public radio are taking to “future-proof” their brands. read moredrinking your way to a smart social media strategy december 6, 2016 · fred jacobs some of the savviest marketers in the social space are alcohol brands. in today’s post, we look at some of their smartest social media campaigns and how they directly apply to the way radio can more effectively market on social sites. read moreare you a better dj than a robot? december 5, 2016 · fred jacobs as ai – or artificial intelligence – plays bigger role in the music selection engines of services like spotify, pandora, and google play music, how can local broadcast radio continue to compete, resonate, and stay relevant? read moreradio’s ux challenge december 2, 2016 · fred jacobs it’s no longer just about ratings and sales. the yardstick for brands is the ux – or user experience. and in today’s post, we learn about how to measure and track a station’s ux, whether it’s programming, sales, or event marketing – thanks to lego, one of the world’s great consumer brands. their measurement chart is something any radio station team can emulate and utilize. ‘ read morethe (not) rising cost of radio december 1, 2016 · fred jacobs even in these times of low inflation, the cost of entertainment has been sharply on the rise – except for radio. the u.s. bureau of labor statistics has just released a great sales piece for radio. read moreradio’s “quiet ones” november 30, 2016 · fred jacobs the anniversary of beatle george harrison’s death yesterday – the “quiet one” – hardly made a ripple on the radio and in social media. but the legacy of “the quiet beatle” is a reminder of the unheralded contributors in our organizations and stations. they’re the focus of our blog post today. read morecashing in on christmas november 29, 2016 · fred jacobs it’s beginning to look a lot like christmas, and that means brands will do just about anything to rake in advertising and sponsorship dollars. pandora is no exception, and their new ebay campaign could be construed as clever and timely. or it could present another user experience challenge for a brand that already is being criticized for its “commercial load.” read morewhat twitter can teach radio about customer service november 28, 2016 · fred jacobs a new twitter study about acknowledgment and response time clearly shows the value of customer service. in today’s post, we look inside their research to provide evidence that any radio station or company can improve its loyalty, sales, and word of mouth with strong customer service goals and execution. read moreso thankful november 24, 2016 · fred jacobs as we gather around the table today, there’s a lot to be thankful for. that’s the feeling here at both of our companies as we enter the home stretch of 2016. we’d like to take a moment to thank you – clients and friends – for being there for us this year. we appreciate your […] read moreibm radio november 23, 2016 · fred jacobs everybody wants to get into radio – including ibm. no, they’re not looking to buy radio stations. they just signed on one of their own. read moreare there zombies lurking around your radio station? november 22, 2016 · fred jacobs as the year winds down, it’s a great time to reassess your station brand. this morning’s post is about a new exercise that can help you determine how many “zombies” are lurking around your radio station – promotions, events, and features that are neither alive or dead, but taking up time, space, and energy. read moreliving off the edge® november 21, 2016 · fred jacobs last week, history was made in dallas radio as kdge, the edge®, changed format. there’s an untold story behind the station and the brand that involves lawyers, guns, and money. well, not guns. but it’s a great story and it’s the topic of our blog post today. read more rich van slyke: 5 ways to get the most from your radio station voice november 18, 2016 nothing shapes your station’s overall sound and brand that your voice guy (or gal). we consulted with one of the best – rich van slyke – who wrote this week’s “guest list” – 5 tips for managing your station voice. it’s must reading is your station has a signature voice. read morethe apple carplay conundrum november 17, 2016 · fred jacobs most automakers have made the decision to include both apple carplay and android auto in their dashboards, with one important holdout: toyota. in many ways, their conundrum mirrors the dilemma faced by many broadcasters in deciding whether to participate in the iheartradio platform. there’s a price to be paid on both sides of these decisions. read morethe death of activism rock? november 16, 2016 · fred jacobs in the midst of these turbulent times, there’s something missing on the radio: activism rock. an entire generation of artists, from neil young to bob dylan to country joe & the fish famously wrote songs that spoke to their times. in today’s post, we talk about why artists are so reluctant to write music and lyrics that speak to today’s political climate. read morechicago story 2 (“all rahm, all the time”) november 15, 2016 · fred jacobs chicago radio broadcasters pulled off a unique feat last night. more than 40 stations collaborated on a “radio roadblock,” simulcasting a live interview of mayor rahm emanuel. how did this event come together, what’s its impact, and could it happen in your market? read morechicago story november 14, 2016 · fred jacobs something amazing happened on the radio in chicago last week. wdrv midday icon, bob stroud, broke format and talked for more than three minutes about his love affair with chicago…and the cubs. it was a reminder that when local radio is in the moment, magic can happen. read moreare polls as wrong as the ratings? november 11, 2016 · fred jacobs as pollsters try to figure out how their predictions went so wrong, will they examine the right things? just like with radio research, biases and wishful thinking creep into the strategic process. we see the numbers we want to see. whether it’s the ratings or perceptual research, we’ve all been there. read more1 2 3 … 175 next page » meet fred & paul jacobs we provide research and consulting expertise to leading radio and television broadcasters and digital media companies. learn more get our blog by emailhow often?dailyweeklyjust important announcementssubscribe research results techsurvey 12 results: how commercial radio listeners consume mediapublic radio techsurvey 8 results guides & tools blog content calendar templatethe seven online tools every station needs to grow its audienceblog topics: 20 sure-fire ideas for radio stationsmore guides & tools webinar recordings understanding the connected car: an introduction for radio broadcasters (webinar recording)lead generation for broadcasters (webinar recording)how to use webinars to generate sales leads for your radio station (webinar recording)more webinars (c)2016 media strategies inc. phone: (248) 353-9030 info@jacobsmedia.com 30300 telegraph road suite 240 bingham farms, mi 48025 248.353.9030 phone 248.353.0709 fax contact us about us press releases career opportunities privacy policy update contact information update email preferences follow us copyright © 2016 · media strategies inc. get our insights in your inbox. get our latest blogposts delivered by email every morning. subscribe close this popup get our insights in your inbox. get our latest blogposts delivered by email every morning. subscribe close this popup


Here you find all texts from your page as Google (googlebot) and others search engines seen it.

Words density analysis:

Numbers of all words: 1525

One word

Two words phrases

Three words phrases

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Here you can find chart of all your popular one, two and three word phrases. Google and others search engines means your page is about words you use frequently.

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