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the jacobs media strategies blog
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the radio headphone measurement problem
what radio execs learned at ces
i can’t find your radio station
ces for radio podcast: jim barry of the consumer technology association
kevin gunn: 5 tips for writing great radio commercial copy
where does radio fit in the internet of things?
the one thing that could transform your business
connecting the dots, irish style
ces – a radio guy’s perspective
sheri lynch: the top 5 radio topics that get the phones ringing
haters gonna hate
the tweeter in chief
my 2017 to-do list
four questions for radio
what the new york times can teach radio about…radio
how are your ratings?
living off the edge®
7 lessons radio can learn from the untimely passing of prince
10 reasons why ryan seacrest is kicking your ass
have yourself a fair dinkum christmas
techsurvey 12 results: how commercial radio listeners consume media
public radio techsurvey 8 results
blog content calendar template
the seven online tools every station needs to grow its audience
blog topics: 20 sure-fire ideas for radio stations
understanding the connected car: an introduction for radio broadcasters (webinar recording)
twelve years of techsurvey: how radio listening has changed with new technologies (webinar recording)
lead generation for broadcasters (webinar recording)
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fred jacobs
president of jacobs media strategies
research and consulting
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fred jacobs
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jacobs media strategiesguiding media companies in the age of digital disruption follow us consulting radio & television digital & mobile sales connected car research custom studies techsurveys research results events dash conference: radio & the connected car speaking appearances webinars blog resources guides & tools podcasts research results videos webinar recordings about contact printed from: http://jacobsmedia.com/blog/ on 01/18/2017 the jacobs media strategies blog fred jacobs, president of jacobs media strategies, shares insights into the latest trends in broadcasting and digital media. the radio headphone measurement problem january 18, 2017 · fred jacobs audio is experiencing a renaissance, whether it’s podcasting, turntables, voice command gadgets, or home sound systems. and headphones are an increasingly popular way to listen. nielsen has faced many difficult challenges in the past year, but their inability to accurately measure headphone and earbud listening could be the biggest problem they’re facing. read morewhat radio execs learned at ces january 17, 2017 · fred jacobs our group of radio execs who attended our first jacobs ces/ceo tour had a lot to say about what they learned at this megawatt convention. we’ve collected their responses for today’s post – fascinating insights about how radio can best maneuver in a changing media and tech ecosystem. read morei can’t find your radio station january 16, 2017 · fred jacobs one of our key takeaways at ces is that while content is king, distribution is queen – and gaining in importance as consumers rapidly move to new devices, gadgets, and platforms. read moreces for radio podcast: jim barry of the consumer technology association january 13, 2017 · seth resler jim barry of the consumer technology association, which produces ces in las vegas every year, offers an overview of the show for radio broadcasters. listen kevin gunn: 5 tips for writing great radio commercial copy january 13, 2017 commercials make up 20% of every broadcast hour, yet most stations pay scant attention to the quality of ads they run. effective commercial copywriting is an art, and in today’s blog post, we have one of radio’s true experts to tell us how it’s done – and why it matters. read morewhere does radio fit in the internet of things? january 12, 2017 · fred jacobs our trek to ces last week was a lesson in just how quickly the car companies are embracing technology – especially how their vehicles connect to the internet of things. the newest innovation? it’s the smart license plate. it’s another indication that connectivity and marketing go hand-in-hand. read morethe one thing that could transform your business january 11, 2017 · fred jacobs marketers and programmers are constantly seeking to find the answers that would unlock brand growth. but amid all those questions, it sometimes comes down to discovering that one thing that can be the difference-maker. that’s what twitter’s jack dorsey is trying to do to save his foundering social media platform, and we’re making it a part of techsurvey13. here’s the story. read moreconnecting the dots, irish style january 10, 2017 · fred jacobs the importance of being platform agnostic on the sales side of the building as never been more important. today’s post takes us to ireland and a brilliant example of how radio can be combined with other digital assets to create a highly successful campaign. guinness, not included. read moreces – a radio guy’s perspective january 9, 2017 · fred jacobs ces 2017 is now history. in today’s post, we look at the best and brightest from the world’s largest consumer electronics show. this year, we took a tour of broadcasters along with us to experience ces for themselves. here’s the perspective from a radio guy’s point of view. read more sheri lynch: the top 5 radio topics that get the phones ringing january 6, 2017 our “guest list” features award-winning radio broadcaster sheri lynch of “the bob & sheri show,” sharing radio show topics that are sure to get the station’s phones ringing. this is a must-read post for personality shows. read morehaters gonna hate january 5, 2017 · fred jacobs is there such a thing as music bullying? mocking artists has become a common pastime, especialy on social media. and when the king of facebook – mark zuckerberg – took a cheap shot at nickelback last month, it sparked a controversy that resonated with many of us in radio. we’ve got the zuckerberg video, as well as a few thoughts about respecting the music and the people who make it. read morethe tweeter in chief january 4, 2017 · fred jacobs will the president-elect curtail his twitter activity after taking the oath of office on january 20th? unlikely, because he uses twitter extensively to get his message across. it is truly a window to his soul. ironically, most ceos and corporate leaders steer away from social media, choosing other communications formats. as donald trump has proved, twitter can be a powerful tool in which to communicate to investors, employees, listeners, and advertisers. read moremy 2017 to-do list january 3, 2017 · fred jacobs some people make resolutions in the new year. for me, it’s putting together a to-do list of meaningful items that will advance my career and provide more value to the clients of both jacobs media and jacapps. hopefully, my list will stimulate you to do the same. read morefour questions for radio january 2, 2017 · fred jacobs welcome to the new year. nearly 12 months ago, paul and i wrote today’s post about some of the key questions facing the radio industry. it’s our final “best of” post, and we think you’ll find it relevant today, as radio takes that bold leap into the unknowns of 2017. we hope it provides clarification and perspective. we’re back tomorrow with a fresh post for the new year, and look forward to connecting with you soon. read morewhat the new york times can teach radio about…radio december 30, 2016 · fred jacobs best of jacoblog week continues with a post that ran last spring about how the new york times is navigating its transformation and reimagination in the digital age. it’s been a tough journey as the print industry has been hit especially hard by change and disruption. but through its travails, there are great lessons for the radio industry. read morehow are your ratings? december 29, 2016 · fred jacobs as 2016 rapidly comes to a close, we’re replaying some of our best-read posts from the past year. if you’re a pd, the inevitability is death, taxes, and ratings. today’s “best of” posit is about about dealing with the last one. here’s a look back at 8 ways to cope with your ratings as we head into the new year. read moreliving off the edge® december 28, 2016 · fred jacobs our “best of” week continues with the story of the edge – kdge – in dallas. they flipped formats in november after 27 years in alternative. the story triggered a flood of memories as we recalled a serious legal battle over the trademark, the edge, that nearly crippled our company. here’s the previously untold story. read more7 lessons radio can learn from the untimely passing of prince december 27, 2016 · fred jacobs best of the blog week continues with a post that recalled the 7 lessons radio can learn from the untimely passing of prince this past spring. as iconic musicians age, there will be more untimely passings, and it’s essential that local radio is prepared to do its best work during the most trying times. the death of george michael on christmas day makes this post timely – yet again. read more10 reasons why ryan seacrest is kicking your ass december 26, 2016 · fred jacobs it’s the best of jacoblog week, and we’re starting with a post from nearly a year ago. back in january, we marveled at ryan seacrest success in radio – and beyond. here are 10 reasons why he’s in a class by himself and how any personality can take away great lessons from seacrest’s career philosophy. read morehave yourself a fair dinkum christmas december 23, 2016 · fred jacobs every year, homeowners around the globe try to outdo each other with elaborate christmas lighting designs. some enjoy going that extra mile of setting them to music. and for some reason, there’s one song that keeps showing up year after year as the soundtrack to many of these lighting extravaganzas. go figure. read more1 2 3 … 176 next page » meet fred & paul jacobs we provide research and consulting expertise to leading radio and television broadcasters and digital media companies. learn more get our blog by emailhow often?dailyweeklyjust important announcementssubscribe research results techsurvey 12 results: how commercial radio listeners consume mediapublic radio techsurvey 8 results guides & tools blog content calendar templatethe seven online tools every station needs to grow its audienceblog topics: 20 sure-fire ideas for radio stationsmore guides & tools webinar recordings understanding the connected car: an introduction for radio broadcasters (webinar recording)twelve years of techsurvey: how radio listening has changed with new technologies (webinar recording)lead generation for broadcasters (webinar recording)more webinars (c)2017 media strategies inc. phone: (248) 353-9030 info@jacobsmedia.com 30300 telegraph road suite 240 bingham farms, mi 48025 248.353.9030 phone 248.353.0709 fax contact us about us press releases career opportunities privacy policy update contact information update email preferences follow us copyright © 2017 · media strategies inc. get our insights in your inbox. get our latest blogposts delivered by email every morning. subscribe close this popup get our insights in your inbox. get our latest blogposts delivered by email every morning. subscribe close this popup


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