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Titleiab

Length: 3, Words: 1
Description interactive advertising bureau (iab) empowers the media and marketing industries to thrive in the digital economy.

Length: 114, Words: 16
Keywords pusty
Robots noodp
Charset UTF-8
Og Meta - Title exist
Og Meta - Description exist
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Tytuł powinien zawierać pomiędzy 10 a 70 znaków (ze spacjami), a mniej niż 12 słów w długości.
Meta opis powinien zawierać pomiędzy 50 a 160 znaków (łącznie ze spacjami), a mniej niż 24 słów w długości.
Kodowanie znaków powinny być określone , UTF-8 jest chyba najlepszy zestaw znaków, aby przejść z powodu UTF-8 jest bardziej międzynarodowy kodowaniem.
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SEO Content

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Headings H1 1
H2 20
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H1
our mission
H2
news
standards, guidelines & best practices
research & thought leadership
events
learning
certification
advocacy
membership
about iab
featured
what's new
industry headlines
our organizations
upcoming events
featured
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iab leadership
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H3
as consumers video content discovery options multiply, what do content creators and advertisers need to know
mobile captures more than half of all u.s. internet advertising revenue for the first time ever, total digital ad spend hits a landmark $72.5 billion in 2016
iab to make tag registration mandatory for members to fight fraud and improve brand safety
going clear! the digital ad industry's supply chain revolution just happened
iab attribution hub
introducing the iab mobile location playbook for retail marketers
iab tech lab releases guidance for transitioning video ads from flash to html5/javascript
making measurement make sense (3ms): resources for publishers
video content discovery study
mobile captures more than half of all u.s. internet advertising revenue for the first time ever, total digital ad spend hits a landmark $72.5 billion in 2016
the economic value of the advertising-supported internet ecosystem
iab internet advertising revenue report conducted by pricewaterhousecoopers (pwc)
current research from iab members
iab research hub
new speakers announced for iab programmatic symposium
digital content newfronts
iab mobile symposium
iab podcast upfront 2017
iab 2017 calendar of events
programmatic 360: automation decoded 4/27 - los angeles
programmatic education – for today and into the future
three things digital ad sellers can do to prevent ad crime (and save their clients money)
why it’s critical that every digital media professional understands data
programmatic 360: automation decoded 4/27 - los angeles
iab launches digital media buying & planning certification program in partnership with 4a's, establishing first professional benchmark for media agency executives
iab certification programs lead media and marketing industries: case study
exclusive iab certification holder benefits
what you need to know about tax reform & advertising deductibility
the fcc should stay its broadband privacy rules
summary of the proposed eprivacy regulation
why pharmaceutical advertising is virtually absent from the web
restructured iab data, automation, measurement committees to tackle industry challenges
current research from iab members
iab member portal
iab long tail alliance
iab member spotlight hub
iab job board
iab member directory
iab annual reports
iab by laws
iab member seal
iab 20 year timeline milestones
total digital ad spend hits a landmark $72.5 billion in 2016
new speakers announced for iab programmatic symposium
as consumers video content discovery options multiply, what do content creators and advertisers need to know
2017 digital content newfronts schedule
iab hosts industry roundtable on the eu eprivacy regulation
iab to make tag registration mandatory for members to fight fraud and improve brand safety
with mobile dominating, iab makes moves on social, native and content
openrtb native 1.2 adds dynamic creative/third party ad serving support
help build what’s next in digital – introducing the iab symposium series
what you need to know about tax reform & advertising deductibility
the challenge of attribution paralysis
recent press releases
iab on ad blocking
iab on building brands in digital
iab data center of excellence
iab on digital video
iab ad revenue report
iab on measurement, viewability and 3ms
iab on mobile
iab on native advertising
iab on programmatic
iab on traffic fraud
iab tech lab
iab education foundation
iab global network
iab mobile marketing center of excellence
iab digital video center of excellence
iab data center of excellence
digital content newfronts
agenda released for iab programmatic symposium
iab mobile symposium
H4 state of the industry
get connected with iab
H5 read more
read more
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H6
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Bolds strong 0
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Zawartość strony internetowej powinno zawierać więcej niż 250 słów, z stopa tekst / kod jest wyższy niż 20%.
Pozycji używać znaczników (h1, h2, h3, ...), aby określić temat sekcji lub ustępów na stronie, ale zwykle, użyj mniej niż 6 dla każdego tagu pozycje zachować swoją stronę zwięzły.
Styl używać silnych i kursywy znaczniki podkreślić swoje słowa kluczowe swojej stronie, ale nie nadużywać (mniej niż 16 silnych tagi i 16 znaczników kursywy)

Statystyki strony

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Pliki zewnętrzne 24
Pliki CSS 6
Pliki javascript 18
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ad tech & ad ops advisory board /our-story/#ad-tech-and-ad-ops-advisory-board
agency advisory board /our-story/#agency-advisory-board
board of directors /our-story/#board-of-directors
digital video board /our-story/#digital-video-board
mobile center board /our-story/#mobile-center-board
tech lab board /our-story/#tech-lab-board
iab staff /our-story/#iab-staff
iab education foundation /topics/iab-education-foundation/
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- https://www.iab.com/news/tv-and-digital-video-convergence
as consumers video content discovery options multiply, what do content creators and advertisers need to know https://www.iab.com/news/tv-and-digital-video-convergence
mobile captures more than half of all u.s. internet advertising revenue for the first time ever, total digital ad spend hits a landmark $72.5 billion in 2016 https://www.iab.com/news/internet-advertising-revenue-first-time-ever-total-digital-ad-spend-hits-landmark-72-5-billion-2016
iab to make tag registration mandatory for members to fight fraud and improve brand safety https://www.iab.com/news/iab-make-tag-registration-mandatory-members-fight-fraud-improve-brand-safety
- https://www.iab.com/news/going-clear-digital-ad-industrys-supply-chain-revolution-just-happened
going clear! the digital ad industry's supply chain revolution just happened https://www.iab.com/news/going-clear-digital-ad-industrys-supply-chain-revolution-just-happened
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mobile captures more than half of all u.s. internet advertising revenue for the first time ever, total digital ad spend hits a landmark $72.5 billion in 2016 https://www.iab.com/news/internet-advertising-revenue-first-time-ever-total-digital-ad-spend-hits-landmark-72-5-billion-2016
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what you need to know about tax reform & advertising deductibility https://www.iab.com/news/tax-reform-adv-deductibility
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the fcc should stay its broadband privacy rules https://www.iab.com/news/fcc-stay-broadband-privacy-rules
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summary of the proposed eprivacy regulation https://www.iab.com/news/summary-proposed-eprivacy-regulation
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-

total digital ad spend hits a landmark $72.5 billion in 2016

04.26.17
https://www.iab.com/news/internet-advertising-revenue-first-time-ever-total-digital-ad-spend-hits-landmark-72-5-billion-2016
-

new speakers announced for iab programmatic symposium

https://www.iab.com/events/programmatic-symposium/#
-

as consumers video content discovery options multiply, what do content creators and advertisers need to know

04.27.17
https://www.iab.com/news/tv-and-digital-video-convergence
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2017 digital content newfronts schedule

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iab to make tag registration mandatory for members to fight fraud and improve brand safety

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with mobile dominating, iab makes moves on social, native and content

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help build what’s next in digital – introducing the iab symposium series

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what you need to know about tax reform & advertising deductibility

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mobile captures more than half of all u.s. internet advertising revenue for the first time ever, total digital ad spend hits a landmark $72.5 billi... https://www.iab.com/news/internet-advertising-revenue-first-time-ever-total-digital-ad-spend-hits-landmark-72-5-billion-2016
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iab to make tag registration mandatory for members to fight fraud and improve brand safety https://www.iab.com/news/iab-make-tag-registration-mandatory-members-fight-fraud-improve-brand-safety
04.20.17 https://www.iab.com/news/iab-make-tag-registration-mandatory-members-fight-fraud-improve-brand-safety
iab names chris kuist senior vice president of research and impact, with a mandate to reshape research for the mobile age https://www.iab.com/news/iab-names-chris-kuist-senior-vice-president-research-impact-mandate-reshape-research-mobile-age
04.05.17 https://www.iab.com/news/iab-names-chris-kuist-senior-vice-president-research-impact-mandate-reshape-research-mobile-age
ad-supported internet brings over $1 trillion to the u.s. economy, representing 6 percent of country's total gdp, according to iab study led by har... https://www.iab.com/news/ad-supported-internet-brings-1-trillion-u-s-economy-doubling-contribution-since-2012-according-iab-study
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mgm resorts international's wik on its shift to in-house programmatic https://adexchanger.com/advertiser/mgm-resorts-international-brought-programmatic-house/
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first quarter u.s. internet ad revenues hit record-setting high at nearly $16 bill...  https://www.iab.com/news/first-quarter-u-s-internet-ad-revenues-hit-record-setting-high-nearly-16-billion-according-iab
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making measurement make sense (3ms): resources for publishers  https://www.iab.com/guidelines/3ms-resources/
primer for publishers on improving ad viewability  https://www.iab.com/insights/viewability-primer-for-publishers/
media rating council issues final social media measurement guidelines  https://www.iab.com/guidelines/media-rating-council-issues-final-social-media-measurement-guidelines/
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a global perspective of mobile commerce  https://www.iab.com/insights/global-perspective-mobile-commerce/
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make mobile advertising welcome  https://www.iab.com/news/make-mobile-advertising-welcome
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programmatic: 2015 year in review  https://www.iab.com/news/programmatic-2015-year-in-review
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best practices for reducing traffic fraud risk unveiled by iab  https://www.iab.com/news/best-practices-for-reducing-traffic-fraud-risk-unveiled-by-iab
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you are using an outdated browser. please upgrade your browser to improve your experience. arrow-downarrow-leftarrow-rightarrow-upbiocircleclosedownloadfacebookgplusinstagramlinkedinmailmenuphoneplaysearchsharespinnertwitteryoutube sign in join iab sorry. this form is no longer available. news news news typeiab news press releases press highlights popular topicscreative digital video measurement & viewability mobile programmatic featured news as consumers video content discovery options multiply, what do content creators and advertisers need to know mobile captures more than half of all u.s. internet advertising revenue for the first time ever, total digital ad spend hits a landmark $72.5 billion in 2016 iab to make tag registration mandatory for members to fight fraud and improve brand safety going clear! the digital ad industry's supply chain revolution just happened standards, guidelines & best practices standards, guidelines & best practices standard ad unitsdisplay mobile digital 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timeline milestones sign in| join iab featured total digital ad spend hits a landmark $72.5 billion in 2016 04.26.17 new speakers announced for iab programmatic symposium as consumers video content discovery options multiply, what do content creators and advertisers need to know 04.27.17 what's new 2017 digital content newfronts schedule iab hosts industry roundtable on the eu eprivacy regulation 04.24.17 iab to make tag registration mandatory for members to fight fraud and improve brand safety 04.20.17 with mobile dominating, iab makes moves on social, native and content 04.19.17 openrtb native 1.2 adds dynamic creative/third party ad serving support 04.17.17 help build what’s next in digital – introducing the iab symposium series 04.13.17 what you need to know about tax reform & advertising deductibility 04.11.17 the challenge of attribution paralysis 04.06.17 browse all news sophie blum, p&g, on using mobile to connect with the consumer at iab @ mobile world congress 2017 recent press releases mobile captures more than half of all u.s. internet advertising revenue for the first time ever, total digital ad spend hits a landmark $72.5 billi... 04.26.17 iab to make tag registration mandatory for members to fight fraud and improve brand safety 04.20.17 iab names chris kuist senior vice president of research and impact, with a mandate to reshape research for the mobile age 04.05.17 ad-supported internet brings over $1 trillion to the u.s. economy, representing 6 percent of country's total gdp, according to iab study led by har... 03.15.17 see more press releases industry headlines retargeted ads for air travelers come to facebook, instagram iab programmatic symposium | be clear now: transparency, brand safety, and growth in an automated era mgm resorts international's wik on its shift to in-house programmatic powered by: state of the industry filter by: choose a topic ad blocking building brands in digital iab data center of excellence digital video iab ad revenue report measurement, viewability and 3ms mobile native advertising programmatic traffic fraud iab on ad blocking the digital marketing and media industry regularly confronts fresh adversaries eager to intercept the flow of ad dollars, often to the disadvantage of consumer choice. ad blocking is the latest crisis du jour, a potentially existential threat to the industry. to combat it effectively, it's essential to distinguish ad blocking's two sources -- and their significance. read more five tactics can persuade two-thirds of consumers using ad blockers on their compu... iab ad blocking report: who blocks ads, why, and how to win them back seven recommendations to reduce the impact of ad blocking ad blocking: what you need to know show more iab on building brands in digital iab is engaged in a sustained effort to spur greater creativity in interactive advertising and speed adoption of new brand-friendly ad formats. initiatives such as the iab mixx awards are driving a creative transformation of the interactive advertising space to boost marketers’ confidence that they can successfully build brands online. read more digital advertising fast facts 2016 global insights report: what works & why iab new ad unit portfolio public comment period extended what works and why in digital: iab mixx awards 2016 insights report show more iab data center of excellence data is essential to the evolution of digital advertising. data allows the kind of dynamic, customized experiences that people expect online, and in an era of growing accountability, data allows publishers to create better experiences for their consumers, lets advertisers create stronger relationships with their customers, and permits all parties to better track progress. read more the outlook for data 2016: a snapshot into digital media and the evolving role of ... iab launches data center of excellence to ensure ‘big data’ meets its promise for ... data segments & techniques: a new lexicon handle with care: 10 steps to good data stewardship show more iab on digital video there is no question that digital video is garnering major consumer attention and that brands want to be a part of the experience. in order to fulfill digital video’s long-term promise of delivering powerful brand advertising at scale, iab is devoted to the advancement of the digital video medium in the global marketplace. together with its member companies and in cooperation with the iab technology laboratory, the iab digital video center produces technical standards, research, and thought leadership critical to the field, while identifying emergent best practices in the fast growing arena of digital video. read more video landscape report is virtual the new reality? top trade groups join forces to standardize distribution specs for video ads vast 4.0 arrives, championing the technology behind the growth of digital video ad... show more iab ad revenue report the iab internet advertising revenue report is the industry benchmark for the health of the digital advertising ecosystem. the results reported are considered the most accurate measurement of internet/online advertising revenues since the data is compiled directly from information supplied by companies selling advertising online. read more iab internet advertising revenue report conducted by pricewaterhousecoopers (pwc) first quarter u.s. internet ad revenues hit record-setting high at nearly $16 bill... show more iab on measurement, viewability and 3ms the ground-breaking making measurement make sense (3ms) initiative has one goal—to provide better metrics in digital for brands, agencies, and publishers. founded by the 4a’s, ana, and iab, and administered by the media rating council (mrc), 3ms will revolutionize the way digital media is measured, planned, and transacted across the advertising industry in order to make it a more valuable medium for everyone involved in brand advertising. read more making measurement make sense (3ms): resources for publishers primer for publishers on improving ad viewability media rating council issues final social media measurement guidelines show more iab on mobile the growth in the space has been dizzying—and iab is best positioned to bring the same supply chain discipline to the mobile marketing sector that it has done for the broader digital advertising space for nearly 20 years. through the iab mobile marketing center of excellence, iab devotes resources to market and consumer research, mobile advertising case studies, executive training and education, supply chain standardization, creative showcases and best practice identification. read more a global perspective of mobile commerce google’s mobile website speed testing tool make mobile advertising welcome iab, mma, and mrc update mobile served ad impression measurement guidelines show more iab on native advertising native has become a hot topic in the advertising marketplace, but for the practice to flourish further, it needs consensus on definitions and structure. marketers are embracing native strategies and publishers are looking for a roadmap that will allow them to take full advantage of the trend. the iab native advertising task force is focused on evaluating the value and potential of the emerging native advertising space. read more iab concerned about ftc guidance on native advertising iab deep-dive on in-feed ad units: a supplement to the iab native advertising play... disclosure, disclosed: how leading web properties disclose in-feed ads iab releases ‘in-image advertising primer’ to provide an in-depth look... show more iab on programmatic over the last several years, publishers and advertisers have increasingly adopted programmatic buying and selling of digital inventory into their media strategies. programmatic’s share of total internet advertising was $10.1 billion in 2014, comprising 20 percent of last year’s overall internet advertising revenues ($49.5 billion) according to the iab programmatic revenue report. through its programmatic council, iab aims to bring together all players in the programmatic space to discuss and advance the key business issues in the evolving programmatic marketplace. read more let’s talk about attribution iab programmatic fee transparency calculator programmatic: 2015 year in review u.s. programmatic ad revenues totaled $10.1 billion in 2014, according to first-ev... show more iab on traffic fraud criminal activity threatens to erode trust in the digital ecosystem. quality, original content is not sufficiently protected against the threats of fraudulent traffic, malware attacks, and ip piracy, and publishers, marketers and agencies stand together to combat these dangerous forces as a unified entity. in response, the 4a’s, ana, and iab created the trustworthy accountability group (tag). tag is a first-of-its-kind cross-industry accountability program to create transparency in the business relationships and transactions that undergird the digital ad industry, while continuing to enable the astonishing levels of innovation that have propelled digital advertising into the largest ad medium in the united states. read more tag brings ad leaders together to launch war on digital ad fraud trustworthy accountability group (tag) and digital ad leaders announce new program... best practices for reducing traffic fraud risk unveiled by iab iab releases final best practices for reducing risk of traffic fraud show more our organizations to deliver on our mission to empower the media and marketing industries to thrive in the digital economy, iab created the following organizations to focus on these growing areas: iab tech lab the iab technology laboratory (iab tech lab) is a nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards and solutions for the digital media and advertising industries. the goal of the iab tech lab is to reduce friction associated with the digital advertising and marketing supply chain while contributing … continued learn more iab education foundation the iab education foundation is dedicated to increasing racial, gender, economic, and cultural diversity as well as closing the skills gap in the digital media and advertising industries. the foundation has launched a dedicated initiative, called idiverse, to promote diversity in the workforce through training, mentoring, recruiting, interviewing and placement services. the idiverse initiative is uniquely … continued learn more iab global network the iab global network brings together 44 national iabs and one regional organization in europe to share challenges, develop global solutions and advance the digital advertising industry worldwide. iabs are located in north america, south america, africa, asia pacific and europe. each association is independently owned and operated, functioning under bylaws consonant with local market needs to further the best interests of … continued learn more iab mobile marketing center of excellence the iab mobile marketing center of excellence, an independently funded and staffed unit inside the iab, is charged with driving the growth of mobile marketing, advertising, and media. launched in december 2010, the iab mobile center has created standards and best practices, and provided research and insights that have helped accelerate the growth of the … continued learn more iab digital video center of excellence the iab digital video center of excellence, a dedicated unit within iab, is devoted to the advancement of the digital video medium in the global marketplace. its board and members reflect a dynamic mix of top television brands, original digital video content producers, prominent print publishers, digital video technology leaders, and innovative start-ups spanning the … continued learn more iab data center of excellence the iab data center of excellence is an independently funded and staffed unit within iab. founded to enhance existing iab resources and to drive the “data agenda” for the digital media, marketing, and advertising industry, the data center’s mission is to define boundaries, reduce friction, and increase value along the data chain, for consumers, marketers, and … continued learn more upcoming events digital content newfronts featured agenda released for iab programmatic symposium iab mobile symposium browse all events our mission “ iab empowers the media and marketing industries to thrive in the digital economy. ” iab enduring priorities: trustworthy digital supply chain making measurement make sense publisher transformation building brands digitally moving mobile mainstream learn more about iab priorities get connected with iab be the first to know. sign up to receive news about the iab programs, standards, events, classes, and more! sign up now iab leadership ad tech & ad ops advisory board agency advisory board board of directors data center board digital video board 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