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these two words are not synonymous: logo. brand.
how long should that copy be? really.
sailing into a big, blue ocean of opportunity.
how to avoid the most glaring error in advertising.
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clarity. clarity. clarity.
sorting through the endless “marketing opportunities.”
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these two words are not synonymous: logo. brand. http://www.brandinsightblog.com/2017/02/24/these-two-words-are-not-synonymous-logo-brand/
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graphic design http://www.brandinsightblog.com/tag/graphic-design/
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logo design http://www.brandinsightblog.com/tag/logo-design/
nike brand http://www.brandinsightblog.com/tag/nike-brand/
0 comments http://www.brandinsightblog.com/2017/02/24/these-two-words-are-not-synonymous-logo-brand/#comments
how long should that copy be? really. http://www.brandinsightblog.com/2017/01/30/how-long-should-that-copy-be-really/
- http://www.brandinsightblog.com/2017/01/30/how-long-should-that-copy-be-really/
read the full article → http://www.brandinsightblog.com/2017/01/30/how-long-should-that-copy-be-really/
sailing into a big, blue ocean of opportunity. http://www.brandinsightblog.com/2016/11/04/sailing-into-a-big-blue-ocean-of-opportunity/
- http://www.brandinsightblog.com/2016/11/04/sailing-into-a-big-blue-ocean-of-opportunity/
read the full article → http://www.brandinsightblog.com/2016/11/04/sailing-into-a-big-blue-ocean-of-opportunity/
how to avoid the most glaring error in advertising. http://www.brandinsightblog.com/2016/04/05/how-to-avoid-the-most-glaring-error-in-advertising/
- http://www.brandinsightblog.com/2016/04/05/how-to-avoid-the-most-glaring-error-in-advertising/
read the full article → http://www.brandinsightblog.com/2016/04/05/how-to-avoid-the-most-glaring-error-in-advertising/
enough, already, with the exclamation punctuation. http://www.brandinsightblog.com/2015/10/18/enough-already-with-the-exclamation-punctuation/
- http://www.brandinsightblog.com/2015/10/18/enough-already-with-the-exclamation-punctuation/
read the full article → http://www.brandinsightblog.com/2015/10/18/enough-already-with-the-exclamation-punctuation/
clarity. clarity. clarity. http://www.brandinsightblog.com/2015/10/01/clarity-clarity-clarity/
- http://www.brandinsightblog.com/2015/10/01/clarity-clarity-clarity/
read the full article → http://www.brandinsightblog.com/2015/10/01/clarity-clarity-clarity/
sorting through the endless “marketing opportunities.” http://www.brandinsightblog.com/2015/09/11/sorting-through-the-endless-marketing-opportunities/
- http://www.brandinsightblog.com/2015/09/11/sorting-through-the-endless-marketing-opportunities/
read the full article → http://www.brandinsightblog.com/2015/09/11/sorting-through-the-endless-marketing-opportunities/
← previous entries http://www.brandinsightblog.com/page/2/
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http://twitter.com/brandsight
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these two words are not synonymous: logo. brand. http://www.brandinsightblog.com/2017/02/24/these-two-words-are-not-synonymous-logo-brand/
clarity. clarity. clarity. http://www.brandinsightblog.com/2015/10/01/clarity-clarity-clarity/
“brand” trumps managerial incompetence. http://www.brandinsightblog.com/2015/02/19/brand-trumps-managerial-incompetence/
five things every marketer should be thankful for. http://www.brandinsightblog.com/2014/11/25/five-things-every-marketer-should-be-thankful-for/
zero-in on branding success. http://www.brandinsightblog.com/2014/11/17/zero-in-on-branding-success/
how to hire the right marketing person, the first time. http://www.brandinsightblog.com/2014/10/29/how-to-hire-the-right-marketing-person-the-first-time/
when branding outpaces the brand. and vice versa. http://www.brandinsightblog.com/2014/10/17/when-branding-outpaces-the-brand-and-vice-versa/
the inside-out approach to building a brand. http://www.brandinsightblog.com/2014/10/10/the-inside-out-approach-to-building-a-brand/
deschutes going national: how to grow without selling your soul. http://www.brandinsightblog.com/2014/09/05/deschutes-going-national-how-to-grow-without-selling-your-soul/
branded content – finding and providing something worthwhile. http://www.brandinsightblog.com/2014/03/24/branded-content-finding-and-providing-something-worthwhile/
subscribe http://feedburner.google.com/fb/a/mailverify?uri=brandinsightblog&loc=en_us
these two words are not synonymous: logo. brand. http://www.brandinsightblog.com/2017/02/24/these-two-words-are-not-synonymous-logo-brand/
how long should that copy be? really. http://www.brandinsightblog.com/2017/01/30/how-long-should-that-copy-be-really/
sailing into a big, blue ocean of opportunity. http://www.brandinsightblog.com/2016/11/04/sailing-into-a-big-blue-ocean-of-opportunity/
how to avoid the most glaring error in advertising. http://www.brandinsightblog.com/2016/04/05/how-to-avoid-the-most-glaring-error-in-advertising/
enough, already, with the exclamation punctuation. http://www.brandinsightblog.com/2015/10/18/enough-already-with-the-exclamation-punctuation/
john furgurson http://brandinsightblog.com
positioning — it's not what you say.
it's what they think.
http://www.brandinsightblog.com/2008/07/23/positioning-%e2%80%94-its-not-what-you-say-its-what-they-think/comment-page-1/#comment-150545
minecraft advent calendar http://lordasomepic.com
positioning — it's not what you say.
it's what they think.
http://www.brandinsightblog.com/2008/07/23/positioning-%e2%80%94-its-not-what-you-say-its-what-they-think/comment-page-1/#comment-150323
james gauley http://jamesgauley.com
marketing strategy vs. tactics http://www.brandinsightblog.com/2009/11/01/marketing-strategy-vs-tactics/comment-page-3/#comment-136293
about the author… http://www.brandinsightblog.com/about/comment-page-1/#comment-132862
????? ??? http://supplierfast.com/
paralysis by analysis – how fear and data can kill great marketing. http://www.brandinsightblog.com/2014/01/19/paralysis-by-analysis-how-fear-and-data-can-kill-great-marketing/comment-page-1/#comment-126725

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branding services about the author branding faqs further reading home brandinsightblog a branding blog of practical advice, ideas and examples. every week the brand insight blog offers deep, insightful articles you can use to launch a new brand or improve your existing business ... read more → these two words are not synonymous: logo. brand. by john furgurson on february 24, 2017 here’s something i heard from a graphic designer recently:  “oh yeah, we’re going to create a new brand for that company. totally.” no she’s not. she’s not going to create a brand, she’s going to create a brand identity for that company. there’s a difference. let’s get the terminology straight. a brand identity job typically includes a logo and graphic standards that dictate fonts and colors for the company’s marketing materials. it’s a valuable service, but those graphic elements, in and of themselves, do not add up to a “brand.” in fact, the logo is just the tip of the tip of the iceberg. brand is everything above and below the surface… the vast, floating mass below the surface is a thousand times bigger and more important than just the design work. take nike, for example. the swoosh is one of the world’s most recognized logos, but the nike brand goes way deeper than that. deeper than the advertising. deeper than the collection of nike-endorsed superstars. deeper than nike’s manufacturing practices or the products themselves. the nike brand is a psychological concept that’s held in the mind of the consumer. quite simply, it’s an idea. an idea with all sorts of affiliated images, feelings, products, words, sounds, smells, events, people, places, policies, opinions and even politics. the sum of all those parts is the brand. the conceptualization of nike, in my mind, is much different than the idea of nike in my daughter’s mind or in phil knight’s mind. business owners and chief marketing officers have a skewed image of their own brand based on insider knowledge, best intentions and dreams for the future. the consumer’s idea of your brand is based more on history and personal experience, where one bad experience skews the whole picture. the trick is to bring those two worlds together. great “branding”  combines the aspirational mindset of the business owner with the realities of the customer experience and the demands of the modern marketplace. which leads me to another tricky term: “branding.” the verb “branding” is often mistakenly associated with design services. you’ll hear an entrepreneur say, “we’re going through a complete re-branding exercise right now,” which in reality is nothing more than a refresh of the logo. it’s often a good idea, but it’s not going to magically transform a struggling business into a beloved brand. you have to do a lot more than good design work to build a great brand. branding is everything that’s done inside the company that influences that psychological concept that is the brand; if you redesign the product, that’s branding. if you engineer a new manufacturing process that gets the product to market faster, that’s branding. choosing the right team of people, the right location, the right distributors, the right sponsorships… it all has an impact on your brand. not only that, there also are outside events that you cannot control that affect your brand. new competitors, such as under armour, affect nike’s brand. personnel changes, political policies, grass roots movements, wall street and even  foreign governments can help or hurt the brand. so you see, branding is not the exclusive domain of graphic designers. it’s not even the exclusive domain of the marketing department. i love working with great designers. when i bring a concept to the table, and the designer executes it really, really well, it’s absolutely magical. but the graphic designer is a tiny component of the branding equation for the client. in the course of her career a designer might craft thousands of gorgeous brand identities, but the only brand that she truly creates is her own. tagged as: brand image, brand personality, brand story, brand strategy, branding, corporate identity design, graphic design, identity design, logo design, nike brand { 0 comments } did you enjoy this article? now you can automatically receive articles when posted to this blog. how long should that copy be? really. january 30, 2017 “this copy’s just too long. no one’s going to read that.” “you can’t put that much copy on a website.” “how we going to do that on social media? this is a common refrain these days. doesn’t matter if the client is selling complex, business-to-business services or a simple impulse item in the corner market, […] read the full article → sailing into a big, blue ocean of opportunity. november 4, 2016 kevin plank, ceo of under armour, likes to tell the story of his origin as an entrepreneur. and it always revolves around focus… “for the first five years we only had one product. stretchy tee shirts,” plank said.  “great entrepreneurs take one product and become great at one thing.  i would say, the number one […] read the full article → how to avoid the most glaring error in advertising. april 5, 2016 sometimes i just cringe when i see local tv commercials. not because of the horrific script writing or the production quality. not because of the poorly conceived value proposition, the ill-advised choice of “talent,” or the mind-numbing jingle. no. i cringe because many of those companies don’t belong on television at all. i’m talking about those […] read the full article → enough, already, with the exclamation punctuation. october 18, 2015 i’m an advertising guy. and ad guys are not nit-pickers when it comes to grammatical details like sentence structure and punctuation. we write how normal people talk, not how english teachers write. so it’s pretty unusual for me to take issue with anything grammar related. but someone has to speak out about all the exclamation points popping […] read the full article → clarity. clarity. clarity. october 1, 2015 clarity is the key to many things… relationships, international relations, politics and parenting would all benefit from more clarity. but let’s stick to the subject at hand; clarity in branding, advertising and marketing communications in general. doesn’t matter what form… from a quick tweet or a simple email to an in-depth webinar or long-term tv campaign, […] read the full article → sorting through the endless “marketing opportunities.” september 11, 2015 the marketing landscape isn’t really a landscape anymore. it’s more like a fast moving landslide, snapping trees and engulfing unsuspecting business owners up to their ears in muck. most clients i know are trying to wear so many different hats, they can’t begin to sort out all the “marketing opportunities,” much less make sound strategic decisions regarding […] read the full article → ← previous entries article categoriesarticle categories select category advertising (46) brand design (3) branding (51) case studies (16) copywriting (19) daily posts (17) ecommerce (4) feature articles (10) golf industry marketing (1) graphic design (11) management (19) marketing (35) marketing strategy (36) naming (9) non-profit marketing (2) packaging design (1) radio advertising (3) retail marketing (4) small business management (24) social media marketing (1) sports marketing (2) sports marketing (2) start-up marketing (4) tactical marketing (35) tv advertising (6) uncategorized (15) video marketing (1) search this blog company website bnbranding home find bnbranding on top posts these two words are not synonymous: logo. brand. clarity. clarity. clarity. “brand” trumps managerial incompetence. five things every marketer should be thankful for. zero-in on branding success. how to hire the right marketing person, the first time. when branding outpaces the brand. and vice versa. the inside-out approach to building a brand. deschutes going national: how to grow without selling your soul. branded content – finding and providing something worthwhile. subscribe subscribe to brand insight blog by email .... recent posts these two words are not synonymous: logo. brand. how long should that copy be? really. sailing into a big, blue ocean of opportunity. how to avoid the most glaring error in advertising. enough, already, with the exclamation punctuation. recent commentsjohn furgurson on positioning — it's not what you say. it's what they think.minecraft advent calendar on positioning — it's not what you say. it's what they think.james gauley on marketing strategy vs. tacticsjohn smith on about the author…????? ??? on paralysis by analysis – how fear and data can kill great marketing. google-site-verification: google2637d0a92b6ad071.html


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Here you can find chart of all your popular one, two and three word phrases. Google and others search engines means your page is about words you use frequently.

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