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jokull | helge tennø
the premium puzzle / this might be your future in five years
the customer os – why digital isn’t digital and customers hold the key to your future
underestimating what your customers can do for your company
what fuels the 21st century responsive organization?
are there blind spots plaguing your innovation efforts? pt. 1
why every company is a gaming company
solving the customer insight gap
is customer centricity a reflection on marketing or management?
the business model stranglehold
the industrial revolution took customers hostage to a world of poor, expensive and needless products
the current model of management is holding customers and employees hostage – and the company back
any company can be a car company in 2020 – how value chain disruption can deconstruct and reconstruct the car industry
disruption – a great learning opportunity
value chain disruption – canvas
jobs to be done – job statement canvas
technology will disrupt. why, what and how?
digital is disrupting/ transforming industries – and this is why
the customer gap, premium puzzle and future of customer interactions
180/360/720 is jokull | helge tennø
grow your thinking – eight important articles challenging and broadening our scope
the changing content of capitalism – shoshana zuboff
next generation content is the product
overcoming the complexity gap – easy.
the red or blue pill?
the outcome economy
companies don’t die but suffocate
the beginning and end of customer experience
how to understand digital — change your mental model
flipboard
the customer is the strategy
breaking the rules
loyalty is the product
it is killing companies – don’t let customers do the same
the customer as a signal
hardware becomes software and products become networks
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helge tennø http://www.180360720.no/?author=3
the premium puzzle / this might be your future in five years http://www.180360720.no/?p=5227
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helge tennø http://www.180360720.no/?author=3
the customer os – why digital isn’t digital and customers hold the key to your future http://www.180360720.no/?p=5223
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helge tennø http://www.180360720.no/?author=3
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helge tennø http://www.180360720.no/?author=3
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read the postwhat fuels the 21st century responsive organization? http://www.180360720.no/?p=5211
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helge tennø http://www.180360720.no/?author=3
are there blind spots plaguing your innovation efforts? pt. 1 http://www.180360720.no/?p=5204
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why every company is a gaming company http://www.180360720.no/?p=5196
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is customer centricity a reflection on marketing or management? http://www.180360720.no/?p=5188
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the business model stranglehold http://www.180360720.no/?p=5185
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the industrial revolution took customers hostage to a world of poor, expensive and needless products http://www.180360720.no/?p=5181
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helge tennø http://www.180360720.no/?author=3
the current model of management is holding customers and employees hostage – and the company back http://www.180360720.no/?p=5164
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any company can be a car company in 2020 – how value chain disruption can deconstruct and reconstruct the car industry http://www.180360720.no/?p=5158
read the postany company can be a car company in 2020 – how value chain disruption can deconstruct and reconstruct the car industry http://www.180360720.no/?p=5158
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helge tennø http://www.180360720.no/?author=3
disruption – a great learning opportunity http://www.180360720.no/?p=5154
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value chain disruption – canvas http://www.180360720.no/?p=5145
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jobs to be done – job statement canvas http://www.180360720.no/?p=5126
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http://www.180360720.no/?p=5079
helge tennø http://www.180360720.no/?author=3
technology will disrupt. why, what and how? http://www.180360720.no/?p=5079
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http://www.180360720.no/?p=5070
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digital is disrupting/ transforming industries – and this is why http://www.180360720.no/?p=5070
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the customer gap, premium puzzle and future of customer interactions http://www.180360720.no/?p=5101
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http://www.180360720.no/?p=4966
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180/360/720 is jokull | helge tennø http://www.180360720.no/?p=4966
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grow your thinking – eight important articles challenging and broadening our scope http://www.180360720.no/?p=5116
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the changing content of capitalism – shoshana zuboff http://www.180360720.no/?p=5112
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next generation content is the product http://www.180360720.no/?p=5061
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overcoming the complexity gap – easy. http://www.180360720.no/?p=5044
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http://www.180360720.no/?p=5039
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the red or blue pill? http://www.180360720.no/?p=5039
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the outcome economy http://www.180360720.no/?p=5022
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companies don’t die but suffocate http://www.180360720.no/?p=4963
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the beginning and end of customer experience http://www.180360720.no/?p=4943
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how to understand digital — change your mental model http://www.180360720.no/?p=4950
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it is killing companies – don’t let customers do the same http://www.180360720.no/?p=5009
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hardware becomes software and products become networks http://www.180360720.no/?p=5003
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skip to content search for: jokull | helge tennø about september 20 / helge tennø the premium puzzle / this might be your future in five years we are living in the age of mass individualization. no two people get the same google search result, see the same products on amazon.com, have… read the postthe premium puzzle / this might be your future in five years september 9 / helge tennø the customer os – why digital isn’t digital and customers hold the key to your future in the customer os i’m trying to do two things. first i’m trying to get underneath headlines such as digital, transformation, internetification etc. to articulate… read the postthe customer os – why digital isn’t digital and customers hold the key to your future september 4 / helge tennø underestimating what your customers can do for your company companies are prone to unconsciously hold a very limited view of their future. seeing the world from a technology, market or product perspective creates a… read the postunderestimating what your customers can do for your company august 20 / helge tennø what fuels the 21st century responsive organization? we are redesigning our organizations to fit the 21st century. we are configuring them for learning, flexibility and adaptability. to unleash the wealth that is… read the postwhat fuels the 21st century responsive organization? august 9 / helge tennø are there blind spots plaguing your innovation efforts? pt. 1 it becomes increasingly clear to companies that they have been running on this fundamental fuel that they have taken for granted, called customers. and as… read the postare there blind spots plaguing your innovation efforts? pt. 1 july 29 / helge tennø why every company is a gaming company forget gameification, every company is fundamentally already a gaming company. this is how: according to bernard suits playing a game is by definition: «the voluntary… read the postwhy every company is a gaming company april 16 / helge tennø solving the customer insight gap is the current model for understanding customers broken? is the level of authenticity, immediacy and continuity needed today outside the scope of these old tools… read the postsolving the customer insight gap march 30 / helge tennø is customer centricity a reflection on marketing or management? is being «customer centric» a well intentioned management decision, or is it the dna of a company? is it a reflection of what you want… read the postis customer centricity a reflection on marketing or management? march 24 / helge tennø the business model stranglehold recent developments in the architecture of markets could end up putting companies in a situation they haven’t trained for: having to compete for customers, not against competitors. will this… read the postthe business model stranglehold october 31 / helge tennø the industrial revolution took customers hostage to a world of poor, expensive and needless products hypothesis: the industrial revolution took customers hostage to a world of poor, expensive and needless products. (as companies forgot their talented employees and valuable customers,… read the postthe industrial revolution took customers hostage to a world of poor, expensive and needless products october 22 / helge tennø the current model of management is holding customers and employees hostage – and the company back (aerials is a conference on the next generation of management and companies. designed and organized by totem, toronto. this is a summary of what i… read the postthe current model of management is holding customers and employees hostage – and the company back september 12 / helge tennø any company can be a car company in 2020 – how value chain disruption can deconstruct and reconstruct the car industry as an example of value chain disruption; what might your car look like in 2020? using the example of the car industry to demonstrate how… read the postany company can be a car company in 2020 – how value chain disruption can deconstruct and reconstruct the car industry august 26 / helge tennø disruption – a great learning opportunity disruption doesn’t come out of nowhere and suddenly hits you in the gut. there are obvious signals we can recognize that either tell us to… read the postdisruption – a great learning opportunity august 12 / helge tennø value chain disruption – canvas companies aren’t disrupted, components in the value chain are.  disruption is either the consequence of new technology, business models or changes in customers demand patterns. teams need a tool… read the postvalue chain disruption – canvas august 5 / helge tennø jobs to be done – job statement canvas the jobs-to-be-done approach is a very simple, yet hard approach for getting to the root customer insight in order to improve your products. with the approach we… read the postjobs to be done – job statement canvas june 21 / helge tennø technology will disrupt. why, what and how? business, technology and people hold the key to understanding the future.  “the future is only complex if you fail to understand it from the point… read the posttechnology will disrupt. why, what and how? june 10 / helge tennø digital is disrupting/ transforming industries – and this is why business strategy has always been premised on assumptions about technology, those assumptions are changing, and this will drive us to a different concept of what… read the postdigital is disrupting/ transforming industries – and this is why june 26 / helge tennø the customer gap, premium puzzle and future of customer interactions attending a customer event for the marketing management solutions company capitalid (capitalid.nl) i was asked to share my ideas in regard to the future of… read the postthe customer gap, premium puzzle and future of customer interactions april 22 / helge tennø 180/360/720 is jokull | helge tennø for more and fresh ideas join my knowledge network on linkedin. or visit the jokull | helge tennø website at helgetenno.com the blog 180/360/720 is authored by… read the post180/360/720 is jokull | helge tennø july 7 / helge tennø grow your thinking – eight important articles challenging and broadening our scope our next ideas aren’t necessarily right in front of us linearly adding to existing or new ideas.  i’ve collected eight articles and videos that have… read the postgrow your thinking – eight important articles challenging and broadening our scope july 2 / helge tennø the changing content of capitalism – shoshana zuboff “we face an unusual historic opportunity, right now, to see these pieces brought together in a new kind of constellation, in a new kind of… read the postthe changing content of capitalism – shoshana zuboff june 4 / helge tennø next generation content is the product three things are changing customer demand and directly affecting how companies need to think about future economies: slowly developing social change is impacting what people… read the postnext generation content is the product may 22 / helge tennø overcoming the complexity gap – easy. companies face a deep and widening complexity gap; between their current offering and the emerging behaviors and needs of their customers. failing to see the… read the postovercoming the complexity gap – easy. may 18 / helge tennø the red or blue pill? when writing short summaries for up-coming talks i often find myself articulating a broad range of ideas in a very dense space. forcing out new… read the postthe red or blue pill? april 22 / helge tennø the outcome economy the digital economy will become the outcome economy – outcome as in the quantifiable output the company’s offerings help produce on the customer side. in… read the postthe outcome economy april 22 / helge tennø companies don’t die but suffocate at conception ‘industry’ and ‘core business’ are both sensible terms to frame and communicate the purpose of a business. but they are limiting. especially when… read the postcompanies don’t die but suffocate april 21 / helge tennø the beginning and end of customer experience in 2015 we stop referencing customers as marketing costs, and start identifying them as business outcomes. in the meantime, here are several excellent resources on… read the postthe beginning and end of customer experience april 21 / helge tennø how to understand digital — change your mental model digital is a mental model. a way of thinking about customers, business, offerings, management and technology that challenges the current thinking companies are operating on.… read the posthow to understand digital — change your mental model april 24 / helge tennø flipboard keep up-to-date on recommended articles and thinking by following my magazines on flipboard. read the postflipboard april 22 / helge tennø the customer is the strategy customers are becoming an increasingly important strategic asset for companies (1). this complicates things; because managerial theory and practice have told companies for decades to keep… read the postthe customer is the strategy april 22 / helge tennø breaking the rules new technology invites companies to create, accommodate and capitalize on changes in customer behavior – through new revenue streams or increased customer life time value.… read the postbreaking the rules april 22 / helge tennø loyalty is the product digitizing every customer interaction introduces troves of sparkling new opportunties for companies. don’t just carbon copy the old customer relationship thinking – go to town… read the postloyalty is the product april 22 / helge tennø it is killing companies – don’t let customers do the same it, in all its glory, has grown into an over-sized juggernaut. its increasing complexity and lack of agility is slowing down corporations to the rate… read the postit is killing companies – don’t let customers do the same april 22 / helge tennø the customer as a signal how do we approach customer thinking in a programmed world? where the customer experience is controlled by computers, data and signals of 1’s and 0’s?… read the postthe customer as a signal april 22 / helge tennø hardware becomes software and products become networks what is the digital economy, digitization and digital transformation?  in her article the age of distributed capitalism (2010) shoshana zuboff argues that the next chapter of capitalism… read the posthardware becomes software and products become networks 1 2 … 19 next » jokull | helge tennø jokull|helge tennø helgetenno.com no.linkedin.com/in/helgetenno/en


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